We are seeking a Segment & Automation Specialist to join our global marketing analytics team at H&M. This role is ideal for someone who thrives at the intersection of data, technology, and customer experience. You’ll be responsible for building and managing customer segmentation strategies and marketing automation workflows that power personalized, data-driven campaigns across multiple channels.
WHAT YOU’LL DO
As a Segment & Automation Specialist, you will play a central role in how we activate customer data across our marketing ecosystem. Your key responsibilities will include:
- Develop and maintain customer audiences to support targeted marketing and CRM initiatives.
- Design, implement, and optimize marketing automation workflows to improve campaign efficiency and personalization.
- Manage audience selection and activation within the Customer Data Platform (CDP).
- Provide training and ongoing support to global and regional teams to ensure effective use of segmentation and automation tools.
- Collaborate with cross-functional teams including CRM, media, product, and analytics to align segmentation strategies with business goals.
- Monitor and analyze campaign performance, using insights and test & learn capabilities to refine segmentation and automation strategies to optimize ROI.
- Ensure compliance with data privacy regulations and internal data governance standards.
WHO YOU’LL WORK WITH
In this role, you’ll be part of the Measurement & Analytics team within the Marketing function and work closely with a wide range of stakeholders across the organization. You will collaborate with cross-functional teams within the marketing unit—including CRM, media operations, strategy and planning, controlling, and technical product teams—to ensure that segmentation and automation strategies are aligned with business goals and deliver measurable impact. Together, you’ll drive insights and execution that enhance marketing activations.
WHO YOU ARE
- Bachelor’s degree in Marketing, Business Analytics, Data Science, or a related field.
- 3–5 years of experience in CRM, marketing automation, or customer analytics.
- Hands-on experience with data activation tools (e.g., Hightouch) and marketing automation platforms (e.g., Salesforce Marketing Cloud, Adobe Campaign, Braze), with a strong understanding of how to connect data to customer experiences
- Strong analytical skills and proficiency in tools such as SQL, Excel, or Google Analytics.
- Excellent communication skills, with the ability to explain technical concepts to non-technical stakeholders.
- Experience supporting or training teams across different regions is a plus.
- A collaborative team player with a proactive mindset and a passion for customer-centric marketing in a fast-paced, global environment.
WHO WE ARE
H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.
We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.
WHY YOU’LL LOVE WORKING HERE
At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.
- 25% Staff discount on all our H&M Group brands, both in stores and online (H&M, COS, Weekday, Monki, H&M HOME, & Other Stories and ARKET).
- H&M Incentive Program – HIP. Learn more about the program here.
JOIN US
This is a permanent position based in Stockholm.
Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.
Take the next step in your career together with us. The journey starts here.
*We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.
H&M Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about H&M Group and has not been reviewed or approved by H&M Group.
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Healthcare Strength — Medical, pharmacy and vision options with low employee costs and free dental are available, alongside telehealth and inclusive offerings such as transgender, bariatric and fertility coverage. These features are highlighted as solid for U.S. retail roles, with some availability for part‑time positions depending on eligibility.
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Leave & Time Off Breadth — Vacation, flexible wellness days, company‑paid holidays and a paid birthday off are offered, with some paid time off available to part‑time staff. The time‑off structure is presented as generous within the retail context.
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Parental & Family Support — Eight weeks of paid parental pay for mothers and fathers is provided, complemented by adoption assistance and healthy pregnancy/babies programs. These family supports add depth to the core medical coverage in the U.S. package.
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What We Do
Founded in 1947, H&M Group is a global design company with ~4,702 stores in 76 markets and 56 online markets. At H&M Group, we believe in making great design available to everyone. It’s essential in everything we do. Our family of brands and business ventures offer customers around the world a wealth of fashion, beauty, accessories and homeware, as well as modern menus with fresh and local produce at some of the brands’ in-store eateries. But design is so much more than just products; it’s about clever design processes, efficient product flows, creating experiences that enrich, and smart solutions that benefit all our customers. Sustainability is always at the core of our business. Not only because we like to do what’s right — but it’s also beneficial for our business. We will continue to push for change and lead the way towards a more inclusive and sustainable fashion future. Do you want to join us? We will trust you with great responsibility right from the start, reward a passionate mindset and encourage an entrepreneurial spirit. When you start a career with H&M Group, there’s no limit to where it can take you. H&M Group's Moderation Policy: Welcome to H&M Group’s official LinkedIn page. Ask questions, exchange ideas and meet members and employees from all over the world. This page is moderated daily and we always do our best to answer each one of you in a timely manner. Please remember to keep a friendly tone and in line with LinkedIn’s legal terms at https://www.linkedin.com/legal/user-agreement Comments and posts that contain foul language, are off-topic or unnecessarily rude will be deleted. We also encourage you to report any inappropriate content. We use an external tool to handle the comments on our page, so please note that your comments can be stored. For questions, please contact our team at [email protected].
