Senior Manager, Digital Sales at Hancock Whitney (New Orleans, LA)

| New Orleans, LA
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The Manager, Digital Innovation and Strategy will lead the strategic direction, establish P&L and business unit goals; provide leadership, direction and oversight to executive and senior management and corresponding teams to meet the digital revenue, penetration and adoption objectives of the company. This position is a key leader to ensure we are effectively attracting the right audience, proposing the right value proposition, engineering an effective digital offering and have the right features in market to drive new acquisition and retention for the bank. The Manager, Digital Innovation and Strategy is responsible for pursuing vendor relationships and fintech solutions to provide speed to market digital offerings to support direct digital/online and mobile account origination and servicing functions for all Consumer and Small Business Deposit, Credit and Lending Products.

This position is instrumental in driving the Bank's evolving Omni-channel experience to enable customers to shop, apply, and set up their products and services easily from the convenience of wherever they are and however they choose.


  • Directs P&L accountability for driving the company to achieve digital sales and customer satisfaction / engagement goals in support of incremental acquisition and YOY revenue growth.
  • Establishes revenue and production targets, manage teams and coordinate the efforts of other business units that contribute to new acquisition and retention goals.
  • Establishes non-revenue goals in conjunction with marketing, fraud, sales support and other areas to meet corporate strategic objectives for Digital Engagement.
  • Interacts with Executive Management to communicate overall channel contribution, provide insights and analysis on growth and measurements against our peers and competitors
  • Leads organizational change and drive new ways of doing business, transforming traditional bank practices to be optimized for digital delivery
  • Responsible for driving adoption growth and increasing the revenue contribution of the online and mobile sales and servicing channels.
  • Identifies new or expansion opportunities within appropriate operating units to maximize business potential from digital channels.
  • Researches, recommends, and develops business cases to support ongoing digital enhancements and maintains the digital roadmap across all digital sales and servicing applications.
  • Leads team in the development of new functionality for Online Account Origination, Online Banking, Mobile Banking and Digital Lending as well as any other platform, which enhances our client's digital experience.
  • Partners with user Experience Design, Development, Compliance and other key constituents to develop best-in-class experiences to increase new digital adoption and retention.
  • Maintains awareness of relevant trends and developments in the market; and continuously evaluates digital banking experiences and services to identify and prioritize opportunities to increase digital adoption
  • Performs quantitative and qualitative analysis, evaluates internal and external data, industry research, customer surveys, and feedback in various bank channels, and uses own market awareness to make sound decisions and recommendations.
  • Assembles key stakeholders for cross-functional collaboration. Including marketing, technology, operations and Legal & compliance teams to develop strategies and road maps to achieve business objectives and digital channels vision.
  • Organizes and leads road map initiatives, existing platform feature enhancement projects, and technical changes to online and mobile banking platforms.
  • Partners with Corporate Marketing in the development of digital advertising, campaigns, special offers and email campaigns to increase digital adoption.
  • Develops and manage monthly online sales and traffic reporting, usage and adoption reporting and, provide analysis and identify trends to increase digital adoption
  • Supports various lines of business requests for enhancements or to leverage existing capabilities.


Carries out supervisory responsibilities in accordance with the organization's policies, procedures and applicable laws; Provides guidance and oversight to and is responsible for the coordination and evaluation of the assigned team. Responsibilities may include interviewing, hiring and training associates; planning, assigning and directing work; performance management; associate compensation; approving expense reports; addressing concerns and resolving problems.


  • Bachelor's degree required; MBA (or equivalent) strongly preferred
  • 10+ years of online account origination or OLB and Mobile product management for customer-facing websites, from conception through launch and iteration
  • 5+ years of management experience
  • Financial services industry experience strongly preferred
  • A track record for creating a simple, elegant, end-to-end customer experiences
  • Experience in managing software product development lifecycles
  • Experience writing business requirements, user stories and use cases
  • Ability to translate client needs into business and product requirements
  • Strong ability in coordinating multiple time sensitive projects and activities simultaneously
  • Strengths in problem solving, issues-resolution skills, ability to work in a deadline-driven environment
  • Excellent interpersonal and communication skills
  • Understands digital marketing tools, techniques and metrics.


  • Ability to travel if required to perform the essential job functions
  • Ability to work under stress and meet deadlines
  • Ability to operate related equipment to perform the essential job functions
  • Ability to read and interpret a document if required to perform the essential job functions
  • Ability to lift/move/carry approximately 10 pounds if required to perform the essential job functions. If the employee is unable to lift/move/carry this weight and can be accommodated without causing the department/division an "undue hardship" then the employee must be accommodated; hence omitting lifting/moving/carrying as a physical requirement.

Equal Opportunity/Affirmative Action Employers. All qualified applicants will receive consideration for employment without regard to race, color, religious beliefs, national origin, ancestry, citizenship, sex, gender, sexual orientation, gender identity, marital status, age, physical or mental disability or history of disability, genetic information, status as a protected veteran, disabled veteran, or other protected characteristics as required by federal, state and local laws.
More Information on Hancock Whitney
Hancock Whitney operates in the Fintech industry. The company is located in New Orleans, LA and Gulfport, MS. Hancock Whitney was founded in 1899. It has 3969 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 17 open jobs at Hancock Whitney, click here.
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