We’re looking for a Sales Director to join our dynamic team and drive the growth of YouGov’s market research and analytics products. In this role, you’ll identify, qualify, and close new business opportunities across multiple industry sectors, helping organizations leverage data and insights to meet their marketing goals. If you’re a self-motivated sales leader who thrives on building relationships and delivering solutions, we want to hear from you!
Here’s a breakdown of what you’ll doConduct in-depth discovery calls and accurately qualify potential prospects
Develop and execute strategic outreach plans to acquire new clients and expand YouGov’s reach
Synthesize data and align potential clients’ needs with YouGov products and services
Use data-driven storytelling to demonstrate the value of YouGov’s offerings in meeting marketing objectives
Understand what marketing data is essential and how it can drive decision-making
Share case studies and examples of how data has influenced marketing decisions
Manage your sales pipeline using Salesforce to track activity, forecast projections, and analyze performance
Navigate complex sales cycles, integrating SaaS solutions, research methodologies, and consumer insights
5+ years of experience in consumer insights or market research sales
Strong knowledge of syndicated and custom consumer research
Proven success in selling subscription services in a SaaS environment
Excellent communication and rapport-building skills
Experience leveraging data and insights to solve marketing challenges
Willingness to travel (when permissible) for sales opportunities and industry trade shows
Bachelor’s degree in Business, Marketing, or a related field (MBA is a plus)
Experience in selling data-driven solutions to both B2C and B2B clients
Familiarity with Salesforce and managing complex sales cycles
Ability to draw on previous sales experience and case studies to drive client success
Curiosity and a passion for understanding consumer behaviors and market trends
For roles based in California, New York, Colorado, Massachusetts, or Washington State, the base salary hiring range for this position is $ $80,000 - 135,000 USD.
Compensation offered will be determined by multiple factors including location, job-related knowledge, skills and experience.Certain roles may be eligible for incentive compensation and additional benefits.
All US based full time employees are eligible for the following benefits:
- Paid vacation, holidays and sick days
- Flexible working arrangement available
- Group medical, dental and vision insurance
- Company-paid life and disability insurance
- Paid parental leave
- 401(k) with company match
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Why join YouGov?
Join our global team to help us achieve our social mission: to make millions of people’s opinions heard for the benefit of our local, national, and international communities.
Understanding diversity of opinion requires diversity of background. Although our global panel of millions of people worldwide powers our research, our biggest asset is our people. If our research is to be truly representative of what the world thinks, we need people from all walks of life to be part of the team to bring their perspective to the work we do.
Life at YouGov
We are driven by a set of shared values. We are fast, fearless, and innovative. We work diligently to get it right. We are guided by accuracy, ethics, and proven methodologies. We respect and trust each other, bringing these values into everything that we do.
We strive to provide YouGovers with best-in-class benefits to support their physical, financial, and emotional wellbeing. We want our employees to have a sense of belonging and uniqueness in a supportive workplace, so they can bring their full selves to work.
Equal Opportunity Employer
As an Equal Opportunity Employer, qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity or expression, and sexual orientation), parental status, national origin, marital status, age, disability, genetic information, HIV status, political affiliation, socioeconomic background, veteran status or any other characteristic protected by law or in line with our responsibilities as a fair and ethic employer. All employment decisions are made based on occupational qualifications, merit, and business need.
Data Privacy
To find out how we collect and use your personal data when you apply for a role at YouGov, please read our privacy notice at https://jobs.yougov.com/privacy
Top Skills
What We Do
YouGov is an international online research data and analytics technology group. Our mission is to offer unparalleled insight into what the world thinks.
With operations in the UK, the Americas, Europe, the Middle East, India and Asia Pacific, we have one of the world's largest research networks.
At the core of our platform is an ever-growing source of connected consumer intelligence that has developed daily over our 20 years of operation. We call it living data. All of our products and services draw upon this detailed understanding of our 26+ million registered panel members in over 55 markets to deliver accurate, actionable consumer insights.
Our innovative solutions help the world’s most recognised brands, media owners and agencies to explore, plan, activate and track better marketing activities:
Explore
Actionable answers from your audience - from syndicated data and in-depth custom research to quick surveys and polls.
Plan
Unlock the most complete view of your audience, with over a million profiling points.
Activate
Supercharge campaigns with precision targeting and unmissable advertising.
Track
Continuously monitor what the world thinks about brands, campaigns and your competition, with daily updates.
As innovators and pioneers of online market research, we have a strong reputation as a trusted source of accurate data and insights. Testament to this, YouGov data is regularly referenced by the global press, and we are the most quoted market research source in the world (Meltwater 2022).








