Senior Product Manager – Personalization

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Upwork ($UPWK) is the world’s work marketplace. We help connect companies large and small with top independent talent from around the world. Simply put, our mission is to create economic opportunities so people have better lives.

Every year, more than $2 billion of work is done through Upwork by skilled independent professionals who want the freedom of working anytime, anywhere.

Upwork is looking for an experienced Senior Product Manager to lead our Personalization initiative. You should love data! Building data capabilities that help tell a rich story about our users should excite you! As a part of this role, you will be responsible for defining the User data strategy including how to collect, store, govern and distribute User Data to build a 360˚ view of the customer. Additionally, you should also be excited to use this data to build personalized experiences and recommendations that help get users ahead in their journey. Personalization is one of the critical growth strategies at Upwork and you will have the opportunity to influence and frame this vision.

Your Responsibilities:

  • Own the product lifecycle, from discovery and definition to execution, launch & iteration

  • Work with cross-functional Design, product, and Engineering leaders to develop the roadmap, balancing long-term infrastructure investments against near-term KPIs and targets.

  • Work with data science to define requirements for the next stage of personalization

  • Define detailed use cases, product requirements, and technical specs needed to support roadmap initiatives.

  • Comfortable with large volumes of data, databases, and event structures. Ability to self-serve across different data and reporting platforms.

  • Maintain standards for a data-driven approach to making decisions and gain user insight using rigorous A/B tests, qualitative user studies, and quantitative market research.

  • Identify broader issues and potential solutions, using technical, company, and industry knowledge.

  • Identify and onboard the right 3rd party solutions, maintain vendor relationships, influence vendor roadmaps.

What it takes to catch our eye:

  • Proven experience in product management

  • Proven industry knowledge and technical proficiency in digital experience platforms, and how these platforms influence important metrics and business outcomes

  • Experience with Customer Data Platforms, User Onboarding, Personalization

  • Experience working with data science.

  • Self-motivated; independent, organized, and proactive; highly responsive, flexible, and adaptable.

  • Strong communication skills; able to effectively influence a wide range of collaborators all across the organization.

Come change how the world works.

At Upwork, you’ll shape talent solutions for how the world works today. We are a remote-first organization working together to create exciting remote work opportunities for a global community of professionals.  While we have physical offices in San Francisco and Chicago, currently we also support hiring of corporate full-time employees in 15 states in the United States. Please speak with a member of our recruitment team to determine whether you are located in a state in which we are hiring corporate full-time employees. 

Our vibrant culture is built on shared values and our mission to create economic opportunities so that people have better lives. We foster amazing teams, put our community first, and have a bias toward action. We encourage everyone to bring their whole selves to work and grow together through development opportunities, mentorship, and employee resource groups. Oh yeah, we’ve also got amazing benefits.

Check out our Life at Upwork page to learn more about the employee experience.   

Upwork is proudly committed to recruiting and retaining a diverse and inclusive workforce. As an Equal Opportunity Employer, we never discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical condition), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.


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More Information on Upwork
Upwork operates in the Cloud industry. The company is located in Chicago, IL and San Francisco, CA. Upwork was founded in 2004. It offers perks and benefits such as Volunteer in local community, Partners with nonprofits, Friends outside of work, Eat lunch together, Intracompany committees and Open door policy. To see all 42 open jobs at Upwork, click here.
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Candidate Location Eligibility:
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