SEM Strategist
This is a remote-based position.
As an SEM Strategist at Advance Local, you will develop, manage, and analyze custom SEM strategies for high-tier clients. You will conduct on-site audits, build strategic recommendations, and clearly explain SEM concepts to clients and sales partners to ensure campaigns meet performance goals. You will also stay current on industry changes, apply new insights to campaign strategy, and share best practices with Ad Operations and Sales team members.
This role also supports pre-sale analysis as well as ongoing campaign fulfillment, reporting, and optimization. The ideal candidate is passionate about SEM and client success, with the ability to explain complex concepts in a clear, accessible way.
Compensation for this position is comprised of a base salary plus incentive compensation. The base salary range is $50,000 to $60,000 per year. Additional incentives bring total potential compensation to $55,000 to $66,000.
What you will be doing:
- Responsible for creating, managing and analyzing custom SEM strategies for our highest-level clients
- Support both the pre-sales analysis and the ongoing fulfillment of our SEM program
- Assist peers in their understanding of strategy analysis and development
- Achievement of established KPIs
- Provide full, hands-on campaign strategy and execution in collaboration with sales, account management colleagues,
- Monitor campaign delivery and pacing by proactively ensuring campaigns are performing to set standards and benchmarks.
- Provide post-sale campaign reporting and recommendations, with support of sales strategy as needed.
Our ideal candidate will have the following:
- Bachelor’s degree or the equivalent combination of education and experience
- Minimum three years’ experience in SEM Strategy building experience (Agency environment preferred)
- Track record in building SEM strategies for a variety of business types
- Demonstrated expertise of ad operations processes
- Client facing experience with the skill to explain complex topics in simple language
- Ability to manage multiple projects simultaneously while working within deadlines
- A desire to continually learn and apply their knowledge
Skills Required
- Bachelor's degree or equivalent combination of education and experience
- Minimum three years' experience in SEM strategy building (agency environment preferred)
- Proven track record building SEM strategies for various business types
- Demonstrated expertise in ad operations processes
- Client-facing experience and ability to explain complex topics simply
- Ability to manage multiple projects simultaneously and meet deadlines
- Desire to continually learn and apply new knowledge
What We Do
Advance Local, one of the largest media groups in the United States, operates the leading news and information companies in more than 20 cities, reaching more than 50 million people monthly with its quality journalism and community engagement.
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