Job Description

Have you seen an ad and wondered “how did they decide to talk about the product that way?” NielsenIQ BASES Advertising Practice challenges you to use your analytical and consultative skills to help some of the biggest consumer packaged goods companies in the world launch more impactful advertising. You’ll use neurological measurement methods combined with survey data to deliver a comprehensive understanding of consumer reaction to advertising--both conscious and subconscious--and a clear understanding of how to improve.

With best-in-class research and predictive analytical tools, the NielsenIQ BASES Advertising practice team is uniquely positioned to help our clients drive more effective decisionmaking about their brand communications. Clients are clamoring for access to our methods and consulting, and we are rapidly growing to accommodate the demand. We are part of the broader BASES and NielsenIQ teams, which works with clients at all stages of their brand building, from early-stage ideation to optimizing communication and positioning, package design, and predicting and growing in-market sales. This gives us great context for client decisionmaking, as well as access to deep and broad client relationships. At Nielsen, you will work with industry-leading marketers and see your work come to life in stores, on the air, and digitally. 

Our Advertising Practice Client Service team is responsible for helping build and grow our client relationships through exceptional service and delivery of insights. As an Associate Manager on our Client Service team you will:

• Assist senior account owners (at the Manager, Director and VP level) in growing the BASES Advertising Practice business with global consumer packaged goods manufacturers to ensure revenue goals are achieved.

• Collaborate on the development and execution of the account strategy--both for the Advertising Practice, and for BASES overall 

• Build relationships with the existing partners at your clients and work to identify and establish new relationships.

• Design and propose research projects (including project elements, cost and timing) to address client business questions

• Work with Operations and Neuroscientists to initiate projects, extract insights and deliver recommendations that meet the client’s needs

A Little About You

You are comfortable looking for ways to grow relationships with clients and passionate about helping them to be successful. You are able to confidently manage client expectations and ensure client satisfaction by providing feedback, insights and updates in a timely manner. You are analytical and curious and like problem solving. Your project management and communication skills are top notch! You are someone who values working on a diverse team and enjoys providing clients with innovative solutions.

General Skills

• Able to establish and build client relationships and be viewed as a trusted advisor

• Consultative selling capabilities, ability to uncover client needs and frame Nielsen BASES solutions in a compelling light.

• Project management and cross functional team management abilities in order to manage client expectations through the life-cycle of a project

• Strong analytical and oral & written communication skills 

• Strong interpersonal skills, highly motivated, strong orientation toward client relationships.

• Ability to multi-task and prioritize based on client and team feedback.

Background and Technical Skills

• Bachelor's degree required

• ~3-5 years’ experience in market research or consultative selling ideally of complex solutions 

• Strong analytical aptitude, with the ability to distill large quantities of data into a story.

• Advertising or Neuroscience or Research/Consumer Insights background strongly preferred 

• Related industries include: Consumer Packaged Goods, Consulting, Consumer Insights, Consumer Analytics 

• Strong Microsoft Office skills (Excel, PowerPoint, Word).

Additional Information

All your information will be kept confidential according to EEO guidelines.

About NielsenIQ 

NielsenIQ is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. We provide consumer packaged goods manufacturers/fast-moving consumer goods and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow. Our approach marries proprietary NielsenIQ data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. We like to be in the middle of the action. That’s why you can find us at work in over 90 countries, covering more than 90% of the world’s population. For more information, visit www.niq.com.

NielsenIQ is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.