Product Manager, Social IQ (Atlanta, GA)

| Atlanta, GA
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Job Summary

Cox Media Group is looking for a Product Manager, Social IQ to join our team!

Reporting to the Director of Product Management, the Product Manager - Social is responsible for managing the Social IQ Product lines for Cox Media Group, which consists of Facebook, Instagram, LinkedIn and future social opportunities.

WHAT YOU WILL DO:
  • Responsible for ensuring that Social IQ digital revenue is sustained and grows into the future.
  • Responsible for increasing the profitability of these products, as well as developing new products based on market requirements.
  • Key member of the CMGdigital team at Cox Media Group, which supports the digital revenue efforts of all CMG properties, which include TV & Radio.
  • Possess a deep understanding of specifics to Display, Retargeting, Mobile, Social and Native as well as emerging technology and trends.
  • Act as the key product champion internally and will have the ability to shepherd ideas from conception to implementation.
  • Focus on internal and external marketing of CMG's Social IQ Products, as well as charged with increasing both revenue and profitability of CMG's Social IQ Product line.
  • Partner closely with the Operations and Analytics teams, as well as the Cox Media Group Technology and Finance teams.
  • Solicit feedback and quickly build consensus around decisions affecting the Social IQ product line
  • Analyze and report product adoption to drive subsequent Social IQ Product strategies
  • Will work closely with marketing resources to develop collateral material to evangelize the Social IQ Product line offerings to the digital sales teams across CMG markets

JOB DUTIES:

40% Act as coach, advocate and champion for the Social IQ product line. Evaluating

strategies to maximize bottom line revenue and build efficiencies with Social IQ vendors and internal resources.

20% Regularly and systematically collect feedback from the markets on Social IQ product performance. Regularly review and re-evaluate competitive landscape comparing features, pricing, design and overall competitiveness; monitor share trends (competitors vs. CMG). Drive the Social IQ Product roadmap with market demand, monetization and ROI in mind.

40% Develop, validate and maintain value proposition for products with markets. Provide Social IQ product marketing collateral and training materials. Educate local sales teams on products in collaboration with in-field resources (Digital Specialist, Digital Campaign Manager). Provide ongoing support of market-level product training to achieve market-set targets. Update materials and collateral as needed to accurately reflect the changed or updated features and benefits of the product line.

What we look for

WHAT YOU WILL BRING:
  • Bachelor's degree in business, marketing, computer sciences or related field
  • At least 5 years' experience in the Digital Advertising space
  • Demonstrated experience and knowledge with the overarching display landscape and digital advertising overall, including Display, Retargeting, Mobile, Social and Native.
  • Demonstrated experience and familiarity with the display vendors.
  • Familiarity with Small and Medium Size businesses / local digital advertising trends
  • Solid business acumen with exceptional knowledge of marketing, sales, and development processes
  • Strong project management, problem-solving, and analytical thinking skills
  • Knowledge of various technology development processes / methodologies required; knowledge of Agile development desired
  • Demonstrated history of technology-based innovation and problem solving; high use of mobile and social media required
  • Ability to articulate stakeholder needs and define / drive product requirements documentation throughout the development life cycle
  • Ability to develop strong, working relationships across all CMG levels and deliver solid results
  • Excellent verbal and written communication skills; ability to communicate clearly and effectively to all levels of the organization
  • Strong interpersonal skills
  • Demonstrated bias for customer service
  • Ability to manage conflict, negotiations and stakeholder expectations
  • Ability to work in a results-oriented, rapidly changing, dynamic and fast-paced environment that requires collaboration across multiple stakeholders and constituents
  • Strong computer skills, especially Microsoft Office
  • 25% travel expected during steady-state

WHAT WE OFFER YOU: WHY YOU SHOULD WORK AT CMG:

CMG is an industry-leading media company with dominant brands, award-winning content, and exceptional people - and you could be one of them! We are a start-up built on a 100-year history of blazing trails in the world of media. Over that time, our skilled journalists and storytellers have covered war and peace, tragedies and celebrations, small moments, and global movements. We are relying on our longstanding experience and entrepreneurial mentality to build a media company that is modern, agile, and uniquely positioned for the future.

We provide valuable local content to viewers in the communities we serve through our 33 high-quality, market-leading television stations in 20 markets, 53 top-performing radio stations delivering all genres of content in 11 markets, and numerous streaming and digital platforms. Our portfolio includes primary affiliates of ABC, CBS, FOX, NBC, and MyNetworkTV, as well as several valuable news and independent stations. We also offer a full suite of national, regional, local, and digital advertising services with CMG Local Solutions, CoxReps and Gamut.

We offer rewarding and challenging careers that encourage growth and development. We take care of our people with industry-leading total rewards offerings that includes medical, dental, vision, disability, life, and accident insurance as well as, a best-in-class wellness program, 401(k) matching and flexible time-off programs.

We promote the safety and well-being of our employees by requiring that all newly hired CMG employees be fully vaccinated against COVID-19 prior to their start date. CMG will provide reasonable accommodations as required by law for individuals unable to be vaccinated due to a medical condition or sincerely held religious belief.

If this description fits and CMG sounds like a company you want to work for, we'd love to have you join us. Apply today!

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More Information on Cox Media Group
Cox Media Group operates in the Digital Media industry. The company is located in Atlanta, GA. Cox Media Group was founded in 2009. It has 10000 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 52 open jobs at Cox Media Group, click here.
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