Who are we looking for?
Choice Hotels, one of the world’s largest lodging franchisors, has an exciting new opportunity as our Senior Director, Product - Pricing Technology in the Revenue, Distribution & Commercial Strategy Department. We are seeking a strategic and execution-focused Senior Director of Product & Commercial Strategy to lead the vision, development, and operational integration of our next-generation rate management platform. This platform powers pricing, inventory, and rate plan decisions for over 7,000 franchise hotels and is central to our commercial success.
The ideal candidate brings 10+ years of experience in product management or commercial strategy, with a strong background in enterprise SaaS, hospitality, or franchise operations, and cross-functional team leadership. They should be adept at translating strategy into scalable product solutions, integrating operational workflows, and driving adoption through change management and stakeholder engagement. A deep understanding of revenue management, data-driven decision-making, and user-centric design is essential.
This role will unify our product development and operational teams into a high-performing, user-centric organization that delivers innovation, reliability, and adoption at scale.
Are you a visionary product leader with deep commercial strategy experience, a passion for user-centric design, and the ability to unify cross-functional teams to deliver scalable innovation? We invite you to apply today for our Senior Director, Product - Pricing Technology role and #MakeItYourChoice.
Your Responsibilities
Lead the current development and evolution of multiple rate platforms into one while adding advanced capabilities to meet the needs of evolving market and brand segments.
Define and evolve the long-term product vision and roadmap for the rate management platform in alignment with enterprise revenue and distribution goals.
Translate commercial strategy into actionable product initiatives that drive measurable business outcomes.
Champion a franchisee-first mindset, ensuring the platform is intuitive, scalable, and aligned with user needs.
Establish governance frameworks for intake, prioritization, and cross-functional alignment across products, operations, and technology.
Oversee the full product lifecycle from discovery to delivery, including requirements definition, backlog management, and release planning.
Lead the integration of operational workflows (e.g., rate plan setup, partner onboarding) into the product development process.
Ensure seamless collaboration with engineering, UX, analytics, and training teams to deliver high-quality, scalable solutions.
Drive adoption and usage through embedded change management, training, and go-to-market readiness.
Monitor product performance and user feedback to inform continuous improvement and iteration.
Partner with analytics to define and track KPIs related to product performance, user adoption, and business impact.
Use data to inform prioritization, validate hypotheses, and measure the success of product initiatives.
Ensure the team is equipped to make data-informed decisions at every stage of the product lifecycle.
Build, lead, and mentor a cross-functional team including product managers, UX designers, analysts, and operational leaders.
Foster a culture of accountability, innovation, and user empathy across the team.
Provide coaching and career development for team members, ensuring growth in product management capabilities.
Serve as the executive liaison to senior stakeholders across Revenue Management, Technology, Franchise Services, Commercial, and Marketing teams.
Your Experience, Skills & Competencies
10+ years in product management, commercial strategy, or related fields.
5+ years leading cross-functional teams in a matrixed organization.
Experience with enterprise SaaS platforms, preferably in pricing, inventory, or revenue optimization.
Familiarity with agile methodologies and product lifecycle management.
Hospitality or franchise experience strongly preferred.
Up to 10% - 20% based on location
Your Team
This is a leadership role that will report to the VP, Revenue, Distribution & Commercial Strategy. You will have 3 direct reports and collaborate with cross-functional departments on a regular basis.
Your Work Location
As our Senior Director, Product - Pricing Technology, you will be based in our beautiful, state-of-the-art worldwide corporate headquarters in North Bethesda, MD. Less than 15 miles from Washington, DC, we’re located one block away from the North Bethesda Metro station, with service on the Red Line and the MARC Brunswick line, easy access to I-270, and plenty of free parking provided by Choice Hotels.
Right now, our associates in corporate headquarters are working in a hybrid environment, 4 days per week in the office and 1 day virtually from your home office. We provide flexibility and encourage ongoing communication with your leadership to establish expectations about your unique needs.
Salary Range
The salary range for this position is $184,269 to $216,939 annually. In addition to the annual salary, this role is eligible for an annual bonus based on the terms of Choice's Management Incentive Plan (MIP), as well as annual awards of Choice Hotels International common stock through Choice’s Long-Term Incentive Plan (LTI Plan).
Choice prioritizes our associate wellbeing by offering a comprehensive benefits program that is both competitive and flexible to help you achieve your wellbeing goals - here are just a few:
- Competitive compensation and benefits, including medical, dental, and vision coverage
- Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
- Financial benefits for retirement and health savings
- Employee recognition programs
- Discounts at Choice hotels worldwide
About Choice
Choice Hotels International, Inc. (NYSE: CHH), is one of the largest lodging franchisors in the world. With 7,500 hotels in 45+ countries and territories, we offer a range of high-quality lodging options in the upper upscale, upper midscale, midscale, extended stay, and economy segments. We’re the hotel company for those who choose to bet on themselves — the striver, the dreamer, the entrepreneur — because that’s who we are, too.
At Choice, we are united by the simple belief that tomorrow will be even better than today — for associates, our company, and our franchisees. At our worldwide corporate headquarters in North Bethesda, Maryland, at our technology center in Scottsdale, Arizona, and through our associates around the globe, every voice is heard and every idea is listened to, no matter what area of the company they come from. We are united in supporting the entrepreneurial dreams of our thousands of franchise owners, which propels us forward — giving our work at Choice a purpose larger than our business.
Our corporate office locations:
North Bethesda, MD — Located at Pike & Rose, our worldwide headquarters is less than 15 miles from Washington, D.C., one block away from the North Bethesda Metro station, with easy access to I-495, complimentary parking, electronic charging stations, restaurants and retail.
Scottsdale, AZ — Located at the northwest corner of Loop 101, the Scottsdale office is home to our technology, eCommerce and customer service organizations, with easy access to complimentary parking, electronic charging stations, restaurants and retail.
Minneapolis, MN — Select roles are based in our Minneapolis office on Highway 394, near the intersection with Highway 100, only five minutes from downtown.
Field/Remote — Select roles designated as field/remote will require associates to work from a home office, connecting virtually with Choice team members and leadership on Zoom, with possible required travel depending on the role.
Choice’s Cultural Values
Welcome and Respect Everyone | Be Bold | Be Quick | Listen | Be Curious | Show Integrity
Choice’s Leadership Principles
Act with Intention | Lead with Authenticity | Grow & Deliver
Top Skills
What We Do
Choice Hotels International, Inc. (NYSE: CHH) is one of the world’s largest and most successful lodging franchisors. On August 11, 2022, Choice acquired Radisson Hotels Americas, adding nine brands and approximately 67,000 rooms to its portfolio in the United States, Canada, Latin America, and the Caribbean. With 22 brands, Choice Hotels has more than 7,500 hotels and nearly 650,000 rooms in 46 countries and territories as of August 11, 2022. The Choice® family of hotel brands provides business and leisure travelers with a broad range of high-quality lodging options from limited service to full-service hotels in the upper upscale, upper mid-scale, midscale, extended-stay, and economy segments. At our worldwide corporate headquarters in the Washington metropolitan area (North Bethesda, MD), our IT center in Scottsdale, AZ, and St. Louis Park (MN), and through our associates across the globe, we keep those hotels humming by serving as a champion for our franchisees. When you #MakeItYourChoice, you will have the environment, the tools, and the momentum to drive your career and organizational success
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