Sr. Marketing Specialist, Industry Engagement - Global Premium Supply & Ads Business at Yahoo (Remote)

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Yahoo is a global media and tech company that connects people to their passions. We reach nearly 900M people around the world, bringing them closer to what they love-from finance and sports, to shopping, gaming and news-with the trusted products, content and tech that fuel their day. For partners, we provide a full-stack platform for businesses to amplify growth and drive more meaningful connections across advertising, search and media.
A Lot About You
The Manager, Industry Engagement Marketing- Global Premium Supply & Ads Business Development is responsible for building out marketing strategies and programs with industry associations (i.e., IAB, AdExchanger, MMA) in order to deliver business results to drive awareness, consideration and lead generation for global publisher supply and ads business development partners.
The right person for this role should be highly strategic, creative, collaborative, and passionate about finding innovative new partnerships. This leader cultivates long-term relationships with partner contacts to extend the Yahoo for Business brand beyond our current channels and ecosystem. A strong communicator (both in writing and in presenting), with an attention to details, use of metrics to prove what's working and the ability to rally people around an idea will be critical.
Responsibilities:
  • Lead on market positioning of Yahoo for Business products as a must-buy for publishers, and partners through end-to-end experiential marketing strategies and executions
  • Develop scaled and coordinated marketing plans and activations, inclusive of industry tentpole, sponsorship, and proprietary programs
  • Amplify Yahoo's unique voice and value proposition by raising key business leaders executives profiles through thought leadership and speaking events -- this person will be responsible for identifying speaking opportunities, developing presentation content, prepping speakers, and digital marketing extensions
  • Run strategic planning and execution of annual marketing plan, including developing a calendar of marketing experiences in line with overall business strategy that takes into consideration a 360-degree approach for target audiences
  • Assist in development of marketing activation plan, including but not limited to: internal emails and other communications; digital marketing extensions (social, email); and executive talking points and speaker briefs.
  • Effectively partner with cross-functional teams including but not limited PR, product marketing, campaign management, digital operations and sales to understand and execute against key business goals and overall project success
  • Define fewer, bigger, better industry and customer initiatives to drive strong industry "share of voice", growing market awareness, consideration, affinity, loyalty, and trust for Yahoo
  • Develop communication strategies that advise and update executives and partners on marketing strategies and campaigns, program performance, plans, and progress towards metrics.
  • Ability to analyze performance data and ROI to better optimize marketing plans and budgets year-over-year

Qualifications:
  • 5-7 years of demonstrated success in B2B, sales trade, product marketing, and/or event planning in the tech industry.
  • Deep understanding of media and technology
  • Leadership in leading large scale cross-functional teams and projects, ability to lead end-to-end marketing programs, and delivering ROI across a diverse slate of industry and customer experiences
  • Excellent interpersonal skills and the ability to influence at multiple levels of the organization
  • Ability to process a vast amount of information and understand and prioritize competing business needs
  • Highly organized with outstanding attention to detail and tried project management skills and experience, leading cross-functional teams and projects simultaneously
  • A hardworking self-starter with the capacity to manage multiple concurrent and fast paced projects
  • Creative problem solver and passionate marketer that can help bring people together
  • Strength in working collaboratively and cross-functionally to produce great work

Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form ( www.yahooinc.com/careers/contact-us.html ) or call 408-336-1409. Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response.
At Yahoo, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion ( www.yahooinc.com/diversity/ ) page to learn more.
US Only: Please be aware that Yahoo requires all employees entering a U.S. Yahoo office and/or attending a company event (including client events) are required to be vaccinated for COVID-19. This position will require the successful candidate to obtain and show proof of a vaccination to enter a U.S. Yahoo office and/or attending a company event (including client events). Yahoo is an equal opportunity employer, and will provide reasonable accommodation to those individuals who are unable to be vaccinated consistent with federal, state, and local law.
If hired for this position in Colorado, the compensation range for this position is between $66,375.00 - $110,625.00. The compensation may vary depending on your location, skills and experience. The compensation package may also include additional incentive compensation opportunities in the form of discretionary annual bonus or commissions, plus equity incentives. Yahoo provides industry-leading benefits including healthcare, retirement, company holidays, vacation, sick time, parental leave and an employee assistance program. This information is provided per the Colorado Equal Pay Act.
Currently work for Yahoo? Please apply on our internal career site.
More Information on Yahoo
Yahoo operates in the AdTech industry. The company is located in Sunnyvale, CA. Yahoo was founded in 2022. It has 10001 total employees. To see all 239 open jobs at Yahoo, click here.
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