Associate Director, Sales Engineering (Remote) at NielsenIQ

| Houston, TX | Remote
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Job Description

The Associate Director of Sales Engineering is responsible for establishing and furthering NielsenIQ’s strategic technology engagements across a portfolio of the world’s largest name brand manufacturers while selling NIQ’s next-generation Connect platform. They will both lead a team of high performing Sales Engineers and be personally accountable for a sales portfolio of NIQ’s largest global clients. 

The Associate Director of Sales Engineering will partner closely with NIQ’s day-to-day account teams to develop and implement a cohesive strategy and a tailored message representing NIQ’s tech vision to our clients. The Associate Director will engage at all levels of seniority with a particular emphasis on our clients’ senior-most stakeholders. They are responsible for engaging all functional teams within our client organizations, including marketing, sales, insights, analytics, and IT.

We are looking for a dynamic seller who is client-focused and tech-literate with a strong background in data-driven solutions and an in-depth knowledge of the market research and CPG ecosystem. They are a highly motivated and independent worker with a demonstrated track record of leadership, building alignment, and creating and growing revenue. 

Bottom line - we are looking for a strategic thinker and product seller that wants to be a part of a booming industry.


  • Platform expert: Develop Connect Platform expertise, including front-end UX, back-end architecture, end-to-end deployment processes, and associated client benefits; working knowledge of NIQ data assets including scan, panel, and omnichannel data. 

  • Client expert: Develop a strong understanding of each client’s business strategy, ways of working, and unmet needs; foundational understanding 

  • Selling: Work internally and externally in a consultative fashion to land NIQ Connect as a differentiated enabler within each client’s strategic vision; tailor and conduct platform demonstrations that highlight the value of NIQ solutions to solve client business issues

  • People leader: build and reinforce a positive and growth-oriented team culture, invest in the personal development of a team of direct reports 

Other Responsibilities

  • Individually pitch and close sales with new and existing NIQ clients

  • Lead discovery sessions to identify the customer’s key needs and pain points.

  • Work with the prospect in a consultative fashion to develop a digital strategy vision and position the Connect offering as an instrumental part of that vision.

  • Conduct storytelling product demonstrations that highlight the value the solution brings to the client. These demos must include both feature/function capabilities as well as the business insights and impact that will be created for the client.

  • Develop a strong understanding of the client’s business and demonstrate how the platform can assist them to achieve their business objectives. 

  • Consistently deliver individual sales targets every quarter.

  • Guide the expansion of data management and analytics suite across all industry sectors.

  • Develop solid, strategic relationships with key decision makers at targeted accounts.

  • Be part of a core team responding to time-sensitive RFPs and RFIs, preparing and customizing written responses, presentations, and live product demonstrations to lead the technical sale.


  • Bachelor's degree, preferably in Business or STEM (science, technology, engineering, and mathematics) or other analytical field

  • 8+ years of cumulative experience across any of the following:

    • Hands-on program management delivery in external client engagements 

    • CPG / management consulting 

    • SaaS sales & implementation

    • Revenue-driving role within SaaS or CPG

  • Strong understanding of NielsenIQ, IRi, or measurement data and how clients use it

  • Ability to understand and synthesize client needs and value drivers across a wide range of client segments

  • Natural collaborator with the ability to rally internal and external partners to a cause.

  • Strong knowledge of cross disciplinary internal processes, and understanding of client data and systems in a world of big data.

  • Client management skills: facilitation and influencing skills to manage expectations

  • Exceptional communication skills

  • Track record of successfully up-selling high value, complex technology or data services

  • Strong leadership and team building skills

  • Demonstrated record of creating and growing revenue

  • Strong knowledge of marketing research, technology, and general business models

  • Ability to think analytically and leverage available assets to bring sales to a successful conclusion

  • Outgoing, confident individual who is comfortable presenting to senior executives

Job Type: Regular 

Primary Location: USA - Location Flexible 

Travel: Yes, 25% of the Time 

Additional Information

All your information will be kept confidential according to EEO guidelines.

About NielsenIQ 

NielsenIQ is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. We provide consumer packaged goods manufacturers/fast-moving consumer goods and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow. Our approach marries proprietary NielsenIQ data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. We like to be in the middle of the action. That’s why you can find us at work in over 90 countries, covering more than 90% of the world’s population. For more information, visit

NielsenIQ is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.

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