Digital Manager

Job Description:

Carat is the world’s first media agency and privileged to partner with some of the most storied and innovative brands globally. Recently named a leader amongst global media agencies by Forrester and consistently ranked the number-one media agency worldwide, Carat brings the scale and expertise of 12,000 specialists across 100+ markets. Our Adelaide team delivers this capability locally, unlocking real human understanding and connecting people and brands through impactful, data-driven media experiences.

As Digital Manager, you’ll work across a strong portfolio of clients within our award-winning Adelaide team, including major integrated accounts such as Federal Group and top-tier travel and experience brands. You’ll be the go-to performance manager, shaping strategies across Google Ads, YouTube, Meta, TikTok, LinkedIn, Pinterest and emerging digital platforms, and ensuring execution is grounded in data and aligned to business outcomes. You’ll also play a key role in guiding clients through the performance ecosystem, ensuring clarity across KPIs, measurement and optimisation pathways.

Core responsibilities:

• Lead performance media strategy across search, social and full-funnel digital channels, anchored in platform best practice and commercial objectives

• Act as the strategic link between clients and internal teams, ensuring clean communication, aligned KPIs, clear measurement frameworks and consistent pacing management

• Drive performance strategy for key integrated accounts and top-tier travel and experience brands within the portfolio

• Oversee day-to-day execution across Google Ads, Meta and broader social platforms, guiding junior team members on campaign builds, pacing, optimisation, QA and delivery to scope

• Own reporting frameworks and translate platform and Google Analytics insight into actionable recommendations that improve efficiency and revenue performance

• Champion a performance culture built on structured testing, data-driven iteration and continuous improvement.

A bit about you:

• A proactive, self-driven approach with the energy and enthusiasm to take initiative, solve challenges, and deliver results without waiting for direction

• A proven track record of delivering results by identifying and executing on key optimization opportunities

• Experience managing and scaling campaigns across multiple platforms, including creative research, ad copy creation, optimization, and reporting.

• Reporting at a monthly and quarterly basis, making sure details are clear and accurate

• Ability and want to build a culture of continuous testing, learning, and refinement to improve campaign efficiency and effectiveness. Can easily collaborate with different teams and celebrate collective achievements

What’s in it for you:

• Real flexibility to work when and where you feel most productive with our ‘Be the Best You’ policy which includes a $250 contribution to your home office set up

• The opportunity to give back with dedicated volunteer leave and our whole-company event, One Day for Change

• 5 weeks annual leave after 2 years of service and 3 whole company Wellness days off per year for you to switch off and take your day, your way

• Career Development and Learning & Development opportunities, including access to our global online dentsu University

Become a champion for meaningful progress:

Our diverse and inclusive culture enables our employees to bring their whole selves to work and be proud of doing so. For us, this is the foundation for great innovation which, in turn, generates better outcomes for our people, partners and communities. This is why we encourage applications from people with disabilities, and of all ages, nationalities, backgrounds and cultures.

If you want to belong to a one global network where opportunities are limitless – we look forward to welcoming you.

#LI-SS7 #LI-Hybrid #CaratAUS

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