Northwestern Mutual
Start-Up Vibes with The Stability of a Fortune 100 Company.
Hybrid

Content & Adoption Strategy Program Manager

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At Northwestern Mutual, we are strong, innovative and growing. We invest in our people. We care and make a positive difference.
Summary:
At Northwestern Mutual, our vision is to deliver financial security to help our clients live their best lives by choice. A key pillar of our vision and success is our strong, vibrant sales force. This role sits within Career Distribution (CD), which is at the forefront of working across the home office and field organization as one team to achieve the sales and growth objectives the company expects, while delivering the experience our distribution needs and deserves.
Reporting to the Senior Director - Content, Adoption & Field Events Strategy, you will play a critical role in the engagement with and success of our field organization. You'll create highly effective content focused on improving financial representative productivity, driving field adoption of product change initiatives and accelerating sales growth.
Accountabilities:

  • Develop and implement clear, accurate and persuasive field-facing content and adoption materials. Leverage consistent channels and proven methods that have impact with target audiences.
  • Design key messages and positioning strategies, (e.g. identify and design right resource and message for right target audience) that resonate with field audiences and drive measurable behavior change. Align messaging to field personas, planning philosophy and relevant to client life stages as appropriate.
  • Support the design and implementation of large, integrated projects and events. Areas of accountability will be assigned, but span across products, planning and Career Distribution (CD).
  • Leverage current and propose innovative new channels (e.g., live/virtual events, print, digital, mobile) for impactful delivery and engagement. Evaluate and manage the methods used to deliver consistent messaging and ensure effective communications are aligned to the Northwestern Mutual brand.
  • Collaborate with key stakeholders (Distribution Performance Teams, Financial Planning and Sales Support teams, product line leadership ,PX), in order to deliver high impact programs and to ensure alignment.
  • Manage the quality creation, delivery and on-going maintenance of effective field-facing resources that directly support key CD and enterprise initiatives.


Bring your best! What this role needs:

  • B.S. /B.A. degree in business, sales, marketing, communications or equivalent.
  • A minimum of 5 years' experience in designing and delivering content and adoption strategies, field sales enablement and engagement plans, and promoting products and/or services to distribution systems and/or end users.
  • Demonstrated ability and proven success in creating project strategies and subsequent delivery of tools and tactics to target audiences.
  • Proven ability to leverage research insights and incorporate into strategies.
  • Demonstrated ability to identify field promotion/marketing opportunities, develop creative solutions and implement initiatives with quality and within scope.
  • Strong leadership and project management skills.
  • Effective ability to identify and cultivate relationships with key stakeholders representing a broad range of functions and levels to advance the objectives of the organization.
  • Knowledgeable on how to best leverage multiple channels of communication and engagement with target audiences.
  • Demonstrated ability to manage budgets to accomplish business objectives.


#IN-POST
#LI-POST
This job is not covered by the existing Collective Bargaining Agreement.
Required Certifications:
Grow your career with a best-in-class company that puts our client's interests at the center of all we do. Get started now!
We are an equal opportunity/affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, disability, age or status as a protected veteran, or any other characteristic protected by law.
If you work or would be working in Colorado or outside of a Corporate location, please click here for information pertaining to compensation and benefits.

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What are Northwestern Mutual Perks + Benefits

Northwestern Mutual Benefits Overview

Whether providing education assistance, competitive health benefits or time off for community service, Northwestern Mutual is committed to supporting employees so they can live their best lives. 

Culture
Volunteer in local community
Partners with nonprofits
OKR operational model
Team based strategic planning
Employee resource groups
Hybrid work model
Flexible work schedule
Diversity
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Mental health benefits
Financial & Retirement
401(K)
Northwestern Mutual offers a pension plan for employees.
Performance bonus
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Adoption Assistance
Fertility benefits
Vacation & Time Off Benefits
Generous PTO
Paid volunteer time
Paid holidays
Paid sick days
Floating holidays
Bereavement leave benefits
Office Perks
Commuter benefits
Company-sponsored outings
Free daily meals
Some meals provided
Company-sponsored happy hours
Mother's room
Onsite gym
Professional Development Benefits
Job training & conferences
Tuition reimbursement
Lunch and learns
Promote from within
Mentorship program
Continuing education stipend
Online course subscriptions available

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