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Manager, Online Sales & Self Service Growth at GitLab

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GitLab's DevOps platform empowers 100,000+ organizations to deliver software faster and more efficiently. We are one of the world’s largest all-remote companies with 1,400+ team members and values that guide a culture where people embrace the belief that everyone can contribute.

The Self Service Growth function is part of a team focused on building an easy self-service experience for our customers. The Growth team is accountable for the growth of our online sales KPI’s. The Growth team drives those numbers by experimenting with: programs that drive GTM or product improvements and campaigns to drive self-service customer adoption

Responsibilities
  1. Success for this role is driving self-service growth across GitLab
  2. Identify, define & execute on strategic experiments across the customer experience to test potential go-to-market or product changes.
  3. Responsible for the self-service business from a metrics perspective: nARR and logo count.
  4. May be responsible for hiring and managing additional growth managers.
  5. Partner with product & marketing to optimize our funnel for customer acquisition.
  6. Partner with marketing to deliver web experiences and content to optimize for self-service. Define campaigns, personas and customer cohorts for targeting.
  7. Partner with direct sales to augment our current go-to-market and support a larger self-service channel.
  8. Anticipate problems and propose solutions for self-service related sales operational changes (ex. quota, comp, territory carving, leads).
  9. Liaison to train our sales teams on our most up-to-date self-service solutions. Develop relevant updated content.
  10. Influence enhancement and self-service feature backlog based on customer feedback and product instrumentation. Define customer stories based on your market segment.
Requirements
  1. Talent for identifying and prioritizing work based on key business outcomes
  2. Strong analytical skills and structured thinking. You know how to turn data from disparate sources into a vision for what we should do
  3. Strong presentation and storytelling skills
  4. Comfortable with ambiguity, high visibility, and being the directly responsible individual for the self-service business
  5. Resourcefulness to get things done cross-functionally
  6. Ability to use tools such as Salesforce, Google Analytics, Excel, and BI tools to pull data and manipulate accordingly as needed to drive tactics and projects
  7. Great project management skills. Ability to pull together disparate requirements, get agreement on priorities, communicate clearly and drive timelines
  8. Ability to explain prioritization methodology when competing priorities appear
  9. Operational execution and troubleshooting by identifying issues as they surface; proposing and executing changes to fix root causes
  10. Willingness to learn and use GitLab
Hiring Process

Candidates for this position can expect the hiring process to follow the order below. Please keep in mind that candidates can be declined from the position at any stage of the process.

  • Qualified candidates will be invited to schedule a 30 minute screening call with one of our Global Recruiters
  • Next, candidates will be invited to schedule a first interview with the Hiring Manager
  • Next, candidates will be invited to schedule interviews 30 minute interviews with 2 immediate team members and 3 cross-functional partners
  • Finally, candidates will be invited to schedule interviews with the hiring manager once more

Additional details about our process can be found on our hiring page.

Compensation

To view the full job description and its compensation calculator, view our handbook. The compensation calculator can be found towards the bottom of the page.

Additional details about our process can be found on our hiring page.

For Colorado residents: The base salary range for this role’s listed level is currently $100,800 - $177,100 for Colorado residents only. Grade level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, and alignment with market data. See more information on our benefits and equity. Sales roles are also eligible for incentive pay targeted at up to 100% of the offered base salary. Disclosure as required by the Colorado Equal Pay for Equal Work Act, C.R.S. § 8-5-101 et seq.
Remote-US

Country Hiring Guidelines: GitLab hires new team members in countries around the world. All of our roles are remote, however some roles may carry specific location-based eligibility requirements. Our Talent Acquisition team can help answer any questions about location after starting the recruiting process.  

Privacy Policy: Please review our Recruitment Privacy Policy. Your privacy is important to us.

GitLab is proud to be an equal opportunity workplace and is an affirmative action employer. GitLab’s policies and practices relating to recruitment, employment, career development and advancement, promotion, and retirement are based solely on merit, regardless of race, color, religion, ancestry, sex (including pregnancy, lactation, sexual orientation, gender identity, or gender expression), national origin, age, citizenship, marital status, mental or physical disability, genetic information (including family medical history), discharge status from the military, protected veteran status (which includes disabled veterans, recently separated veterans, active duty wartime or campaign badge veterans, and Armed Forces service medal veterans), or any other basis protected by law. GitLab will not tolerate discrimination or harassment based on any of these characteristics. See also GitLab’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know during the recruiting process.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • GolangLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • AWSLanguages
    • Ruby on RailsFrameworks
    • Vue.jsFrameworks
    • Google CloudFrameworks
    • PostgreSQLDatabases
    • SnowflakeDatabases
    • Google AnalyticsAnalytics
    • TableauAnalytics
    • SnowplowAnalytics
    • KinesisAnalytics
    • FigmaDesign
    • GitLabManagement
    • Chorus.AICRM
    • DocuSignCRM
    • LinkedIn SalesNavigatorCRM
    • SalesforceCRM
    • TroopsCRM
    • ClariCRM
    • GainsightCRM
    • ImpartnerCRM
    • MarketoLead Gen
    • ZoomInfoLead Gen
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What are GitLab Perks + Benefits

Culture
Volunteer in local community
Friends outside of work
Team owned deliverables
Diversity
Documented equal pay policy
Highly diverse management team
Unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Company Outings
Some Meals Provided
Happy Hours
Relocation Assistance
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Cross functional training encouraged
Promote from within
Mentorship program
Continuing Education stipend
Time allotted for learning
Online course subscriptions available

An Insider's view of GitLab

How do you collaborate with other teams in the company?

We typically collaborate with the broader customer success team, sales teams & product teams to ensure that the customer is successful when partnering with us. We heavily rely on slack channels, docs, issues for async collaboration. We also initiate meetings at times when we are looking to resolve certain issues or brainstorm in a short time frame.

Reshmi

Manager, Enterprise Solution Architecture

How does the company support your career growth?

From starting a new role, to being promoted in that role twice now, GitLab has provided me with the resources and support I need to drive my own professional growth. One of the most inspiring things I discovered here is how genuinely team members want to help their colleagues succeed, and all you have to do is put in the work and ask for help.

Chloe

Senior Technical Account Manager

How do you make yourself accessible to the rest of the team?

I created the engineering director shadow program so that anyone at GitLab can shadow me for one week. This allows the shadow to learn the perspective and workload of an engineering director while also enabling them to learn how I make decisions and receive mentoring. It also allows me to get some “reverse mentoring” on my communication.

Wayne

Director, Engineering

What projects are you most excited about?

The most exciting projects I get the opportunity to work on during my day is partnering with large enterprise companies using GitLab to solve their problems and optimize their use of the solution. I greatly enjoy helping them with their DevOps transformation and ensuring that they reap the greatest possible return on their investment in GitLab.

Chenje

Enterprise Technical Account Manager

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