Join ABC Fitness and become part of a culture that’s as ambitious as it is authentic. Let’s transform the future of fitness—together!
Our Values
Best Life
We believe great work begins with great people. That’s why our culture is built on respect, trust, and belonging. We create an inclusive environment where every team member can bring their authentic self to work—because diverse perspectives drive innovation and meaningful impact.
Growth Mindset
We are doers, thinkers, and dreamers. At ABC Fitness, your growth is our investment. Through continuous learning, mentorship, and professional development opportunities, we empower you to reach new heights—personally and professionally.
One Team
From day one, you’ll be part of a team that collaborates, celebrates, and cares. We move fast, support one another, and have fun along the way. Because when you thrive, we all thrive.
INTRODUCTION:
We are looking for a creative content marketer to join our global content marketing team as Senior Content Writer & Editor. You’ll plan and create longform, full-funnel content that inspires engages, and converts our diverse global audience of personal trainers, studio owners, fitness club operators, and more. You’ll join a fully remote team of content marketers and report to the Senior Content Marketing Manager.
WHAT YOU’LL DO:
Lead a team of 2 content writers in Hyderabad and act as the key liaison with the Senior Content Marketing Manager and other key content marketing team members.
Oversee global blog production, publishing, and SEO optimization.
Operationalize planning and production of longform content that speaks directly to ICPs and represents the ABC brand, for a variety of websites.
Put your creativity and writing chops to work by briefing and writing high-impact copy in all different shapes and sizes (web copy, emails, blog posts, guides, one-pagers, case studies, webinars, landing pages, sales collateral, and more).
Act as a champion of our brand and products by reviewing and editing content, ensuring accuracy and integrity in our writing, and looking for opportunities to improve and optimize every content item.
Conduct keyword research and analysis on SEMRush and identify keyword opportunities for targeted SEO strategies, across web, blog, YouTube, and social, to steadily improve ranking and increase organic traffic.
Use AI tools like Enterprise ChatGPT to build content operations systems that increase efficiency and remove ambiguity in both product knowledge and brand alignment.
Work with internal and external SMEs including customers and partners to collect insights and turn them into powerful content.
OTHER RESPONSIBILITIES:
Contribute to content projects beyond publishing content including research, strategies, and administrative tasks to keep our websites healthy and up to date.
Collaborate with our designers to create graphics and visuals that support and enhance your content.
Edit and review content created by other teams or content contributors (a chance to show us your eagle-eyed grammar skills).
Support measurement and reporting for the performance of content and assist in developing strategic ways to constantly improve performance and better leverage content to achieve our goals.
WHAT YOU’LL NEED:
5–8 years experience in B2B SaaS content marketing.
Candidates with experience contributing to inbound marketing strategies and SEO/AEO organic engines will be prioritized.
AND IT'S GREAT TO HAVE:
Fitness industry experience
Tools like Wordpress, Asana, Microsoft Suite, Slack, ChatGPT Enterprise or other content production AI tools
SEMRush or Ahrefs, Hubspot
WHAT’S IN IT FOR YOU:
Purpose led company with a Values focused culture – Best Life, One Team, Growth Mindset
Time Off – competitive PTO plans with 15 Earned accrued leave, 12 days Sick leave, and 12 days Casual leave per year
11 Holidays plus 4 Days of Disconnect – once a quarter, we take a collective breather and enjoy a day off together around the globe. #oneteam
Group Mediclaim insurance coverage of INR 500,000 for employee + spouse, 2 kids, and parents or parent-in-laws, and including EAP counseling
Life Insurance and Personal Accident Insurance
Best Life Perk – we are committed to meeting you wherever you are in your fitness journey with a quarterly reimbursement
Premium Calm App – enjoy tranquility with a Calm App subscription for you and up to 4 dependents over the age of 16
Support for working women with financial aid towards crèche facility, ensuring a safe and nurturing environment for their little ones while they focus on their careers
At ABC Fitness, we don’t just build technology—we build communities and transform lives. Your work matters here, your growth is supported, and your voice is heard. We welcome diverse talent and encourage you to apply, even if you don’t meet every requirement.
ABC’S COMMITMENT TO DIVERSITY, EQUALITY, BELONGING AND INCLUSION: ABC is an equal opportunity employer committed to diversity, equity, and inclusion. We strive to create a workplace where every employee, client, and partner feels valued, inspired, and empowered to reach their full potential. For us, inclusion isn’t just the right thing to do—it’s a business imperative. Learn more at abcfitness.com.
About ABC Fitness
ABC Fitness is the #1 software provider for fitness businesses of any size, all around the world. Supporting 30K clubs, 650K coaches, 40M members, and processing more than $12B in payments every year, ABC Fitness provides scalable, data-driven solutions to simplify club management and engage members and clients.
From personal trainers, boutique studios, and gyms, to international franchise health clubs, ABC Fitness will move your business forward through technology and industry insights. Innovation is at the center of everything we do, across ABC Glofox, ABC Ignite, ABC Trainerize, and ABC Evo. Let's make your fitness vision a seamless reality, together. Learn more at abcfitness.com
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ABC Fitness Solutions Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about ABC Fitness Solutions and has not been reviewed or approved by ABC Fitness Solutions.
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Leave & Time Off Breadth — Policies include open PTO for exempt roles, volunteer days, companywide disconnect days, and multiple leave types that emphasize rest and flexibility. Coverage spans military, parental, and “pawternity” leave.
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Wellbeing & Lifestyle Benefits — Offerings include an Employee Assistance Program, mental‑health concierge, Calm app access for employees and dependents, and a quarterly fitness reimbursement. A remote‑first setup complements these resources to support work–life balance.
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Parental & Family Support — Paid parental leave is positioned as best‑in‑class, with additional family‑friendly policies like “pawternity” leave. Generous bereavement policies are also highlighted positively.
ABC Fitness Solutions Insights
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What We Do
At ABC Fitness, we're passionate about fitness. We believe that everyone deserves the opportunity to be their best selves and live their best lives. Our technology solutions are designed to empower fitness businesses and individuals to achieve their goals, whether it's building a stronger community, streamlining operations, or providing personalized training experiences. We're committed to making fitness accessible and enjoyable for everyone. We believe fitness is a lifestyle for people of every age, every shape, every color, and every gender. From the inside out, we live our day-to-day life guided by our core values: One Team, Growth Mindset, and Best Life. These values shape our culture, the way we work, and how we interact with each other and our community. We believe in the power of teamwork, continuous learning, and fostering a supportive environment where everyone can thrive. If you rock your sneakers with confidence and believe in the extraordinary, you’re in the right place. As One Team, we collaborate and respect each other, fostering a sense of belonging and encouraging individual growth. With a Growth Mindset, we embrace challenges, strive for continuous improvement, and promote smart experiments. Through Best Life, we prioritize the well-being of our team and community, inspiring each other to be our best selves and live our best lives.
Why Work With Us
As One Team, we are committed to creating an inclusive and safe space and fostering an environment where every team member feels like they can bring their whole selves to work. We are dedicated to designing equitable experiences that inspire and activate our growth mindset, so everyone can learn and grow together.
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