Programmatic Account Manager at The Walt Disney Company (Santa Monica)

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The Programmatic Account Manager is responsible for acting as a liaison between Disney and our agencies, DSPs, and advertisers. The Account Manager will leverage their in-depth knowledge of the programmatic ecosystem along with strong organizational, analytical and project management skills to provide exceptional client service while identifying post-sale opportunities for account growth. In this role, you will be partnered with one or more Account Executives who sell media space across Disney’s digital properties.
A Programmatic Account Manager is responsible for stewarding digital advertising campaigns and relationships with top-tier customer accounts. This position collaborates closely with teams across Disney to ensure that our clients have comprehensive support and superior client service both pre and post-sale. The Programmatic Account Manager understands our clients’ advertising priorities and strategies, and are also required to identify and troubleshoot any issues, and escalate accordingly, as well as demonstrate knowledge and understanding of our systems, tools, and processes.
We want to ensure that this team has the resources to deliver best-in-class customer service to our clients, our agencies, and across all of internal Disney Advertising Sales teams. The highest priorities are our people, systems, and processes.
Responsibilities :
  • Partners with various internal and external stakeholders to ensure successful execution of programmatic campaigns
  • Assist clients with PMP and Programmatic Guaranteed set-up
  • Partner with Sales and Pricing & Planning to provide materials for Proposals/Avail submissions including media recommendations, screenshots, research, competitive data, and advise on what is technically feasible to execute
  • Lead client communication related to our programmatic offering and optimizations
  • Required to test creative assets across Video, Mobile, and Desktop Display
  • Help ensure client’s programmatic ad specs are met and communicate out changes to our client’s and their DSPs
  • Troubleshoot campaign performance by investigating ad server bugs, third party discrepancies and under-delivery issues
  • Ensure accurate campaign set up between ad server and our SSP
  • Display mastery of all Disney and Hulu digital ad products and their capabilities
  • Assist clients and sales teams in the billing and reconciliation process
  • Provide after-hours support for any client-related emergencies, as necessary
  • Become an authority in our SSPs and the programmatic advertising ecosystem

Basic Qualifications :
  • 2-3 years of digital advertising experience, with at least 1 year of programmatic media experience
  • 1 year of digital ad trafficking experience and hands-on experience with SSP, DSPs, and/or ad exchanges
  • Familiarity with third-party ad servers such as Campaign Manager 360, Sizmek, Innovid, etc., with a fundamental understanding of video ad serving concepts (i.e. VAST and VPAID)
  • Ability to think critically and use reporting insights to identify bidding behavior and deal optimizations
  • Proactive and highly organized, with the ability to manage and prioritize multiple projects and campaigns in a timely manner
  • Experience compiling and analyzing insights from campaign performance reports in order to troubleshoot campaigns as needed
  • Strong proficiency with Microsoft Excel and PowerPoint; ability to quickly learn productivity software application tools
  • Seeks out partnerships across the organization to test new ideas and grow the business
  • Exceptional organizational, relationship-building, and communication (written and verbal) skills
  • Self-motivated starter who thrives in a fast-paced environment
  • Ability to cultivate sales and client relationships

Preferred Qualifications:
  • Familiarity with Advertising Research and Verification vendors like Nielsen, ComScore, Moat, Integral Ad Science, Millard Brown, etc.
  • Coursework in Business Administration, Media, Advertising, or Marketing
  • Strong interest in the digital media, advertising, and emerging technology industries
  • Working familiarity with a broad range of business functions, including ad sales, creative services, revenue operations, inventory planning, and yield optimization
  • Knowledge of industry ad categories, various modes of online ad sales channels and ability to translate those customer requirements into technical/operational solutions.
  • Experience working with Google Ad Manager, Operative, and/or the Magnite SSP preferred, but not required

Required Education :
  • Bachelor’s degree with a focus in media, advertising or other meaningful experience

Additional Information :
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An Insider's view of The Walt Disney Company

How does the company support your career growth?

Over my 13 years with the company, I’ve had passionate leaders and colleagues with diverse backgrounds who have taught me and given me opportunities to expand into areas I never thought possible. You have the freedom to take career risks and apply your previous experience in ways you may not anticipate.


Product Management Director

What is your vision for the company?

Disney has always been at the heart of the evolution of the media industry, and technology is an essential part of that. The way that we tell and consume stories in the future is going to be completely different than it is today, and The Walt Disney Company is uniquely positioned to shape and create that future.


SVP/Chief Technology Officer, The Walt Disney Studios

What are The Walt Disney Company Perks + Benefits

The Walt Disney Company Benefits Overview

Because our employees and cast members are at the heart of everything we do, Disney offers a competitive total rewards package that includes pay, health and savings benefits, time-off programs, educational opportunities and more. Together, these rewards make up a comprehensive package that help you live your best life, grow personally and professionally and take advantage of the special extras that only Disney can provide.

Eligibility for certain reward programs will vary based on your job status, work location and/or the terms of any applicable collective bargaining agreement.

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