Policy Sales Manager - Insurance Agency at All Web Leads

| Austin, TX
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AWL (All Web Leads, Inc.) is one of the most successful customer acquisition marketing companies in the US.  Simply put, we help our customers acquire customers.  Today, we do this for the US insurance industry.  Our amazing team of over 500 talented and successful professionals uses Internet marketing to turn consumer interest in insurance products into policy sales for the world’s largest insurance carriers and more than 30,000 of their agents.   We are Austin-born and our growth from a 2-person startup in 2005 to a highly profitable business has been remarkable.  We are a tight-knit team with a fast paced, energetic, and entrepreneurial company culture that has been ranked a Best Places to Work in Austin for 2017, 2018 and 2019.  We provide competitive pay, outstanding benefits, and a fabulous, fun, collaborative environment that allows our people to be their best.

DNA of a GREAT sales leader:

  • Embraces the values of TRUST, DATA and TECHNOLOGY
  • Comfortable with leading - a take charge personality
  • Wants to win - to hit targets, achieve goals, and believes 99% is failing

How a GREAT sales leader works at AWL:

  • OBSESSED with team performance 
  • UNRELENTING in holding sales people accountable for results, process and attitude, as well as holding one’s self accountable
  • Knows how to build a culture of WINNING
    • MOTIVATES team members to accomplish goals
    • Communicates expectations and targets with CLARITY
    • CELEBRATES team and individual success
    • Creates COMPETITIVE and fun atmosphere
  • DEVELOPS their team - makes the good ones great, and the ok ones good

Demonstrated skill-set of a GREAT sales leader:

  • MASTERY of the sales process - and ability to apply mastery to the AWLIA way
  • DISCIPLE of process driven sales 
  • COACH who has constantly developed individual sales capability 
  • Leverages DATA & ANALYSIS to drive focus and achieve individual and team results

General Responsibilities:

  • Deliver assigned monthly, quarterly and annual business targets for Productivity, Performance and Profitability
  • Team leadership and performance management to deliver targeted policy sales volume
  • Evaluate team performance, coach, and lead the team to develop policy sales best practices that maximize sales performance
  • Leverage metrics to effectively manage productivity, costs, and quality to create sustainable output
  • Work with Policy Sales and AWL leadership to meet strategic goals and execution requirements
  • Work with our Recruiting and Training team to hire and onboard new Policy Sales Agents
  • Ensure team members remain compliant with department and company policy

 Reports to Policy Sales Director.


  • Relentless approach for holding sales teams accountable
  • 2 years + of transactional sales experience with a strong understanding of phone sales success practices
  • Sales leadership experience strongly desired
  • Insurance experience a plus
  • High energy leader who can motivate in a sales environment
  • Proven track record of achieving objectives and leadership capability
  • Ability to manage a work from home sales team by leveraging metrics and technology
  • Superior coaching and mentoring skills
  • Excellent computer skills, organization and data management to support team productivity
  • Strong data analysis skills and comfortable with metrics, Microsoft Excel and pivot tables
  • Strong desire to win in the marketplace and achieve excellent results against challenging goals
  • College degree required
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Technology we use

  • Engineering
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • PHPLanguages
    • SqlLanguages
    • jQueryLibraries
    • ReactLibraries
    • ASP.NETFrameworks
    • MongoDBDatabases
    • MySQLDatabases
    • OracleDatabases
    • PostgreSQLDatabases
    • SQLiteDatabases
    • WordpressCMS
    • SalesforceCRM
    • MailChimpEmail
    • MailgunEmail
    • MandrillEmail
    • Internal Lead GenLead Gen

An Insider's view of All Web Leads

What are some social events your company does?

Social events at AWL are awesome! Every year (before COVID) we have a Holiday party and super great summer out event. They are seriously a blast. The holiday party is my favorite because it gives you an opportunity to get dressed up and spend the evening celebrating the best time of the year and all the success of the company together.


Account Executive III

How do you collaborate with other teams in the company?

In the 9 months I have worked at AWL I have been impressed with how well different departments collaborate together. This has been especially important as we have transitioned to 100% remote work during the COVID-19 pandemic. In-person training sessions for new employees became remote training sessions


Technology Specialist Team Lead

How has your career grown since starting at the company?

I started in the Contact Center part-time and moved into a part-time Sales role quickly. Merit based promotions are the rule at AWL and I was promoted to full-time in Sales, then Sales Team Lead and I am have been the Senior Sales Team Lead for the past two years. Our Sales Team has grown and my career has grown with the team.


Senior Team Lead, Customer Acquisition

What makes someone successful on your team?

A person that will be successful on the team is someone that likes to dig deeper. The solutions aren't always as obvious as they seem. It's essential to ask other members of the team questions. They will usually go above and beyond to help you solve a problem. Also, it doesn't hurt to ask people outside of your team.

Patrick Jean

.Net Software Engineer

What are All Web Leads Perks + Benefits

All Web Leads Benefits Overview

AWL provides competitive pay and amazing benefits.

Friends outside of work
Eat lunch together
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Dental Benefits
Our dental plan covers $0 of expenses.
Health Insurance Benefits
Wellness Programs
Retirement & Stock Options Benefits
Company Equity
Vacation & Time Off Benefits
Paid Holidays
Perks & Discounts
Beer on Tap
Casual Dress
Jeans and T shirts!
Company Outings
We offer employees Free on-site garage parking.
Fitness Subsidies
AWL reimburses employees $250 annually towards health and fitness.

Additional Perks + Benefits

Team and company outings (our parties are amazing). Financial and performance transparency (see firsthand how profitable we are). Experienced leadership (you'll be surrounded by people you can learn from). Competitive salaries (we like to attract and keep the best in Austin). Bonus plans (meet your goals and get rewarded). No-cost or low-cost employee medical plan (we want you to stay healthy). Gym reimbursement (just another way to stay healthy). Employee stock options (we're all in this together)

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