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Sr. Product Manager, Audience Segmentation

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Job Summary:DMED Ad Platforms is responsible for delivering global advertising technology solutions for Disney’s Linear and Addressable channels, brands and streaming services. With unmatched scale, premium content and innovative capabilities, DMED Ad Platforms is a market leader in advertising. We build and maintain proprietary technology, ranging from ad serving and ad delivery, campaign management, reporting as well as all the integrations internal and external that come with evolving and maintaining a best-in-class video advertising business.
As a Senior Product Manager within the Ad Platform technology team at DMED, you will be a part of the team redefining TV advertising. You will be responsible for product vision, strategy and execution to establish the future of The Walt Disney Company’s Audience Targeting and Segmentation needs across Disney’s streaming video OTT, Mobile and Web applications. The right person for this role can identify business value, solve complex technical problems, concisely articulate solutions to technical and non-technical stakeholders and ultimately drive results. If you are someone that can has deep experience in data & audience segmentation product management and brings a passion for building the future of advertising technology, at a fast pace, this is a great role for you.
Responsibilities:

  • Execute on product strategy and plan for core areas of identity, audience segmentation, targeting and data management for advertising use cases across OTT, Mobile and Web applications.
  • Responsible for product prioritization, including value identification, cost savings and progress against the broader business strategy, within your specific area
  • Maintain expected standards across the team for product specifications, backlog health, and consumable user stories for engineering partners
  • Product owner for a Scrum team by participating agile ceremonies, responsible for prioritization, backlog refinement, and feature definition
  • Hold a deep compassion for our users, and creatively tackle problems with a viewer-first mentality
  • Support evaluation and recommend investments to maximize the financial results of the product portfolio
  • Enumerate and identify clear business critical metrics for setting annualized objectives and partnering with GTM and financial planning to meet them
  • Partner with the Platform Operations team to optimize the ongoing health and financial viability of our product line
  • Partner with Engineering organization to execute against the product roadmap, delivering on the needs of the business


Basic Qualifications:

  • Bachelor’s Degree in a technical field, or equivalent experience.
  • 5+ years of product management experience, highly preferred from established technology or digital media company
  • Strong knowledge for audience segmentation, targeting, identity and clean room technology, specifically for advertising use cases.
  • Understanding of how sales organizations operate and function in media organizations
  • Proven experience and success in a product role with the ability to demonstrate a record of success
  • Ability to interact with a diverse set of tech and non-tech partners
  • Ability to influence, collaborate, and deliver solutions in a sophisticated, always-changing environment
  • Excellent communication skills


Additional Information:ADPLATFORMS

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An Insider's view of The Walt Disney Company

How does the company support your career growth?

Over my 13 years with the company, I’ve had passionate leaders and colleagues with diverse backgrounds who have taught me and given me opportunities to expand into areas I never thought possible. You have the freedom to take career risks and apply your previous experience in ways you may not anticipate.

Chase

Product Management Director

What is your vision for the company?

Disney has always been at the heart of the evolution of the media industry, and technology is an essential part of that. The way that we tell and consume stories in the future is going to be completely different than it is today, and The Walt Disney Company is uniquely positioned to shape and create that future.

Jamie

SVP/Chief Technology Officer, The Walt Disney Studios

What are The Walt Disney Company Perks + Benefits

The Walt Disney Company Benefits Overview

Because our employees and cast members are at the heart of everything we do, Disney offers a competitive total rewards package that includes pay, health and savings benefits, time-off programs, educational opportunities and more. Together, these rewards make up a comprehensive package that help you live your best life, grow personally and professionally and take advantage of the special extras that only Disney can provide.

Eligibility for certain reward programs will vary based on your job status, work location and/or the terms of any applicable collective bargaining agreement.

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