Sales Activation Manager

• Develop and implement integrated sales strategies across broadcast, digital, and social platforms. Identify new revenue opportunities through audience insights, market trends, and category analysis.
• Develop an educational plan to create Subject Matter Experts in the sales leadership team as well as account executives.
• Create and maintain sales playbooks, product guides, and best practices documentation.
• Align promotional opportunities with sales goals to maximize advertiser value.
• Serve as a Digital Subject Matter Expert on a community/industry level for our clients and non-profit relationships.
• Cultivate and maintain strong relationships.
• Track and report revenue by initiatives; make recommendations for rate and client retention and growth efforts.
• Resolve client concerns.
• Facilitate monthly performance reviews with clients.
• Identify trend and proactively stay abreast of digital medica ecosystems.
• Lead, coach, and develop direct reports and sales staff on new products, platforms, and promotional strategies.
• Work with creative services, programming, and marketing teams to develop compelling cross-platform promotions, sales proposals and performance summaries. Maintain effective working relationships across departments.
• Monitor strategic initiative profitability, execution and optimize for ROI.
• Ensure brand consistency across all promotional touchpoints.
• Maintain regular, predictable attendance and participate in weekly sales and leader meetings.
• Ensure digital goals are integrated into overall sales strategy.
• Complete other duties as assigned.

• 5+ years in media sales, marketing, or promotions, preferably in digital environments.
• Proven success in developing and executing integrated campaigns.
• Strong understanding of digital advertising, OTT, and social media platforms.
• Experience blending linear and non-linear strategies to produce measurable results.
• Skilled communicator with confidence presenting to small and large groups.
• Strong interpersonal skills and ability to build relationships internally and externally.
• Demonstrated leadership, initiative, and goal attainment.
• Highly organized with sound judgment and strategic thinking.
• Bachelor's degree in marketing, Communications, Business, or related field preferred.
• Strong computer skills and familiarity with campaign management tools.
• Experience with Microsoft 365, CRM systems, sales analytics tools, AI and content management platforms.
• Must have reliable transportation, valid driver's license, and a safe driving record.
• Ability to work evenings and weekends for client events.
• While not required, candidates who hold one or more of the following certifications will be considered favorably during the interview process:
  • IAB Certifications: Digital Media Sales (DMSC), Digital Buying & Planning (DBPC), Digital Marketing & Media Foundations (DMFC
  • Google: Skillshop, Google Analytics, Google Ads
  • HubSpot: Inbound Marketing, Content Marketing
  • Meta Blueprint
  • OMCP: Online Marketing Certified Professional
  • OMCA: Online Marketing Certified Associate
  • Digital Marketing Institute (DMI) in partnership with the American Marketing Association (AMA)
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• Physical Requirements:
  • Ability to read, hear, speak clearly, and follow both oral and written directions.
  • Manual dexterity to operate computer and office equipment.
  • Ability to sit/stand for extended periods, bend, stoop, and drive own vehicle.
  • Critical, analytical, and creative thinking skills.

The ideal candidate is a forward-thinking professional with a deep understanding of media sales, digital advertising, and integrated marketing strategies

The company will make reasonable accommodations to facilitate the ability to perform essential job functions.