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Program Manager, Sales Content at GitLab (Remote)

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The GitLab DevOps platform empowers 100,000+ organizations to deliver software faster and more efficiently. We are one of the world’s largest all-remote companies with 1,600+ team members and values that guide a culture where people embrace the belief that everyone can contribute.

Responsibilities
  1. Collaborate with Marketing and other functions to drive prioritized pre-sales and post-sales messaging and content enablement initiatives to drive efficient, predictable, and scalable growth for GitLab (including customer value messaging, sales plays & customer use cases, competitive messaging, buyer personas, and more)
  2. Manage GitLab’s sales asset management & discovery solution with a commitment to continuous improvement and optimization
  3. Partner with Marketing, Sales, Customer Success and Channel teams to align content to different stages of the buyer journey and sales process, and orchestrate plans to address identified and prioritized content gaps
  4. Develop and manage a Sales content and messaging roadmap that provides a transparent view of planned content and timelines
  5. Collaborate with Field Enablement colleagues and field team members to create and maintain documentation of sales playbooks aligned to the entire sales process for various customer segments
  6. Evaluate the effectiveness of prioritized sales messaging and content enablement programs/initiatives by identifying and tracking key metrics and key performance indicators (KPIs) that drive productivity and iterating strategy accordingly
Requirements
  1. Highspot Experience preferred 
  2. Proven ability to develop and/or manage B2B sales content & messaging initiatives in software or technology industry
  3. Experience administering a sales asset management solution (experience with Highspot preferred)
  4. Experience working in a Sales organization and/or in a Sales enablement function
  5. Excellent communication (oral and written) and presentation skills
  6. Outstanding organization skills and planning abilities
  7. Excellent team player and ability to effectively collaborate with and influence others
  8. Strong project management skills and attention to detail needing minimal supervision
  9. Ability to thrive in a fast-paced, high-growth, unpredictable environment
  10. You share our values, and work in accordance with those values
  11. Knowledge of the software development life cycle, DevOps, and/or open source software is preferred
  12. Working knowledge of Google docs; photo and video-editing software is a plus
  13. Ability to use GitLab is a plus
Hiring Process

Applicants for this position can expect the hiring process to follow the order below. Please keep in mind that applicants can be declined from the position at any stage of the process. To learn more about someone who may be conducting the interview, find their job title on our team page.

  • Selected candidates will be invited to schedule a 30 minute screening call with one of our Global Recruiters
  • Next, candidates will be invited to schedule a first interview with the Hiring Manager
  • Next, candidates will be invited to interview with 2-5 team members
  • There may be a final executive interview

Additional details about our process can be found on our hiring page.

Compensation

To view the full job description and its compensation calculator, view our handbook. The compensation calculator can be found towards the bottom of the page.

Additional details about our process can be found on our hiring page.


For Colorado residents: The base salary range for this role’s listed level is currently $77,200 - $135,700 for Colorado residents only. Grade level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, and alignment with market data. See more information on our benefits and equity. Sales roles are also eligible for incentive pay targeted at up to 100% of the offered base salary. Disclosure as required by the Colorado Equal Pay for Equal Work Act, C.R.S. § 8-5-101 et seq.

 
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Country Hiring Guidelines: GitLab hires new team members in countries around the world. All of our roles are remote, however some roles may carry specific location-based eligibility requirements. Our Talent Acquisition team can help answer any questions about location after starting the recruiting process.  

Privacy Policy: Please review our Recruitment Privacy Policy. Your privacy is important to us.

GitLab is proud to be an equal opportunity workplace and is an affirmative action employer. GitLab’s policies and practices relating to recruitment, employment, career development and advancement, promotion, and retirement are based solely on merit, regardless of race, color, religion, ancestry, sex (including pregnancy, lactation, sexual orientation, gender identity, or gender expression), national origin, age, citizenship, marital status, mental or physical disability, genetic information (including family medical history), discharge status from the military, protected veteran status (which includes disabled veterans, recently separated veterans, active duty wartime or campaign badge veterans, and Armed Forces service medal veterans), or any other basis protected by law. GitLab will not tolerate discrimination or harassment based on any of these characteristics. See also GitLab’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know during the recruiting process.

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Candidate Location Eligibility:
Albuquerque, NM
Ann Arbor, MI
Atlanta, GA
Austin, TX
Baltimore, MD
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Other US Location
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Washington DC
Wichita, KS
Wilmington, NC

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • C#Languages
    • GolangLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • AWSLanguages
    • Ruby on RailsFrameworks
    • Vue.jsFrameworks
    • PostgreSQLDatabases
    • SnowflakeDatabases
    • Google AnalyticsAnalytics
    • TableauAnalytics
    • SnowplowAnalytics
    • KinesisAnalytics
    • FigmaDesign
    • GitLabManagement
    • Chorus.AICRM
    • DocuSignCRM
    • LinkedIn SalesNavigatorCRM
    • SalesforceCRM
    • TroopsCRM
    • ClariCRM
    • GainsightCRM
    • ImpartnerCRM
    • MarketoLead Gen
    • ZoomInfoLead Gen
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What are GitLab Perks + Benefits

Culture
Volunteer in local community
Friends outside of work
Intracompany committees
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Company Outings
Some Meals Provided
Happy Hours
Relocation Assistance
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Cross functional training encouraged
Promote from within
Mentorship program
Continuing Education stipend
Time allotted for learning
Online course subscriptions available

An Insider's view of GitLab

How would you describe the company’s work-life balance?

There's real flexibility with asynchronous work at GitLab that I haven't experienced in other companies. I can choose how I want to work and live and where I want to live, so I travel a lot which is awesome, and you can't put a price on that. Overall, I'm more productive and happier!

Stefania

Solutions Architect

How do you collaborate with other teams in the company?

We typically collaborate with the broader customer success team, sales teams & product teams to ensure that the customer is successful when partnering with us. We heavily rely on slack channels, docs, issues for async collaboration. We also initiate meetings at times when we are looking to resolve certain issues or brainstorm in a short time frame.

Reshmi

Senior Manager, Enterprise Solution Architecture

How does the company support your career growth?

From starting a new role, to being promoted in that role twice now, GitLab has provided me with the resources and support I need to drive my own professional growth. One of the most inspiring things I discovered here is how genuinely team members want to help their colleagues succeed, and all you have to do is put in the work and ask for help.

Chloe

Manager, Customer Success Managers

How do you make yourself accessible to the rest of the team?

I created the engineering director shadow program so that anyone at GitLab can shadow me for one week. This allows the shadow to learn the perspective and workload of an engineering director while also enabling them to learn how I make decisions and receive mentoring. It also allows me to get some “reverse mentoring” on my communication.

Wayne

Director, Engineering

What projects are you most excited about?

The most exciting projects I get the opportunity to work on during my day is partnering with large enterprise companies using GitLab to solve their problems and optimize their use of the solution. I greatly enjoy helping them with their DevOps transformation and ensuring that they reap the greatest possible return on their investment in GitLab.

Chenje

Senior Strategic Customer Success Manager

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