Product Marketing Manager (Remote - U.S.) at Interactions
Who is Interactions?
Interactions, LLC is the world’s largest independent AI company. We operate at the intersection of customer experience and AI – two of today’s most innovative and dynamic industries. Since 2004, we’ve helped leading companies like MetLife, Citi, Shutterfly, and LifeLock have millions of successful conversations, resulting in saving operational cost and increasing productivity.
Interactions’ 5-year vision is to accelerate a transition from today’s frustrating and uninspired customer service experiences into amazing conversational engagements! Allowing customers to communicate in their own words and on their channel of choice, to accomplish tasks, all without having to go through an agent. In doing this via our conversational AI engine, our customers benefit from dramatically improved customer experience and increased customer engagement, while also saving significant and demonstrable operational expenses.
As a member of the Corporate team, you will be a part of the backbone of a company that builds and brings to market artificial intelligence technologies, including natural language processing and cognitive computing. You will build best practices that will serve internal (and sometimes external) customers and business partners.
Become a key member of the Interactions Product Marketing team, working closely with the product management, field marketing and sales team for our Intelligent Virtual Assistant products. As a Product Marketing Manager, you will define the who, what, and why of your product, identify and develop a variety of compelling content (written, videos, demos, presentations etc.) to fuel sales, marketing and customer success and effectively convey the value of Interactions offerings.
Our product marketing team is extremely curious and supportive. We like to get things done, fast, and we don’t hesitate to ask tough/uncomfortable questions. We obsess over good storytelling and finding data to support it. We’re always working to improve our message and the way we communicate our differentiators. We dig marketing books, blogs, and podcasts and actively participate in various product marketing events and communities. We’re looking for a Product Marketing Manager who is a "rock star" to not only join us but to elevate the whole product marketing function at Interactions. This position is remote and be be located anywhere in the United States.
GTM Strategy and Launches: Develop and execute a go-to-market strategy for your product(s). Plan and drive the product and feature level launches; manage the cross-functional implementation of the go-to-market plan.
Messaging and Positioning: Develop a vision, messaging, and competitive positioning for your product. Synthesize market intelligence and customer insights to develop a deep understanding of our market and customer segments and craft compelling audience-specific messaging. Serve as a customer expert. Develop a full understanding of buyer persona behavior and profile. Track competitive and market landscape. Use those insights to inform sales materials, campaigns, go-to market, and launch strategies.
Sales Enablement Content: Create presentations, talking points, FAQs, customer case studies, datasheets, and other sales tools. Be the subject matter expert and evangelize your product internally. Educate the sales team with messaging through webinars and “lunch & learns.”
Bachelor’s degree required, MBA/MS preferred. 2+ years of extensive product marketing experience in the B2B technology space. Experience in customer care or the Conversational AI industry preferred.
Outstanding presentation, written, and communication skills with a keen ability to translate complex technical capabilities into creative, intuitive content and programs.
Demonstrated experience and proven track record working in highly technical and B2B focused products and solutions, catering to multiple buyer personas.
Ability to develop and maintain strong working relationships at all levels within the organization.
Ability to work within a fast-paced, autonomous environment. Hands-on experience communicating with sales teams, customers, prospects, analysts, and internal management.
Support Demand Gen and ABM Efforts: Work closely with demand gen and field marketing to identify growth opportunities and product concepts to support our expanding solution set and entry into new markets. Conceive and build programs that drive awareness at the C- and VP-level.
Product Evangelism: Interact with customers, press, and analysts to promote Interactions products. Own and articulate the value of our offering to the market. Educate the target audience through participation in trade shows, product demonstrations, on-stage presentations, and webinars.
Why Work at Interactions?
We've created a culture of people who are dedicated to helping each other and the company succeed. We take time to celebrate wins and recognize accomplishments. Whether it’s a seasonal event or friendly competition, we’re always thinking of new ways to have fun.
Our team's health and well-being is important to us. In addition to a full suite of benefits, we offer 5 weeks of time off with pay, 401k matching, paid parental leave and flexible work schedules. We are all committed to the company’s success by being valued shareowners and are incentivized through individual performance and company results. Come join us!
Interactions is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex (including pregnancy, sexual orientation, and gender identity), national origin, marital status, age, disability or protected veteran status, or any other characteristic protected by law.