Senior Loyalty Program Manager
Our Opportunity:
Chewy is seeking a Senior Program Manager for its “WOW” team, responsible for supporting the ideation, thought framework, execution and ongoing evolution of several of Chewy’s surprise and delight programs. The right person will have an insatiable curiosity about our customers, with the goal of engaging them with the right experiences or gifts at various points in their customer journey in ways that improve engagement, retention, sentiment, share of wallet, etc. This person will partner cross-functionally with Customer Care, Integrated Marketing, Public Relations and other key verticals, to drive maximum, measurable impact to customer behavior and engagement with the Chewy brand. This leader should be able to think critically, be comfortable with data to understanding the impact of the programs we manage, and have a relentless curiosity and drive to iterate, test, tweak, scrap or scale new programs.
What You’ll Do:
- Think into the future and closely follow the customer lifecycle to ensure WOW programs align with critical milestones as part of a comprehensive engagement strategy (i.e. Sympathy arrangements for pet passing)
- Maintain overall service delivery to internal and external customers, inclusive of SLA management, product quality, vendor-side support, and all other controllable inputs. While some elements of this process will be managed by our WOW Operations team, it’s your responsibility to inspect, ask questions, support, and ensure we are controlling for the cost of these programs as part of the ROI.
- Develop and maintain measurement framework to understand the effectiveness of current and new programs to ensure the desired impact is being delivered. If the results are not meeting expectations, have a process in place to fail fast, learn from what didn’t work, and re-test. We are not married to specific product or programs…we are married only to customer happiness. At Chewy, curiosity won’t kill the cat.
- Regularly develop hypotheses and testing frameworks to engage customers to drive specific results, and partner with Operations to executive on new ideas, products and programs to determine where to drive the most value for our customers.
What You’ll Need:
- At least 5 years of experience in a Program Management role
- Strong communication skills, especially written communications, as you’ll be responsible for writing documents with clear program strategies that tell compelling stories with clear value propositions
- Proficiency in defining program requirements that drive intended results, and using data and metrics to determine their effectiveness (in the case of this team, inventing metrics might also come with the territory)
- Strong ability to manage numerous programs and projects simultaneously, managing timelines and resources effectively to hit deadlines and protect customer experience in a cross-functional setting
- To be extremely comfortable ‘living in the grey.’ This is a unique role and a unique department to Chewy – it’s part science, part art. You must be able to build programs in ambiguity without always having black and white direction.
- High levels of creativity – in many ways, you’ll be paving of the way and redefining standards of what it means to surprise and delight customers – creating strategies, gift ideas and special moments should come naturally. You’ll be throwing a lot of spaghetti.
- Some travel may be required
Bonus:
- Experience in customer retention and/or loyalty marketing
- Previous experience in a CX environment, especially eCommerce
Chewy is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members.
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