MassMutual
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Hybrid

MarTech Product Owner

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The Opportunity

MarTech Product Owner on the MarTech team.

 

The Team

The Martech team is part of part of the Marketing Analytics & Customer Insights group that aims to drive growth, investment optimization and efficiency through the lens of media campaign analytics, consumer & producer insights and marketing technology enablement.  The Martech team is comprised of subject matter experts in marketing technology across Marketing and Brand and  all four distribution channels.

 

The Impact

In this role, you will be a subject matter expert: conducting market research on latest trends, educating teams and researching new vendors to expand capabilities. You will develop, maintain, and communicate processes and standard practices related to the high-level design, development, and implementation of solutions across portfolio of projects.

The MarTech Product Owner is responsible for developing, building and implementing capabilities to enable digital marketing across multiple platforms, ensuring solutions meet business needs along with architecturally significant functional and nonfunctional requirements.  This role demands a technically focused marketer and problem-solver that has a deep curiosity and passion for driving solutions that combine marketing and sales technology to deliver value.

 

You will be a liaison with partner technology and business teams to define technology roadmaps, will work closely with teammates to develop an ideal marketing technology portfolio that drives business effectiveness and efficiency and will conduct assessments of capabilities and performance, playing a significant role in problem solving through the findings and insights from diagnostics and assessments.  

We are looking for a highly collaborative team player, who is self-motivated and comfortable working in a challenging, fast paced environment. Our business challenges are often complex, so we are looking for individuals who are comfortable wrangling with unstructured, difficult problems and are comfortable thinking outside the box and taking initiative. Those who enjoy tackling complex tasks in a collaborative environment are well-suited to a position on our team.

 

Basic Qualifications

  • 5 + years of experience in Marketing Technology or a related field.

  • Bachelor’s degree or equivalent experience

  • Demonstrated background in marketing technology, automation, and operations. Experience with multiple platforms is a strong plus.

  • Deep understanding of the MarTech and data ecosystem

  • Experience in building, evolving, and integrating marketing technology solutions.

  • Hands-on experience in architecture, design and measurement of marketing, advertising, and data platforms

  • Advanced written and verbal communication and interpersonal skills

  • Knowledge of core digital technologies that underpin best in class customer experiences, with a strong ability to "connect the dots" across technologies

  • Proven track record of delivering scalable, resource intensive, integrated and operational analytical solutions

  • Extensive experience integrating MarTech platforms in order to measure campaign ROI

  • Demonstrated ability to analyze data and develop fact-based recommendations to solve problems, using structured methodologies (customer journey mapping, design thinking, business process design, continuous improvement)

  • Ability to problem-solve and identify process efficiencies and improvements

  • Strong track record of effectively translating business requirements

  • Experience with marketing automation concepts and technologies in email, mobile, social, and web.

 

Preferred Qualifications

  • Deep understanding of our business and viable solutions to meet business needs

  • Adept at delivering key messaging to a variety of constituents using varied methods; Ability to adjust from summary view for leadership to hands-on discussion with practitioners

  • Demonstrated ability to challenge status quo and current technology solutions to improve efficiency and effectiveness

  • Ability to phase delivery of solutions such that they can meet immediate needs, while building towards long-term strategic solutions

  • Understanding of holistic enterprise architecture and interplay of analytical components with enterprise foundational components

  • Assertive, with the confidence to be voice of authority. Demonstrates the ability to do what is best for the business, even when faced with adversity

  • Proven experience with Agile, Lean, rapid, iterative design and development processes

  • Solid understanding of SalesForce Marketing technology solutions (i.e Salesforce Marketing CloudPardot, etc.), Marketing data models, and demonstrated proficiency with technical and functional knowledge of Salesforce Marketing Cloud including AMPscript, Email Studio, Automation Studio, Journey Builder, Content Builder, Audience Builder and other modules in Marketing Cloud

  • Experience with CRM technologies and content management systems (i.e., Sitecore)

  • Strong knowledge and use of APIs, web services.

  • Proficiency in coding and programming applications in HTML, CSS, JavaScript, AMPscript.

  • Experience with email marketing best practices including list segmentation, A/B testing, build, QA, deployment, and reporting

 

What to Expect as Part of MassMutual and the Team

  • Regular meetings with the Martech team as well as our ETX and distribution marketing partners.

  • Focused one-on-one meetings with your manager

  • Access to mentorship opportunities

  • Networking opportunities including access to Asian, Hispanic/Latinx, African American, women, LGBTQ, veteran and disability-focused Business Resource Groups

  • Access to learning content on Degreed and other informational platforms

  • Your ethics and integrity will be valued by a company with a strong and stable ethical business industry leading pay and benefits

 

#LI-SH1

 

MassMutual is an Equal Employment Opportunity employer Minority/Female/Sexual Orientation/Gender Identity/Individual with Disability/Protected Veteran. We welcome all persons to apply. Note: Veterans are welcome to apply, regardless of their discharge status.

