To Power Smart Mobility for Every Driver and Vehicle, Everywhere

For decades, parking was a hassle. Then in 2008, ParkMobile launched with a simple goal: make parking easier. Today, our team is committed to creating tech-based solutions that power smart mobility and make parking hassles of the past obsolete. We do this by creating innovative solutions that connect parking and mobility ecosystems, eliminating friction while maximizing convenience and efficiency. At ParkMobile we offer agile frameworks and incentives for innovators and problem solvers, all at the perfect spot for work and play at the heart of midtown Atlanta.

We’re experiencing exciting growth. We’re looking for more people to join our team and help shape a product used by more than 30 million people.

Overview of the Role

ParkMobile is growing and we’re expanding our Product team to include a Sr. Product Analyst. As a Sr. Product Analyst you will identify and analyze the customer journey for the ParkMobile web and mobile experiences and be responsible for maximizing their efficiency. You will deeply understand our consumers: who they are, what they need, and how to improve ParkMobile products & experiences to meet those needs. 

You will work closely with Design, Product Management, Marketing, and Engineering teams to measure and optimize our customer journeys and conversion paths across customer segments, increase the quality of our consumer data, and drive consumer engagement and satisfaction. 

In this role, you will: 

• Develop a deep understanding of ParkMobile’s consumer needs, motivators, and pain points
• Manage implementations and configurations across the product analytics and experimentation tool set
• Develop a holistic analytics approach for our entire consumer experience and journeys, and provide top level performance reporting on a periodic basis
• Partner with the product team to develop KPIs for our consumer experience, monitor performance against those KPIs, build and provide regular performance reports 
• Conduct exploratory data analysis to address unexpected KPI changes, evaluate hypotheses or anticipate business outcomes and unintended consequences of product changes 
• Partner with Marketing to identify and execute opportunities to drive top-of-funnel conversion into the consumer apps across our various consumer segments
• Identify opportunities across various consumer segments and journeys to increase adoption, conversion, engagement, and retention, and partner with the product team to prioritize those opportunities
• Contribute to business cases for new features & capabilities using data and analysis
• Partner across teams to define, prioritize and test hypotheses using both qualitative and quantitative methods
• Coordinate with Product and Engineering to design and launch ongoing experiments, and use findings to build recommendations in an Agile environment
• Partner with the product design team to develop designs and interaction flows that meet usability and accessibility standards and best practices, and are optimized to meet business and consumer objectives
• Evaluate our current product analytics platform and implementation and make recommendations to improve the quality of our data and insights
• Identify new technologies and pilot as needed
• Design, execute, and analyze consumer surveys to inform product direction

What we’re looking for: 

• Undergraduate degree in Design, CS, Analytics, or similar field
• 5+ years experience in quantitative product analytics with a focus on SaaS or ecommerce 
• Proficient with: 
  • Quantitative and qualitative data analysis 
  • Product Analytics (MixPanel a must) 
  • Data visualization tools (eg. Looker, Tableau) 
  • A/B testing (eg. Optimizely, Google Optimize, CrazyEgg, LaunchDarkly) 
  • Quantitative user feedback (eg. SurveyMonkey, Qualtrics, Hotjar, CrazyEgg) 
  • User Experience design, visual design, usability, and accessibility standards, best practices, and tools 
• Familiar with HTML, CSS, JS 
• Understanding of B2B2C ecommerce journeys, conversion funnels, and optimization strategies
• Strong business acumen, with the ability to turn data into meaningful business and product insights 
• Experience working with Product and Engineering teams within an Agile environment 
• Proven track record of quickly delivering measurable results and taking meaningful action based on those results within a fast-paced environment
• Entrepreneurial spirit with a focus on continuous improvement and the courage to scrap, redefine, and start over (including launching, measuring, learning, improving and repeating)
• Proven ability to communicate and collaborate effectively across departments at all levels of the organization 
• Excellent written skills to tell the right story at the right moment of the customer journey
• Experience in product led growth or growth experimentation is a plus

We know there’s no such thing as a “perfect" candidate. We’re all a work in progress and are growing new skills and capabilities all the time. ParkMobile welcomes those who are passionate about learning and evolving. If this looks like a role where you could do work that excites you, we hope you’ll apply.

What you’ll enjoy about joining our Team

We believe in work/life balance. Seriously. Our team members' well-being is just as important to us as their work. We are humans first, employees second. We offer a ton of competitive perks, including:

• Unlimited PTO 
• Medical, dental and vision coverage
• 401K Matching
• Casual Dress
• Paid Parental Leave
• Flexible Work Environment
• Learning and Development Opportunities
• Company Social Events - happy hours, outings, and more
• Pet Insurance 
• Company Community Service Events

About ParkMobile 

At ParkMobile, we aim to build an inclusive culture where differences are used to inform better creative, strategic, and business decisions. We actively seek diversity of backgrounds, education, beliefs, and ways of thinking. We look to create a culture where everyone can belong because we believe that people do their best work when they can show up every day as their authentic selves. ParkMobile is an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.