Business Category Lead - Kroger (Remote Eligible) (Cincinnati, OH)

| Cincinnati, OH
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As a BCL on the Kroger business, you will use your analytical skills to develop category strategies and reviews to influence Kroger's vision and go-to-market strategy for your categories, along with your leadership skills as you manage one BCA and lead key category meetings.

You will be the Morning Foods OU lead and own the KOMPASS category review process, partnering with lots of cross-functional partners, to include sales teams, brand teams, Kroger Category Advisors, Insights, and NCM to uncover key omni-channel insights and create a strategy to drive distribution share growth. In addition, you will lead key strategic initiatives for your categories as we work to drive POG optimization and uncover key insights to share with the Category Managers at Kroger with the goal of being the go-to partner for Kroger.

This is a role where you will significantly develop your analytical skills in a unique way as you learn 84.51 data, which is one of the organization's most robust customer data sources, and work towards enhancing your story telling skills as you leverage the vast amounts of data fields available from Kroger's Shopper Card Data. In addition, you'll develop your customer selling skills as this position allows for customer-facing presentations, along with leadership skills as you manage one direct-report BCA.

Strong candidates will demonstrate strong analytical skills, story-telling abilities, the ability to be proactive in digging into the data to develop a story or pull-out key insights, and the ability to influence internally to drive results.

The candidate selected for this role will have the opportunity to partner with a Tier 1 Retailer in a customer facing capacity as they present to the Category Managers while also helping lead the acceleration of the new omni-channel category management vision for General Mills.
  • Omni-Channel CM Vision: Be the omni-channel category insights leader and win at shelf by integrating the digital shelf, evolving omni-insights & foresights, and optimizing capabilities to drive the right assortment and right space and overall category growth at our customers

Key Accountabilities

  • Develop holistic, omni-channel category strategies by leveraging the tools, insights, and analytics from internal, industry, and retailer-specific sources.
  • Build an influential selling story by gathering and analyzing category, consumer behavior (purchase behavior, demographics, trends, competition), market, and customer information from multiple internal and external data sources (e.g., 84.51, IRI, Numerator, shopper insights, sales data).
  • Cultivate actionable insights and strategic category initiative recommendations to drive category growth, distribution, merchandising, and shelving

  • Take personal accountability and ownership for distribution results, deeply understand the consumer, and prioritize what's important

  • Interface with the customer on a regular basis to deliver consumer and category insights.
  • Participate in special strategic category projects intended to evolve or advance General Mills category management influence.
  • Manage one direct-report BCA as they support you within your category responsibilities and you support them with their development

  • Model Engaging Leader behaviors to foster an inclusive environment, build a culture of accountability, and develop and mentor your BCA to meet their full potential.

Minimum Qualifications
  • Bachelor's degree
  • At least 2 years total experience with sales, marketing, category management, shopper/ consumer insights, customer-facing account management, analytics, and/or trade funding.
  • Strong analytical skills and experience aggregating internal and external data (e.g., Nielsen/IRI, sales data) to build an influential selling story
  • Experience in the Consumer-Packaged Goods (CPG) industry
  • Advanced proficiency in Microsoft applications (Excel & PowerPoint)

Preferred Qualifications
  • Prior experience working with Kroger and/or prior category management experience
  • Corporate or field sales experience working with cross-functional partners
  • Re-location to Cincinnati, OH
More Information on General Mills
General Mills operates in the Food industry. The company is located in Minneapolis, MN. General Mills was founded in 1928. It has 21000 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 55 open jobs at General Mills, click here.
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