Sr. Product Manager, Lateral at SeaSpine (San Diego, CA)

| San Diego, CA
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The Senior Product Manager is responsible for managing the marketing of spinal implant products. This position is accountable for establishing long-term product strategies, developing and executing corresponding annual marketing plans, planning, coordinating, and executing the launch of new products, and achieving business performance targets. Responsibilities typically include multiple product systems within a specific spinal implant franchise.


The following are the essential functions of this position. This position may be responsible for performing additional duties and tasks as needed and assigned.

  • Create strategic business plans that include market analysis, portfolio roadmap, product positioning, product lifecycle planning, financial and sales projections and commercialization strategies.
  • Manage upstream product development marketing activities such as surgeon design team management, product definition, pre-clinical and clinical evaluation/validation, budgeting, forecasting, and inventory planning.
  • Collaborate with all departments to drive new products from development to launch.
  • Manage day-to-day activities of multiple product lines.
  • Analyze technical, financial, schedule, and sales information.
  • Provide product technical, clinical, and selling support to the sales force and participate in key sales activities.
  • Manage product launches and downstream product management. Activities include developing sales support collateral, customer and distributor targeting/prioritization, communicating to the sales team, leading marketing campaigns, and educating surgeons and sales representatives.
  • Build strong partnerships with sales management, sales reps, supply chain, operations, product development, quality, regulatory, etc. to ensure alignment on priorities and achievement of objectives.
  • Identify continuous process improvement opportunities to maximize efficiencies and effectiveness.
  • Global activities not to exceed 15% of job function.


The requirements listed below are representative of the education, knowledge, skill and/or ability required for this position.


  • Bachelor's degree in marketing, engineering or related discipline.

Experience, Skills, Knowledge and/or Abilities:

  • Minimum of 5 years of related product marketing experience in medical devices; operating room experience is preferred.
  • Experience effectively leading or mentoring marketing colleagues.
  • Experience working with KOL's and distribution to identify product requirements.
  • Proven experience in creating and implementing comprehensive marketing plans with multiple stakeholders.
  • Track record of managing successful product launches with compelling product positioning and messaging.
  • Performed quantitative analysis to guide strategy and decision-making.
  • Effective in customer-facing situations (e.g. design meetings, labs, tradeshows, sales calls, customer education).

  • Ability to effectively communicate with a wide range of internal and external customers (e.g., surgeons, executives, sales reps, vendors, etc.). Strong oral and written communication skills are essential for this position.

  • Ability to solve a variety of problems and with limited information in a timely manner.
  • Ability to interpret instructions furnished in written, oral, diagram, or schedule form.
  • Proficient with word processing (Word), spreadsheets (Excel), presentation software (Power Point), flow charting, and graphs. Competency in navigating the Internet.
  • Ability to travel 30% of time.


The education, knowledge, skills and/or abilities listed below are preferred qualifications in addition to the minimum qualifications stated above.


  • MBA or equivalent

Additional Experience, Skills, Knowledge and/or Abilities:

  • Spine experience strongly preferred

  • Medical device sales experience
  • Experience working with a best in class repeatable marketing methodology is a plus
  • Oracle experience


Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
More Information on SeaSpine
SeaSpine operates in the Biotech industry. The company is located in Carlsbad, CA, Irvine, CA and Wayne, PA. SeaSpine was founded in 2022. It has 410 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 17 open jobs at SeaSpine, click here.
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