Senior Digital and Multi-Channel Engagement Manager (Established Pharmaceuticals Division)

Established Pharmaceuticals

We are committed to bringing the benefits of our trusted medicines to more people in the world’s fastest-growing countries. Our broad portfolio of high-quality and differentiated branded generic medicines reaches across multiple therapeutic areas including gastroenterology, women's health, cardiometabolic, pain management/central nervous system, and respiratory.

ROLES & RESPONSIBILITIES

1. Main purpose of roles:

• This role is designed as a center of excellence to collaborate with stakeholders including Marketing, Sales, Medical and provide them guidance on executional excellence of multiple workstreams including digitally-driven marketing (above the line and below the line media) and multi-channel engagement to ultimately drive meaningful interaction and engagement with Healthcare Professionals and patients. This is a B2B and B2C role.
• The job holder is expected to possess combination of strategic level with insightful understanding of brand plan and ability to translate this understanding into precise execution.
• Working Location: Melinh Point, 02 Ngo Duc Ke, Sai Gon Ward, HCMC
• Report to: Digitalization & Customer Engagement Director

2. Main responsibilities:

Multichannel Engagement (MCE): 40%

• Lead multi-channel HCP marketing strategy/actions plan and launch new tools and transformation programs to ensure growth of customer interactions.
• Ensure global MCE framework is adapted. Build tracking, analysis and insights to improve MCE. Working closely with cross-functional teams and regional teams to ensure action plans are well implemented
• Deploy key global program in beyond-the-pill service (a:care). Ensure country key objectives regarding KPIs are met, platforms developed, analysis, content implemented.

Digital Marketing (Consumer/Patient): 40%

• Develop digital performance strategies aligned to Brand Plan
• Drive consumer integration communication strategies for key consumer brands. Ensure consumer brands digital assets and Abbott branding identity.
• Implement external communications project as assigned by line manager.
• Monitor execution and implementation of the brand plans. Drive best practice across brands. Ensure analysis, reporting, alignment with cross-functional and regional/global teams
• Drive improved processes for greater business impact and efficiency of spend
• Drive culture and practice of campaign optimization and campaign performance management

Event Management: 20%

• Coordinate with Marketing, Sales and Medical for full year event plan
• Provide proper planning, risk management and revise event planning calendar on quarterly basis
• Allocate resources, collaborate with relevant functions/stakeholders for event execution as per plan, budget while strictly follow standard process, way of working, executional guidelines of office of ethic and compliance (OEC)

MINIMUM BACKGROUND/ EXPERIENCE REQUIRED

Work Experience:

• Minimum of 8-10 years’ experience in performance Digital Marketing/Brand management in a regulated industry (healthcare or pharma preferred, but not required)
• Experience in digital transformation of sales and marketing
• Experience as people leader, with at least more than 3 direct reports people management.

Professional Skill:

• Strong digital knowledge with high business sense to drive for results.
• Strong change management skills
• Ability to adapt MCE/Digital knowledge into different categories with regulatory barriers and build a selective but highly impactful mix.
• Proven success in brand building; brand strategy; consumer integrated marketing communications
• Ability to lead, convince, change and inspire field-force for implementation of marketing programs
• Strong collaboration with key internal functions in development and tracking implementation of marketing programs (field-force leadership, Area Mkt., MA, RA, GA, Training, Comex)
• Exceptional speaking/written communications skills
• Strong project management and reporting/insights sharing skills.

Behavior/ Leadership Skill:

• Excellent interpersonal and collaboration skills.
• Agile adaptive mindset and way of working
• Strong results-oriented attitude
• Self-starter, with bias for continuous improvement
• Apply Abbott Capabilities Framework.

Language Skill:

• Advanced written and spoken English proficiency
• Vietnamese.

Computer Skill:

• Able to utilize computer programs such as notes, excel and PowerPoint to compile, build, analyses and consolidate data.

MINIMUM EDUCATION REQUIRED

• University/ Post University degree in Business or Marketing
• MBA is strongly preferred.