Launchpad Sales Manager

| Dallas-Fort Worth, TX
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Budweiser. Bud Light. Stella Artois. Michelob ULTRA. That's right, over 100 of America's most loved brands, to be exact. But there's so much more to us than our top-notch portfolio of beers, seltzers, and more. We believe our people are our greatest asset, and we're looking for people like you to join our shared dream of bringing people together for a better world. Are you up for the Challenge?

The Launchpad Sales Manager will be the single point of contact for all Launchpad brand commercial plans, execution, and results for the designated geography State(s)/Region. The role will foster the development of new brands from seed to scale.
  • District Manager related duties to include following with wholesalers: weekly tracking vs budget, monthly Wholesaler Performance Reviews, daily/weekly/monthly communication on all Launchpad related initiatives
  • Ensures execution of all chain mandates and programming for Launchpad brands. Additionally, ensure proper inventory and forecasting of brands via routine meetings and communication.
  • Creates strong account relationships to grow sales in existing locations and help open new accounts.
  • Executes (in cooperation with marketing) new product launches (events, in-store activations, media, etc.)
  • Drives awareness and education of Launchpad brands with wholesaler partners and leadership
  • Executes meaningful programs including trainings, work-withs, and incentives to build wholesaler excitement and support to increase sales.
  • Works with field marketing team to ensure effective use and planning of POS, demos, and consumer events
  • Executes successful and impactful planning, review, sales meetings and annual market plans with wholesalers
  • Ensures proper planning to lay out path to achieve volume and distribution goals.


Job Qualifications

  • Bachelor's Degree (emphasis in Business, Sales, Marketing, or related field is desired)
  • 2-4 years beverage industry experience (3 tier beverage industry experience preferred) High level of professionalism and experience working with well-organized sales-oriented companies.
  • Effective Communication, presentation, follow-up, and negotiation skills.
  • Strong Organizational and time management skills needed to manage multiple projects and partners simultaneously.
  • Advanced proficiency in Excel, PowerPoint, and analytical skills to create fact based selling stories.
  • Candidate must demonstrate ambition and ability to work independently to build a brand adapting and adjusting quickly to understand and overcome obstacles


Anheuser-Busch is here for the times that matter. The moments where we celebrate, defy challenges, dream of the brighter future we are building today- and all the moments in between. We are a company that brings people together for richer conversations, sweeter celebrations and stronger communities.

Challenge Accepted! Apply Today!
  • Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts
  • Life Insurance and Disability Income Protection
  • Generous Parental Leave and FMLA policies
  • 401(k) Retirement Savings options with a company matching contribution
  • Chance to work in a fast-paced environment among a company of owners
  • Free Beer!
As the leading global brewer, Anheuser-Busch InBev is committed to finding innovative ways to continually improve. It's this kind of thinking that creates a unique work environment by rewarding talent, celebrating diversity, and encouraging forward thinking. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other characteristic protected by applicable law.
More Information on Anheuser-Busch InBev
Anheuser-Busch InBev operates in the Food industry. The company is located in New York, NY and New York, NY. Anheuser-Busch InBev was founded in 2021. It has 79000 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Dental Benefits, Vision Benefits, Health Insurance Benefits, Life Insurance and 401(K). To see all 56 open jobs at Anheuser-Busch InBev, click here.
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