Principal, Ecommerce Brand Partnerships

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About Howl

Howl is the creator platform for social commerce. We build tools for brands and creators to sell more products across every social platform, together.

In the last 10 years, the $20bn influencer ecommerce market has become a critical part of the retail industry.  Social commerce is a new $1.2 trillion market opportunity (link) and requires new tools, protocols, and technologies.  

Howl allows creators and brands to run experiments on what products to talk about and how best to talk about them. Paired with data delivered at the speed of social, creator financing for products, and feedback loops delivered in a beautifully designed platform, Howl takes the guesswork out of selling products on social platforms.

Howl’s mission is to reduce barriers for creators and brands to build social commerce businesses.  We are a remote-first company with a diverse team that reflects our vision. Our beta launched in mid 2022 and powers social commerce for creators and brands across beauty, gaming, home, fashion, and consumer electronics for both industry leaders like Best Buy, Samsung, Target and cult favorites like Cariuma, Kosas, and Youth to the People. We are a Series A company backed by investors including HighlandX and NEA. 

For more information, visit www.planethowl.com.

What you'll do

Howl is scaling quickly and looking to hire passionate, results-oriented leaders to build and grow various categories across our Brand Partnerships team including "Mobile" and "Home".

This is a unique opportunity to lead and grow a core business segment at Howl and have a fundamental impact on the success of a rapidly growing startup. In this role, you will build, lead and mentor a team (serve as Player - Coach) to grow a category, while working to operationalize our go to market strategy and growth strategy.   

Brand Partnerships will be the heartbeat of Howl's revenue growth so you are the right fit for this role if you have the hunger to make an outsized impact. You see ambiguity and obstacles as opportunities to build something new. You take full ownership of initiatives and are proactive about capturing new opportunities. You prefer to be a big fish (whether the pond is small or big) and make as big of a splash as possible.

How you'll make an impact

  • Build, manage, and coach a team of Brand Partnership Senior Directors, Directors and/or managers including regular 1:1s, radical candor feedback in the moment, performance reviews, and career planning conversations
  • Design and implement the Brand Partnerships standard processes, tools and playbooks to enable scalable growth of brands and creators
  • Lead and assist team on how to communicate any challenges during client relationship
  • Intake customer opportunities and challenges, structure problem statements and solutions to resolve challenge or capture opportunity while understanding when to escalate or partner cross-functionally
  • Own top-line revenue goals for your category, identifying opportunities for growth and operationalizing them in order to set and hit ambitious goals for platform marketing spend in your category
  • Partner with senior client stakeholders on marketing and executive teams at category-leading brands and retailers such as Best Buy and Sephora
  • Build category expertise in order to understand the category trends, insights, and goals across retailers, brands, publishers, and creators
  • Partner cross-functionally with Howl's product/engineering team to ensure customer’s needs are known and prioritized to drive development of best-in-class solutions 

 What you'll bring

  • Experience in any of the following is preferred: Digital/Performance Marketing Customer Success, high-growth tech startup, e-commerce performance marketing, SaaS
  • Experience managing a high-performance team
  • Strong problem-solving and analytical skills: you use data to draw insights and make decisions
  • Equal parts strategic and operational — willing to roll up your sleeves and dive into account strategy and campaign set-ups when necessary
  • Excellent communication skills to effectively collaborate with clients, including senior stakeholders
  • Thrive in a matrix organization and comfortable working with cross functional teammates at all levels
  • Enthusiasm or interest in the category you will own
  • Bonus: Experience managing and/or growing SaaS contracts or performance marketing accounts 

Howl is a fully remote organization.

Howl is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or veteran status. 

More Information on Howl
Howl operates in the Big Data industry. Howl was founded in 2015. It has 85 total employees. It offers perks and benefits such as Volunteer in local community, Open door policy, OKR operational model, Team based strategic planning, Pair programming and Open office floor plan. To see all 1 open jobs at Howl, click here.
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