Senior Brand Expert I Brand Domain

We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. To start a career that is out of the ordinary, please apply...

Job Details

Senior Brand Expert I Brand Domain | Insights

Bucharest - Hybrid

We’re the world’s leading data, insights, and consulting company; we shape the brands of tomorrow by better understanding people everywhere.

Our Insights colleagues are the masters of using data to resolve challenges. They help brands define what they should stand for, how to reinvent and renew their offer, how to better reach audiences, and how to win with consumers and customers. By collecting substantial data from across the world, they blend human expertise with technology, making sure we can deliver innovative insights to brands everywhere.

Our amazing Brand team is looking for a passionate senior researcher to join us in delivering excellence to our clients. In this role you will be handling the day-to-day running of our projects both internally and externally with our clients, with the support of seniors in the team. We ultimately aim to grow our clients’ businesses, through developing a deep understanding of their brands, through unpacking the impact of their marketing activities against their strategies and identifying potential growth opportunities for their brands. You will suit this role if you are passionate about marketing, brands, and research in general, have strong attention-to-detail, are confident and able to grasp new concepts quickly.

You will be working together with Account Managers and Directors in successfully delivering Brand research to the portfolio clients. You will partner with teams working on brand equity programmes and brand-related marketing research. Collaborating with Account Managers and Directors in building client relationships on pitches/proposals, demonstrating sector expertise & insight. This is an unique opportunity to translate data into compelling stories, handle account project activities, and nurture relationships with our clients through day-to-day interaction.

The role is an incredible growth opportunity, to build your capabilities in research and position yourself for expanded career opportunities. This role will have a focus on Brand Guidance and Strategy, but it might require also to do work on other subject areas such as: Media Effectiveness and Creative Development Strategy.

What you’ll be doing

Client, Strategy & Research

• Account Management. Handle day-to-day account activities, managing internal and client timelines, partnering across departments to ensure smooth delivery. Activities include but are not exclusive: questionnaire design and analysis plan, logic checking results, data analysis development, crafting shells for analysis, ad hoc requests.
• Insights Delivery. Craft compelling stories, working with the rest of the team to translate data into insights that address key client business issues. Developing Presentation charting templates and occasional charting for additional analysis. Participate in client presentations; present findings to internal team for learning and development.
• Client Management. Interact with clients on a day-to-day basis, expertly responding to client needs, questions, solving business problems that drive client happiness. Gather client, industry, and category knowledge.

Part of the role responsibilities will be:

• Designing client proposals.
• Coordinate/ craft the research questionnaire to meet client objectives.
• Coordinate/ provide the specs for the data analysts to design final outcome
• Develop the final report analysis, conclusions and insights.
• Client presentations and workshops

The skills & experience needed

Capabilities

• proven experience in market research
• Marketing knowledge and a thorough understanding of MR principles.
• Solid knowledge of Excel and PowerPoint.
• Good command of English for written and verbal communication.
• Experience using basic quantitative analytical techniques.
• Strong detail-orientation with ability to handle multiple work streams.
• Excellent verbal and written communication with internal/external clients using logical reasoning and problem-solving skills.
• Bachelor’s degree in marketing, Social Sciences, or related field.

People and interpersonal orientation

• Proactive and with a positive approach.
• Work co-operatively as a teammate to accomplish team goals.
• Build and maintain relationships across internal stakeholders eg. Project management & delivery team
• Learning mindset - quick learner / able to grasp concepts easily.
• Able to establish relationships with people easily.
• Ability to take ownership and to work independently.

Why join Kantar?

We shape the brands of tomorrow by better understanding people everywhere. By understanding people, we can understand what drives their decisions, actions, and aspirations on a global scale. And by amplifying our in-depth expertise of human understanding alongside ground-breaking technology, we can help brands find concrete insights that will help them succeed in our fast-paced, ever shifting world.

And because we know people, we like to make sure our own people are being looked after as well. Equality of opportunity for everyone is our highest priority and we support our colleagues to work in a way that supports their health and wellbeing. While we encourage teams to spend part of their working week in the office, we understand no one size fits all; our approach is flexible to ensure everybody feels included, accepted, and that we can win together. We’re dedicated to creating an inclusive culture and value the diversity of our people, clients, suppliers and communities, and we encourage applications from all backgrounds and sections of society. Even if you feel like you’re not an exact match, we’d love to receive your application and talk to you about this job or others at Kantar.

#LI-GZ1 #Li-Hybrid

Location

Bucharest, Calea GriviteiRomania

Kantar Rewards Statement

At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and also to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver. 

We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. Apply for a career that’s out of the ordinary and join us. 

We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted and are allowed to flourish in a space where their mental health and well being is taken into consideration. 

We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes. 

Kantar is the world’s leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, Kantar’s 30,000 people help the world’s leading organisations succeed and grow.