Business Development Director, Lifestyle

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Who We Are 

Authentic is a brand development, marketing and entertainment company, which owns a portfolio of global media, entertainment and fashion lifestyle brands.  Authentic elevates and builds the long-term value of more than 50 consumer brands and properties by partnering with best-in-class manufacturers, wholesalers and retailers. We are committed to transforming brands by delivering compelling product, content, business and immersive experiences. We create and activate original marketing strategies to drive the success of our brands across all consumer touchpoints, platforms and emerging media. 

Why Authentic

The mission of Authentic is to evolve, transform and reimagine global brands through innovative business models, powerful storytelling, compelling content, and immersive experiences.  Working at Authentic isn't like working at other companies. Let's chat if you're creative and hungry to drive ideas into action. We work with some of the brightest minds in retail, marketing, licensing, legal and more.  Join us in working toward our mission.  #WeareAuthentic

What You’ll Do

As the Business Development Director, Fashion Licensing, you’ll be developing and executing strategies for expanding Authentic’s base of licensing partnerships, increasing the footprint of the company’s brands, and ultimately delivering top-line revenue for the organization.  If you’re a strategic thinker with a creative spirit and are driven to win, we’d like to meet you. We’re proud to offer our BD Executives unlimited commission and are excited to welcome eager sellers to our team.


What you’ll be working on

Generate Qualified Leads

  • Learn and understand Authentic’s brand strategies. 
  • Research the market and identify new Fashion Lifestyle licensing partners that map to your brand portfolio and meet Authentic’s partner qualifications. 
  • Identify target contacts and decision makers inside target companies and establish contact via cold calling, email outreach, and other means, as necessary. 

Build and Manage Sales Pipeline: 

  • Continually drive prospects into leads through high-volume outbound sales activity.
  • Utilize detailed discovery to learn about the prospect’s interests and capabilities. 
  • Partner with Business Development leadership and Brand Marketing to develop pitch decks that clearly align the brand value proposition with the prospect’s interests and capabilities.  

Drive the Licensing Deal to Close:

  • Work in partnership with Brand Management and Business Development Leadership teams to develop business plans and formulate product licensing proposals.  
  • Lead and manage efficient and productive negotiations of deal terms, taking full ownership of the deal process. 
  • Assemble detailed term sheets with concise business terms. Work closely with legal counsel to draft licensing agreements. 

Sales Management:

  • Track sales activity in CRM consistently and accurately. 
  • Manage productive and goal-oriented deal processes. 
  • Prepare accurate sales forecasts per Authentic’s sales reporting process. 
  • Prepare reports and presentations of sales performance as needed. 
  • Responsible for quota attainment in assigned business pillar


Compensation:

Sales Executives are eligible for Authentic's Uncapped Commission Plan. Commission is paid to Business Development Executives as royalty payments are received from the licensees with whom they closed deals – usually quarterly over the duration of the agreement.


Must Haves:

  • 5+ years experience in new business development in licensing for Lifestyle, Beauty, Fashion markets.
  • 5+ years experience in full-cycle sales from lead generation through closing the deal
  • Have knowledge and understanding of licensees and product categories
  • Possess an eager demeanor with a fearless and professional drive to win; substantial cold calling and other forms of outreach are required
  • Success at negotiating licensing contracts, creatively developing new business ideas
  • Able to partner closely with licensees to understand their business needs and  explore opportunities for growth.
  • Understand licensing sales successes and challenges, key retail accounts,  development plans and strategy
  • Understand best practices for Licensees
  • Has a bachelor’s degree
  • Must be willing and able to travel occasionally as the role requires

Primary Location Salary/Draw Range:

$70,000-$125,000



Authentic is an equal-opportunity employer and we value and embrace the diversity and inclusion of all Team Members. We do not discriminate on the basis of gender, gender identity, sexual orientation, race, national origin, disability, age, marital status, protected veteran status, or other legally protected status.

For individuals with disabilities or religious obligations who would like to request an accommodation, please contact [email protected]

To access Authentic' s Privacy Policy, which contains information regarding data collected from job applicants and how we use it, please click here:

https://www.authentic.com/privacy-policy

More Information on Authentic Brands Group
Authentic Brands Group operates in the Design industry. The company is located in New York, NY. Authentic Brands Group was founded in 2010. It has 353 total employees. To see all 24 open jobs at Authentic Brands Group, click here.
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