Market Development Manager, at Avery Dennison (Remote)

| Dallas-Fort Worth, TX | Remote
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Company Description

Avery Dennison Corporation (NYSE: AVY) is a global materials science company specializing in the design and manufacture of a wide variety of labeling and functional materials. The company’s products, which are used in nearly every major industry, include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical, and retail applications; tags, labels and embellishments for apparel; and radio frequency identification (RFID) solutions serving retail apparel and other markets. Headquartered in Glendale, California, the company employs more than 35,000 employees in more than 50 countries. Reported sales in 2021 were $8.4 billion. Learn more at


Built on a legacy of innovation and materials science, Avery Dennison has embarked on a new era of opportunity. This is an opportunity to take the functional and traditional label and enable it with digital technologies that can give every item a unique digital identity and digital life.

This “intelligence applied” technology has the capability to enable a world of connected everything. A world where the 'who, what and where' of every physical, become points of irrefutable fact and absolute visibility. Provenance, authenticity, sourcing, history, real-time location; guaranteed for businesses and consumers throughout the entire supply chain and all the way to the home. At its most simple, a company with a legacy in “making labels” becomes a category-leading technology company making the Internet of Things a positive, transformative, world-wide reality for all of us. The label has always told us something about the product. Now it can tell us everything.

In February 2020, Avery Dennison acquired Smartrac, a leading manufacturer of RFID products. Combined with the Intelligent Labels business, we will leverage our deep industry knowledge and know-how in technology and innovation, R&D, quality and service to drive RFID and technology adoption across multiple industries. And we want you to be part of our journey! 

Job Description

As Market Development Manager (MDM), you will be responsible for driving top line growth and new digital ID opportunities specifically within the food segment industry For this you will utilize our Avery Dennison’s Connected Product Cloud - a platform that can create, manage, and assign unique digital IDs for everyday items. You will work closely with the Product Development, Engineering and business teams to identify and evaluate opportunities that convert into new or incremental sales.

Activities may include, but are not limited to:

  • Identify, assess, develop and manage new programs and new business opportunities for Avery Dennison’s Connected Product Cloud solution leading to successful commercialization, while also leveraging Avery Dennison’s intelligent label product portfolio and wide range of digital Ecosystem Partners 

  • Act as a business innovation lead for customers’ and prospects’ strategic digital identity initiatives such as supply chain transparency and digital consumer engagement, across verticals

  • Incorporate knowledge of the industry to partner with stakeholders to develop market right products, support materials and pricing recommendations across all solutions.

  • Work with prospective customers to identify unmet needs, and present compelling solutions.

  • Collaborate with external partners to vet and qualify programs and build a rolling pipeline.

  • Initiate, determine, and present ROI business case analysis.

  • Stay abreast of industry trends by attending trade shows, events and staying on top of market insights as well as global branding trends.

  • Surface new ideas, product applications and solutions to development teams

  • Drive customer meetings, including the creation of presentation materials, setting up and driving software demos

  • Support the creation of Sales training content and tutorials for the internal and external partners

  • Build a positive relationship with key influencers, foster, and healthy ecosystem partner community

  • Collect and prioritize product and technical feedback with product and engineering teams

  • Explore technologies that could complement our offerings as part of a thought-leadership effort

  • Craft customized go-to-market strategies for regions and individual customers

  • Develop long-term business opportunities.

  • Develop and maintain working relationships with business partners at all levels of the customer’s organizations.

  • Collaborate with other business units to evaluate volume, identify trends, ensure quality.

  • Drive entrepreneurial speed and flexibility with global consistency on the following functions for new digital solutions:

    • Pipeline development and management

    • Creation and presentation of specific solution proposals

    • Solution understanding and education

    • Voice of the customer feedback to innovation

    • New use case creation and vetting

    • Enable accurate and speedy development and deployment


Avery Dennison has a long history of being a market leader. Your history is important to us. It should include the following: 

  • Strong knowledge of digital, enterprise SaaS market, and/or software selling desired

  • Deep knowledge of the retail apparel, food, and/or pharmaceutical medical markets desired

  • Strong entrepreneurial capability to lead and thrive in a cross functional organization

  • Ability to understand customer objectives and translate complexity into solution requirements

  • Demonstrable ability to work both independently and as part of a team.

  • Ability to develop go-to-market and pricing strategy, as well as execute activities and develop customer proposals.

  • 3+ years of experience in business development or sales in software preferred.

  • Detail oriented, project management and communication skills a must.

  • Strong influencing skills and storytelling skills and ability to champion projects both cross functionally and vertically within the organization.

  • Have a solid understanding of finance and ROI analysis.

  • Excellent interpersonal, written communications, and organizational skills.

  • The ability to be able to self-direct and work with minimal supervision.

  • Ability to travel frequently with also the ability to lead impactful virtual selling and marketing events.

  • Bachelor's degree required with a major in Marketing, Business, or a related field preferred. 

Additional Information

We not only embrace change… we drive it. We work hard, push hard, and take brave risks. Our culture is innovative and collaborative - where bold ideas turn into action. We grow strong talent through stretch opportunities only restricted by your interests. We are committed to workplace diversity, both for employees and for the business. We are a force for good, embedded in industries and communities worldwide. We are challenging ourselves and others to reach higher and think bigger to improve the quality of all life. Avery Dennison is a great place to work for everyone. We offer:

  • State of the art facilities 

  • Workplace & work hours flexibility

  • International environment 

  • A growing team with good spirit!

  • Competitive total rewards

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or other protected status. EEOE/M/F/Vet/Disabled. All your information will be kept confidential according to EEO guidelines.

We do not accept unsolicited referrals or resumes from any source other than directly from candidates using their personal email addresses.

More Information on Avery Dennison
Avery Dennison operates in the Logistics industry. The company is located in Glendale, CA. Avery Dennison was founded in 2022. It has 16564 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 106 open jobs at Avery Dennison, click here.
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