Senior Business Development Director (CPG)

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New York, NY, USA
In-Office
177K-324K Annually
AdTech
We help brands and their agencies deliver more relevant ads to audiences everywhere, across devices.
The Role

The Trade Desk is changing the way global brands and their agencies advertise to audiences around the world. How? With a media buying platform that helps brands deliver a more insightful and relevant ad experience for consumers –– and sets a new standard for global reach, accuracy, and transparency. We are proud of the culture we have built. We value the unique experiences and perspectives that each person brings to The Trade Desk, and we are committed to fostering inclusive spaces where everyone can bring their authentic selves to work every day.

So, if you are talented, driven, creative, and eager to join a dynamic, globally-connected team, then we want to talk!

What you’ll do
  • Take ownership of representing some of our most strategic relationships with The Trade Desk’s largest clients in the CPG category.
  • Develop and execute strategies to support clients’ advertising efforts, ensuring alignment with their overarching business goals and regulatory requirements.
  • Own relationships with major advertising clients across various teams including programmatic, media & insights, and key stakeholders at the line of business level.
  • Provide thought leadership in shaping the media buying strategies of our clients, by aligning The Trade Desk’s programmatic advertising technology with their marketing objectives.
  • Partner closely with other client facing teams, including teammates on business development, client services, and technical account management, to deliver on client objectives.
  • Work to understand our clients evolving needs and identifying ways The Trade Desk’s platform can enhance their ad buying efficiency and precision.
  • Take lead in building proactive recommendations for channel expansion efforts, as well as work strategically with team members to open new lines of business and markets.
  • Contribute to partnership planning and road-map discussions based on client needs with senior leadership at the brand.
  • Collaborate across internal stakeholders to bring to life new inventory, data partnerships, measurement, and custom solutions opportunities for our client’s business.
  • Partner with marketing to showcase clients’ work on stage at industry events, or in The Trade Desk’s editorial opportunities.
  • Present in client business reviews and planning/hosting events with key clients, and their teams.
  • Build lasting internal connections across The Trade Desk to ensure comprehensive client support and seamless cross-functional collaboration.
Who you are
  • We are looking for a commercially savvy, strong seller, to nurture key client relationships, and drive net new revenue streams across our client’s portfolio.
  • You’ll need a proven track record of delivering results, building relationships, and collaborating with other teams as you’ll be working with some of The Trade Desk’s largest and most strategic clients.
  • A consultative seller with experience at a DSP, or other online advertising role, with a proven track record of exceeding revenue expectations.
  • Experience cultivating strong client relationships at brands and/or agencies.
  • A team player with strong communication and organization skills. Strategic thinker and problem solver.
  • Passion for owning a room, closing deals with their teammates
  • Familiarity with salesforce, CLM, a plus- and ability to working cross functionally with Legal, Product, Marketing, Inventory stakeholders.
  • Experience working with/for a CPG client in the online advertising space.

The Trade Desk does not accept unsolicited resumes from search firm recruiters. Fees will not be paid in the event a candidate submitted by a recruiter without an agreement in place is hired; such resumes will be deemed the sole property of The Trade Desk. The Trade Desk is an equal opportunity employer. All aspects of employment will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.


In accordance with various US state laws, the range provided is the Trade Desk's reasonable estimate of the base compensation for this role. The actual amount may differ based on non-discriminatory factors such as experience, knowledge, skills, and location.  All employees may be eligible to become The Trade Desk shareholders through eligibility for stock-based compensation grants, which are awarded to employees based on company and individual performance. The Trade Desk also offers other compensation depending on the role such as variable compensation-based incentives and commissions. Plus, expected benefits for this role include comprehensive healthcare (medical, dental, and vision) with premiums paid in full for employees and dependents, retirement benefits such as a 401k plan and company match, short and long-term disability coverage, basic life insurance, well-being benefits, reimbursement for certain tuition expenses, parental leave, sick time of 1 hour per 30 hours worked, vacation time for full-time employees up to 120 hours thru the first year and 160 hours thereafter, and around 13 paid holidays per year.  Employees can also purchase The Trade Desk stock at a discount through The Trade Desk’s Employee Stock Purchase Plan. 

The Trade Desk also offers a competitive benefits package. Click here to learn more.

Note: Interns are not eligible for variable incentive awards such as stock-based compensation, retirement plan, vacation, tuition reimbursement or parental leave

At the Trade Desk, Base Salary is one part of our competitive total compensation and benefits package and is determined using a salary range. The base salary range for this role is
$176,700$323,900 USD

As an Equal Opportunity Employer, The Trade Desk is committed to creating an inclusive hiring experience where everyone has the opportunity to thrive.

Please reach out to us at accommodations@​thetradedesk.​com to request an accommodation or discuss any accessibility needs you may require to access our Company Website or navigate any part of the hiring process. 

When you contact us, please include your preferred contact details and specify the nature of your accommodation request or questions. Any information you share will be handled confidentially and will not impact our hiring decisions.

The Trade Desk Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The Trade Desk and has not been reviewed or approved by The Trade Desk.

  • Affordable Benefits Healthcare premiums are often paid in full for employees and dependents, reducing out-of-pocket costs. Coverage includes medical, dental, and vision alongside mental health and wellness support.
  • Equity Value & Accessibility Packages commonly include new-hire stock grants, a generous Employee Stock Purchase Plan, and equity refreshers tied to performance. Feedback suggests equity meaningfully boosts total compensation alongside base pay and bonuses.
  • Leave & Time Off Breadth Generous PTO, paid holidays, paid sick time, and sabbaticals are available. Paid parental leave and extensive family-planning support broaden time-off and caregiving coverage.

The Trade Desk Insights

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The Company
HQ: Ventura, CA
2,700 Employees
Year Founded: 2009

What We Do

The Trade Desk is changing the way global brands and their agencies advertise to audiences around the world. Our mission is to transform media for the benefit of humankind. Our media-buying platform helps brands deliver a more insightful and relevant ad experience for consumers — and sets a new standard for reach, accuracy, and transparency.

Why Work With Us

With up to 11 million queries per second and SLAs in the milliseconds, we’re tackling data and software challenges at massive scale. While we’re growing fast, investing in our value based company culture remains one of our top priorities. If you’re talented, driven, and hungry to bring something entirely new and wildly ambitious, let's talk.

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