ABOUT GREENPARK
Greenpark's continued success is built upon the quality of the assets we deliver.
Our clients trust us because we deliver top quality work efficiently, to budget and on time, with a positive attitude and the tenacity it takes to make great work happen. Great content is the common goal that fuels us all.
Our ambition is to be engaged across every aspect of our clients' business where we have the expertise and skills to such an extent that we become indispensable to them.
This role description is not a box that you are put in. It is a definition of your core responsibilities. In a company like ours, you are encouraged and expected to contribute to many wider issues.
WHY THIS ROLE EXISTS
This role will be part of Greenpark’s Inhouse Creative Team, working directly with Greenpark’s client/s from briefing to asset creation and delivery.
THE SENIOR ART DIRECTOR ROLE
The Senior Art Director, a creative maestro in the realm of advertising, spearheads visual ideation and concept development at an innovative agency.
Armed with a palette of vision and strategy, they orchestrate a symphony of ideas, translating client goals into visually stunning campaigns.
From brainstorming sessions to storyboard sketches, every stroke and pixel is meticulously curated to convey compelling narratives.
Adept at weaving together aesthetics and messaging, this art director is the driving force behind campaigns that not only capture attention but also leave an indelible mark on the audience's imagination.
RESPONSIBILITIES
- Shaping the overall art direction and ensuring that it aligns seamlessly with the brand and marketing objectives.
- Collaborate closely with clients to understand their vision and business goals, translating them into innovative and visually compelling concepts.
- Responsibilities extend beyond design, encompassing the coordination of various creative elements, including copywriting, photography, and multimedia assets, to create cohesive and impactful campaigns.
- With a wealth of experience, you provide mentorship and guidance to the creative team, elevating the quality and strategic impact of our work.
- Stay at the forefront of industry trends, emerging technologies, and innovative creative approaches, integrating them into your leadership to maintain our agency's reputation for cutting-edge and exceptional creativity.
- Instrumental in driving the success and recognition of our agency in the competitive creative landscape.
Top Skills
What We Do
Greenpark is a global, multi-award-winning, performance-driven content leader and brand publishing agency. Our purpose is to create meaningful connections that impact people’s lives through performance-driven content for search and social. Our unique expertise in Insights & SEO, Creative Content and Performance Tech are delivered to our clients via an ad agency and in-house model. We strive and act together in our ambition to make a positive impact for the people and brands we serve, we do everything with kindness and respect at the core. ‘We Strive’, ‘Acting Together’, ‘With Kindness’ are the values that guide us. We have a proud and proven track-record of helping brands amplify their digital presence to a worldwide audience, enabling brands to own their audiences, capture first-party data and save millions in paid media. Across our regional hubs, we create and manage high-performing content for over 150 brand websites, content hubs and social media accounts, including: AllthingsHair.com, MasakApaHariIni.com, BEAUTYHUB.PH, CadaCasaUmCaso.br BeautyDaily.Clarins.co.uk and TheMixer.com. Our teams work on an impressive portfolio of clients including Unilever, Clarins, AIA, Straumann, Unilever Food Solutions, Sanofi, Campari Group, Nestle, Knorr, Lipton, PepsiCo, Ricola, Perfect Day, Globe Telecom and Reckitt. Greenpark’s 8-hub offices are located in Singapore, Jakarta, London, São Paulo, New York, Cape Town, Amsterdam and Paris
