As Senior Customer Marketing Manager, you’ll own the strategy and execution that turns customers into advocates, drives product adoption, and fuels retention and expansion.
You’ll partner closely with Global Campaigns, Customer Success, Product Marketing, and Demand Gen to build lifecycle programs, customer storytelling initiatives, and insight-driven communications that strengthen relationships across the entire journey - from onboarding to advocacy.
This newly created role will play a central part in making customers the engine of our demand generation model - powering community, advocacy, and upsell growth while amplifying Level Access’s brand leadership in digital accessibility.
Key Responsibilities
1. Customer Lifecycle & Retention
· Develop and run lifecycle programs that drive onboarding, adoption, renewal, and expansion.
· Create persona-based nurture campaigns for Accessibility, Product, Design, and Engineering leaders.
· Partner with Customer Success to deliver communications that celebrate milestones and reinforce value
2. Advocacy & Storytelling
· Build and manage a scalable customer storytelling and advocacy program ; case studies, testimonials and customer features.
· Identify and activate customer champions for campaigns, events, and PR.
· Integrate real customer stories into global campaigns
3. Community & Engagement
· Lead customer communications including newsletters, learning content and event invitations.
· Partner with teams to grow the customer community through webinars, user groups and roundtables.
· Encourage ongoing dialogue and feedback to improve engagement and retention.
4. Insights & Performance
· Define KPIs for adoption, engagement, advocacy, and expansion - reporting progress regularly.
· Use customer data and insights to guide messaging, content, and campaign strategy.
· Collaborate with Marketing and Rev Ops to connect customer marketing to pipeline and revenue impact.
What You’ll Bring
· 5+ years’ experience managing customer or lifecycle marketing, ideally in B2B SaaS.
· Proven ability to build advocacy and storytelling programs.
· Strong cross-functional collaboration and project management skills.
· Excellent storytelling and writing ability.
· Data-driven mindset with familiarity using HubSpot, Salesforce, Gainsight or equivalent.
· Passion for accessibility, inclusion, and customer experience.
Success in the First 6 Months
Establish the customer marketing framework, comms cadence, and KPIs.
Deliver first wave of customer stories for key campaigns. Demonstrate measurable engagement and retention improvements.
Why Join
This is a chance to define and build the customer marketing function at Level Access - shaping how we connect, celebrate, and grow with our customers.
You’ll play a pivotal role in transforming customer success into brand advocacy and measurable demand.
Application Process
This is a full-time salaried position with a competitive benefits package, including bonus opportunities and unlimited vacation/FTO. Salary is commensurate with experience.
Level Access is committed to workforce diversity. Equal Opportunity Employer. Copyright 2026, Level Access. All rights reserved.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us to request
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What We Do
Level Access is the market-leading provider of digital accessibility solutions. Our team has been at the forefront of accessibility innovation for more than 25 years, and we’ve supported thousands of organizations—from Fortune 500 companies to government agencies—to build and maintain digital experiences that work for all users. Our work is fueled by our belief that everyone, regardless of disability, deserves equal access to digital technology. We know that sustainable, effective digital accessibility requires a holistic approach. Our complete solution combines advanced technology and automation with expert services, equipping organizations with the full suite of tools and resources they need to eliminate barriers for users with disabilities.
Why Work With Us
Level Access is a mission-driven organization that focuses on making the world a more accessible place through software and services. You have the opportunity to work with some of the most well-known accessibility professionals in the space and make a difference in the world every single day.
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