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What are MassMutual Perks + Benefits

MassMutual Benefits Overview

At MassMutual, employees have the opportunity to earn a competitive salary and bonus, enroll in an
array of benefits, and participate in programs and services that support healthy lifestyles, assist them
in building financial security for themselves and their families and help them live well-balanced lives.

Culture
Volunteer in local community
Every action supporting a common cause is meaningful, and our employees make a difference in their own communities through our Matching Gift, Matching Time and Volunteer Time Off Programs.
Partners with nonprofits
Every year, MassMutual and the MassMutual Foundation invest more than $20 million focused on advancing economic opportunity. https://www.massmutual.com/about-us/corporate-responsibility/foundation
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Employee resource groups
Employee-led culture committees
Hybrid work model
In-person all-hands meetings
Employees can either attend the in-person all-hands meeting, watch live via Zoom, or watch the recording. All employees are invited to submit questions.
Employee awards
Flexible work schedule
Flexible work arrangements, including telecommuting, are available in many departments across the company.
Remote work program
In addition to two remote days per week, MassMutual offers employees four full remote weeks of their choice per year.
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Highly diverse management team
More than half of our Board of Directors are comprised of women and people of color, making it one of the most diverse groups in the industry.
Mandated unconscious bias training
Diversity manifesto
Diversity employee resource groups
Hiring practices that promote diversity
Diversity recruitment program
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
A health care flexible spending account (FSA) allows employees to save money on a before-tax basis for eligible medical, dental and vision expenses, subject to IRS limits.
Disability insurance
For details on short term and long term disability insurance please visit https://www.massmutual.com/-/media/files/employee_benefits.pdf
Dental insurance
Basic Dental covers preventive and basic restorative care; Major Dental covers all that Basic covers, plus restorations and orthodontia (limits apply).
Vision insurance
Health insurance
To learn more about our Health and Welfare Benefits please visit: https://www.massmutual.com/-/media/files/employee_benefits.pdf
Life insurance
For more information about our Life Insurance Benefits please visit: https://www.massmutual.com/-/media/files/employee_benefits.pdf
Pet insurance
Wellness programs
Team workouts
Mental health benefits
Transgender health care benefits
Wellness days
Abortion travel benefits
Our general medical travel benefit covers abortion-related travel.
Financial & Retirement
401(K)
In addition to our 401(k), MassMutual a cash balance plan that provides an account-based pension benefit based on accruals of pay credits and interest credits.
401(K) matching
Performance bonus
Charitable contribution matching
Every action supporting a common cause is meaningful, and our employees make a difference in their own communities through our Matching Gift and Matching Time Programs.
Pay transparency
Child Care & Parental Leave Benefits
Childcare benefits
Dependent care flexible spending account to allow you to set aside before tax dollars to pay for certain eligible child care expenses.
Generous parental leave
Leave for birth mothers of 18 weeks of fully paid leave. Non-birth mothers, fathers and adoptive parents eight weeks of fully paid parental leave.
Family medical leave
Caregiver leave: Up to two weeks paid leave to care for a loved one. Bereavement Leave: 15 days of paid time off to grieve the loss of a loved one with the employee defining who the loved one is.
Adoption Assistance
Company sponsored family events
MassMutual offers many opportunities for family events, from group volunteer experiences and chances to attend Red Sox games to business resource group-sponsored outings like annual pride parades.
Fertility benefits
Vacation & Time Off Benefits
Generous PTO
Paid holidays: 9 fixed and 1 floating. Vacation: starts at 19 vacation and personal days per calendar year, with increases at 5-year service intervals.
Paid volunteer time
Three days of paid time off is available to employees annually to give back to their communities, by sharing their time and talent with a cause close to their heart.
Paid holidays
Paid sick days
Occasional illness: up to 5 days per calendar year.
Flexible time off
Floating holidays
Bereavement leave benefits
Hardship benefits
320 hours of caregiver leave to take of loved ones when it matters most.
Office Perks
Commuter benefits
Free daily meals
Free snacks and drinks
Some meals provided
Onsite office parking
Recreational clubs
Relocation assistance
Fitness stipend
Home-office stipend for remote employees
MassMutual's wellness wallet is a stipend available to all employees, and can be used for myriad wellness-related purchases, including home-office purchases.
Meditation space
Mother's room
Onsite gym
Professional Development Benefits
Job training & conferences
Tuition reimbursement
Lunch and learns
Promote from within
Mentorship program
Continuing education stipend
Continuing education available during work hours
Online course subscriptions available
Customized development tracks
Paid industry certifications
Personal development training
Virtual coaching services

Additional Perks + Benefits

To learn more about our comprehensive benefits please visit: https://www.massmutual.com/-/media/files/employee_benefits.pdf

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