The Role: VP, Product Growth

Grove is a high-growth e-commerce brand, shipping hundreds of thousands of orders to happy customers each month. We're looking for an experienced, highly analytical, VP of Growth Product Management with consumer and e-commerce experience who is excited to reinvent Grove’s Direct-to-Consumer (DTC) new customer experience to welcome the next 10 million customers.

Reporting directly to the Head of Product, you will be responsible for Visitor and New Customer Experience. You will partner with Marketing to drive our growth strategy and own the innovation plan for the Grove.co customer experience. You’ll manage a team of 3-4 product managers to achieve product-channel fit in new advertising channels and build new growth loops for Grove beyond our subscription business model. You will identify big ideas that drive material improvements to conversion. Over the long term, you will help achieve a step-change in organic growth by building digital assets that drive Search Engine Optimization (SEO), Referral, and Direct acquisition.

THE OPPORTUNITY & IMPACT YOU WILL MAKE:

• Drive Grove’s growth product strategy towards impactful and sustainable business results
• Create a process and framework that forces crisp trade-offs and leads to focus, empowerment, and results, grounded in thoughtful prioritization. 
• Leverage data to inform decisions and measure what matters. 
• Exhibit high judgment in your decision-making across a variety of initiatives; some long-lead and platform-oriented, others which are fast-iteration, experiment-driven, and growth-oriented. 
• Accelerate our rate of experimentation by creating strong practices around measurement and analysis.
• Develop and communicate annual and multi-year product strategy that improves the P&L and business model
• Develop and grow a team of 3 talented product managers and scale the growth product team over the coming years. Partner with the CTO, Head of Product, SVP of Growth Marketing, VP of Engineering, and other stakeholders to define what’s possible and ensure we are investing our resources as effectively as possible.
• Encourage the right blend of data and customer insight that leads to measurable outcomes. As part of the Senior Leadership Team (reporting to the Head of Product), you will participate in the development of Grove’s strategy and corporate planning.
• Augment our capabilities with agencies, consultants, and contractors when necessary.

SKILLS & EXPERIENCE:

• You have 10+ years of relevant work experience with at least 5 years of experience in Product Management. 
• You have led growth product in a consumer business delivering 30%+ customer annual growth. 
• You have experience in a VC-backed or newly public growth company.
• You are capable of communicating effectively (written and verbal) with individual contributors up through executive staff and Board.
• You think about the customer first and have experience achieving business objectives by solving customer pain points.
• You have worked in a company with a significant performance marketing budget ($5M+). You have direct experience with our top channels: Facebook/Paid Social, Google/SEM, TV, SEO, and Email Marketing.
• You understand the business drivers that determine success within DTC eCommerce. 
• You are not afraid to approach things differently.
• You address principles first and do not rely on what the competition is doing but can consider other ideas when it’s the right thing to do.
• You have strong analytical skills. You can dig into the numbers and verify analysis when needed.
• You make hard, informed decisions when called upon quickly, clearly, and concisely
• You love speaking with customers and encourage everyone to do the same.
• You can inspire both product managers and engineers, and get them excited about their impact. You can similarly share the vision with other executives and advocate for the product team.

BENEFITS:

• Core Benefits: Stock options, Medical, Dental, Vision, Pre-tax and Roth 401k options, Short term and Long Term Disability and Life Insurance, Employer contribution toward Health Savings Account (HSA)
• Perks: Employee Assistance Program (EAP), Perkspot discount platform, Quarterly peer recognition awards, Class Pass discount, Free VIP Membership + 25% off every Grove order
• Work/Life: WFH stipend + internet reimbursement, Flexible Paid Time Off, 16 weeks Paid Parental Leave + discounts on fertility services

What makes us different:

We are a B Corp - a group of about 2500 companies (like Patagonia and Ben & Jerry's) that prioritize social & environmental impact as well as profits. We can only do well if our community, environment, employees, and customers do well too. Our customers are real families across the United States. We’ve helped hundreds of thousands of families make better decisions and use more sustainable products.

We are remaking the future of consumer goods and want you to join us!

Let’s do this

We're building a diverse and inclusive work environment where we learn from each other. We welcome people of diverse backgrounds, experiences, abilities and perspectives. We are an equal opportunity employer and a fun place to work. Come join the community at Grove. It's a heck of a lot of fun, and we'd love to tell you more about it.

If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to [email protected].

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.