The Role
The role involves leading creative development for FAST TV campaigns, translating briefs into impactful ideas, collaborating with teams, and directing projects while mentoring junior creatives.
Summary Generated by Built In
This is a 3 month FTC to work on our FAST TV Offering.
This role champions ideas that are grounded in insight, rich in craft, and creatively distinctive. As a Senior Creative, you’ll lead the way in shaping brand-led campaigns that emotionally connect with audiences, functionally support our entertainment portfolio, and contribute to long-term reputation building delivering work that resonates with our diverse UK audiences.
This role champions ideas that are grounded in insight, rich in craft, and creatively distinctive. As a Senior Creative, you’ll lead the way in shaping brand-led campaigns that emotionally connect with audiences, functionally support our entertainment portfolio, and contribute to long-term reputation building delivering work that resonates with our diverse UK audiences.
You’ll bring big ideas to life — across FAST— balancing originality with business needs. You’re a champion for bold creativity that delivers impact and gets people talking, and you thrive on collaboration with marketing, media, and design to make the work stronger.
This is an exciting opportunity to be at the heart of a creative transformation — one that values storytelling, strategy, and the power of a well-crafted idea.
What we would like you to bring to the role….key experience, knowledge, skills & personal qualities
- A strategic storyteller: You translate insight and objectives into compelling creative that resonates with audiences and stakeholders alike to sell an idea.
- You are content obsessed with a strategic mindset and a sharp eye for detail who is up to date with the most recent work out there and a bank of references for copy, art direction, social and editing techniques.
- A team player: Collaborative by nature, you build on others’ ideas and help elevate the work across disciplines.
- Craft-obsessed: You care about execution — from music and edit rhythm to tone and message — and know how to make good ideas great.
- Curious and open: You welcome feedback, embrace new tools (including AI), and constantly seek to sharpen your thinking.
- Commercially savvy: You understand the impact creativity has on reputation, recognition, and business results — and you're proud to build both.
- Calm under pressure: Resilient and energised, especially when deadlines are tight or expectations are high.
- A leader by example: You guide others by doing the work well — and pushing to do it even better.
Knowledge
- Deep understanding of the TV, social and entertainment industry and audience behaviours.
- Familiar with the principles of brand-building, creative effectiveness, and campaign measurement.
- Strong grasp of storytelling, tone, and what makes an idea emotionally resonate.
Skills
- Concepting and delivering cross-platform ideas.
- Strong scriptwriting, directing, and editing experience.
- Skilled at interpreting and challenging briefs with insight and purpose.
- Fluent in Adobe Creative Suite, particularly Premiere.
- Excellent presenter — persuasive, inspiring, and credible with senior stakeholders.
Experience
- Significant experience in a senior creative role across TV, media, or entertainment.
- A track record of standout AV, social and OOH work that delivers impact and builds brands.
- Experience directing talent and managing creative through all stages of production.
- Comfortable working to a variety of campaign budgets with speed and efficiency.
What you will get to work on….key outputs and responsibilities of the role
- Translate marketing briefs into creative responses that move the needle for UKTV channels and streamer U within culture and excite our production and commissioning teams.
- Develop insight-driven concepts that speak to audiences’ real motivations and passions.
- Ability to read audience data and social listening and translate them into your thinking and creative responses.
- Collaborate during internal brainstorms where creative ideas are fleshed out in more detail (tone of voice, look and feel, talent)
- Lead creative development across channel campaigns, brand storytelling, and multi-format ideas presenting your concepts back to senior members of the Marcomms department.
- Create 360° campaigns across AV, OOH, social, partnerships and experiential — ensuring all assets stay true to the big idea.
- Direct shoots (big or small), write compelling scripts, and guide post-production and edit.
- Collaborate with marketing, design, and agency partners to bring brand consistency and originality to every campaign. Ability to explain editorial decisions to stakeholders is a must.
- Challenge and interpret briefs to find creative opportunities that connect with both brand and performance goals.
- Guide and support junior creatives, and contribute to a high-performing, creatively ambitious culture.
- Bring understanding of creative effectiveness and audience insight into every stage of development.
- Use curiosity and industry awareness to bring fresh inspiration, genre awareness, and ideas that push creative boundaries.
Hybrid-Working
At UKTV, we are working in a hybrid environment with a mixture of home and office working. Getting together in the office as a team and a company gives colleagues an opportunity to build and maintain great relationships, encourages our culture of collaboration and creativity while recognising that colleagues need to have a healthy and happy work-life balance. You’ll agree with your manager the split of time you spend in the office or at home based on the role that you do, how often you come together as a team and your personal preference.
Diversity & Inclusion Commitment
At UKTV, our inclusion vision is to truly represent society in our workforce and on-screen, and create a culture of fairness and respect where we champion difference so that every person feels included and empowered to do their best work. We are committed to ensuring a level playing field at UKTV where all employees and job applicants are given equal opportunity, and that we have diverse voices at the table in everything we do. We welcome applications from everyone and we want UKTV to be a place where you can be your authentic self, give your best and develop your career free from discrimination of any kind.
About
UKTV has been at the forefront of branded television for over 30 years, entertaining the nation with programmes they love. Its leading brands – U&Dave, U&DRAMA, U&W, U&YESTERDAY, U&GOLD, U&alibi and U&eden - span comedy, entertainment, natural history, factual and drama, and are delivered to UK viewers through free streaming service U, Sky, Virgin Media, NOW, Freeview and Freesat; and to Irish viewers through Sky, Virgin Media, Eir, Vodafone and NOW. Channel & content availability varies by platform. UKTV’s content is also available to UK viewers via dedicated FAST channels on Samsung TV Plus, Amazon Freevee, Pluto TV and Virgin Media. UKTV is a significant investor in British creativity and is committed to working with new and established writers, directors and programme-makers. The broadcaster is part of BBC Studios, the UK's most-awarded production company, a world-class distributor with international branded services, and a commercial subsidiary of the world's leading public service broadcaster, the BBC.
Skills Required
- Significant experience in a senior creative role across TV, media, or entertainment.
- Strong scriptwriting, directing, and editing experience.
- Fluent in Adobe Creative Suite, particularly Premiere.
- A track record of standout AV, social and OOH work that delivers impact and builds brands.
- Comfortable working to a variety of campaign budgets with speed and efficiency.
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The Company
What We Do
UKTV has been at the forefront of branded television for over 30 years, entertaining the nation with programmes they love. Its leading brands – U&Dave, U&DRAMA, U&W, U&YESTERDAY, U&eden, U&GOLD, and U&alibi - span comedy, entertainment, natural history, factual and drama, and are delivered to UK viewers through free streaming service U, Sky, Virgin Media, NOW, Freeview, Freesat and Freely; and to Irish viewers through Sky, Virgin Media, Eir, Vodafone and NOW. Channel & content availability varies by platform. UKTV’s content is also available to UK viewers via dedicated FAST channels on Samsung TV Plus, Amazon Freevee, Pluto TV and Virgin Media. UKTV is a significant investor in British creativity and is committed to working with new and established writers, directors and programme-makers. The broadcaster is part of BBC Studios, the UK's most-awarded production company, a world-class distributor with international branded services, and a commercial subsidiary of the world's leading public service broadcaster, the BBC.
