Sales and Licensing Specialist
Who We Are
Authentic Brands Group (ABG) is a brand development, marketing and entertainment company, which owns a portfolio of global media, entertainment and fashion lifestyle brands. ABG elevates and builds the long-term value of more than 50 consumer brands and properties by partnering with best-in-class manufacturers, wholesalers and retailers. We are committed to transforming brands by delivering compelling product, content, business and immersive experiences. We create and activate original marketing strategies to drive the success of our brands across all consumer touchpoints, platforms and emerging media.
Why ABG
The mission of ABG is to evolve, transform and reimagine global brands through innovative business models, powerful storytelling, compelling content, and immersive experiences. Working at ABG isn't like working at other companies. Let's chat if you're creative and hungry to drive ideas into action. We work with some of the brightest minds in retail, marketing, licensing, legal and more. Join us in working toward our mission.
What You'll Do
As a Sales and Licensing Specialist, you'll be a part of ABG's Business Development training program, where you'll be trained in the nuts and bolts of the brand licensing business. You'll be mentored by experienced internal leaders who will advise and help you succeed and develop exceptional business acumen. As a Sales and Licensing Specialist, you will be trained and assist in generating new business by identifying and qualifying leads to join ABG's global network of licensing partners in the wholesale, retail, and online marketplace sectors. You will receive organizational support in driving prospecting efforts through lead generation tools and collaborating with our teams. ABG is growing fast, and you will help increase the distribution of our diverse Lifestyle portfolio. From identifying target licensing partners and executing top-notch qualification tactics, you will gain 360-degree knowledge of expanding ABG's partnership universe. You will work closely with Brand Managers and Business Development executives to identify business growth opportunities and align those opportunities with a pool of prospective licensees. Your goal is to contact and present a compelling value proposition to target decision-makers and convert those prospects to leads through ABG's qualification process.
You must love the thrill of the hunt and possess a strong focus on business opportunities and sales.
What you'll be working on:
- Identify and qualify leads within the licensing universe, including manufacturers, wholesalers, retailers, and digital marketplaces.
- Understand each brand's value proposition in the ABG portfolio and mold that into a compelling pitch to prospects.
- Establish and maintain an ongoing awareness of available merchandise categories across the portfolio and align those with target prospects
- Develop, present, and hand-over qualified leads to ABG Business Development Executives
- Grow ABG's partner database through continuous research, identification, and outreach to the licensing marketplace
- Achieve target KPI's including qualified lead goals, target pipeline contribution, and outbound activity
Must Haves:
- This is a junior-level position; at least one successful sales position with a proven record of achievement is required. BONUS if you have prior licensing sales experience
- Understanding of sales methodologies (value selling, target account selling, solutions selling, strategic selling)
- Ability to thrive and work fast in a competitive environment
- Ability to assess business opportunities and use data to inform decision making and persuade others
- Ambitious and result-oriented with excellent communication skills
Authentic Brands group is an equal opportunity employer and we value and embrace diversity and inclusion of all Team Members. We do not discriminate on the basis of gender, gender identity, sexual orientation, race, national origin, disability, age, marital status, protected veteran status, or other legally protected status.
For individuals with disabilities or religious obligations who would like to request an accommodation, please contact [email protected].
To access Authentic Brands Group Privacy Policy, which contains information regarding data collected from job applicants and how we use it, please click here:
https://www.authenticbrands.com/privacy-policy