Product Marketing Analyst II
Market Intelligence
• Manage/report competitive information
• Recommend & participate in research
• Create product, pricing, market share, etc...analysis as needed
Product Launch Support
• Facilitate marketing/engineering launch meetings
• Maintain and improve product launch plan document
• Obtain photoshoot/tradeshow products
• Collect feature/benefit data
• Proof literature/web pages for launch
• Obtain ODM line drawings for launch/enhancements
• Product and roadmap support for partners (ASKO, etc...)
CAD/Geometry Files (Yepsketch, 20/20)
• Manage files between engineering and supplier
• Upload files to Sitecore
Price Lists (Domestic/International)
• Manage/create price lists
• Improve price list process
Promotions
- Lead execution of Corporate/Sales/Service promotional programs
Marketing/Corporate Team Support
Provide product expertise for projects such as:
• Sitecore content support
• Accessories project
• Interior images project
• Website improvements
• Product launch process improvements
• Corporate cross-functional teams (international, etc...
Current Product Support
Product expert for field and current production product questions.
- Actively participate on small NPD Core Teams
- Provide VOC to provide direction/guidance for product/feature development