Regional Sales Manager - Northern (Penang based)

Position Summary

To lead and drive the regional sales strategy for Samsung’s Consumer Electronics division, ensuring consistent achievement of revenue, market share, and profitability targets. The role focuses on building a high-performing sales culture, strengthening dealers and channel partnerships, executing go-to-market strategies, and delivering flawless operational excellence across assigned territories.

Role and Responsibilities

Sales & Business Management

• Achieve regional sales, revenue, and profit targets in line with business objectives.
• Develop and implement regional sales strategies to maximize market share across retail, distributor, and modern trade channels.
• Drive sell-in and sell-out performance through effective demand planning, channel execution, and retail activation.
• Conduct regular business reviews with key accounts, distributors, and partners to ensure alignment on growth strategies.
• Analyze sales performance, market trends, competitor intelligence, and recommend actions to capture opportunities.
• Optimize trade investment and operating expenses to maximize ROI.

Channel & Customer Management

• Strengthen relationships with distributors, retailers, and key accounts to ensure availability, visibility, and sell-through of Samsung products.
• Negotiate and manage trade terms, joint business plans, and promotional activities with partners.
• Ensure effective execution of sales campaigns at the regional and retail levels.

People Leadership & Talent Development

• Hire, lead, coach, and motivate the Branch Head,  Sales Manager, SCM, and Sales Admin to deliver high performance.
• Build sales capability through training, on-the-job coaching, and performance reviews.
• Foster a culture of accountability, agility, and innovation aligned with Samsung’s values.

Cross-Functional Collaboration

• Work closely with Marketing, Supply Chain, Retail Marketing, Business Support, and Management Support to ensure seamless execution of business plans.
• Provide market feedback and insights to support product launches, pricing strategy, and promotional planning.
• Ensure flawless collaboration with the nationwide sales organization to share best practices and drive synergies.

Operational & Compliance Excellence

• Ensure timely reporting of sales forecasts, business reviews, and key account performance.
• Comply with company policies, ethical standards, and regulatory requirements.
• Uphold Samsung’s reputation as a trusted, innovative consumer electronics leader in the market.

#LI-SME #LI-Midsenior

Skills and Qualifications

• Possess a Bachelor’s degree in Business, Marketing, or a related field. MBA preferred.
• Minimum 8–10 years’ experience in sales, with at least 5 years in a managerial role in consumer electronics, FMCG, or related industries.
• Proven track record of achieving sales and profit targets through effective regional and channel management.
• Strong dealer /key account management and negotiation experience.
• Solid understanding of P&L drivers, trade investment, and market dynamics.
• Demonstrated leadership skills with the ability to coach, motivate, and develop teams.
• Analytical, data-driven, and comfortable with digital sales tools and reporting systems.
• Strong communication and interpersonal skills with the ability to influence stakeholders.
• Agile, adaptable, and resilient in a fast-moving, highly competitive environment.
• Passion for innovation, technology, and customer-centricity.

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