Product Manager Growth & referrals

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We’re constantly working towards making Canva the best place to work, for everyone. We believe deeply that bringing together diversity of thoughts, perspectives and expression is key for building the best product for our equally diverse community all around the world. We celebrate uniqueness and whatever makes you, you and encourage everyone who wants to help us transform the way the world designs, to join us on this journey. We value all different types of experiences. If you don’t think you quite meet all of the qualifications, we’d still love to hear from you.


About Us

At Canva, our mission is to democratise design and empower creativity for anyone and everyone, on every platform. Inspired by a team of talented thinkers, an amazing culture and a remarkable growth trajectory – we’re out to change the world, one design at a time. 


Since launch in August 2013, we have grown exponentially, amassing over 60 million monthly active users across 190 different countries who have created more than 6 Billion designs. We are one of the world’s fastest-growing technology companies and we have only achieved about 1% of what we want to do.


At Canva, we create tools that empower the world to design. Our mission is to democratise design and empower creativity for anyone and everyone, on every platform! Inspired by a team of talented thinkers, an amazing culture and remarkable growth trajectory – we’re out to change the world, one design at a time.

Since launch in August 2013 we have grown exponentially, amassing over 60 million active users across 190 different countries who have created more than 1 Billion designs. We are one of the world’s fastest-growing technology companies and we have only achieved about 1% of what we are capable of!


Product Management @ Canva 


The mission of Product Managers at Canva is to create the most accessible design tool for every person in the world. We believe that we can improve the world by empowering everyone to design and communicate visually. As a Product Manager at Canva you help set this vision, define what that future looks like, and build the products and features that get us there.

Product Managers collaborate with Canva’s founders to set the strategic direction, scope, and success metrics for product initiatives. We work across teams of designers, software engineers, marketers and analysts to ensure we're delivering an exceptional experience to all our users. We are responsible for implementing and collaborating on product strategy, road mapping, and prioritisation as our product grows. 

It’s our responsibility to see products through their entire lifecycle—from concept through to validation, build, post-launch analytics and iterations.


About the group and/or team


The Engagement Group is one of three groups which make up Marketing & Engagement (M&E) - one of the biggest areas at Canva. Playing a critical role in Canva’s mission to empower the world to design. Composed of several product teams, the Group’s impact spans our entire funnel (signup & login, homepage, onboarding, publish, referral). The Group’s aim is to deliver value to our users through the best user experience to boost engagement and retention, ultimately growing our active user base. The Engagement Group does everything from building exciting new products and features to running tonnes of experiments and conducting research and analysis to grow Canva in new markets and categories.


About you:


You have a growth mindset and value detail as much as the big picture. You thrive in a collaborative fast-paced environment, working together to figure out the best experience for the user and how to impact the business. Continually learning and adapting, you strive to grow yourself and those around you. Living and breathing all things growth, you make data-informed, strategic decisions and deliver on them to lead your team to great results. 



Goals you will achieve

  • Make significant impact to Canva’s growth and business metrics on the key parts of our funnel.
  • Working with established teams to deliver on their roadmap and collaborating with product and marketing teams alike.
  • As with any early stage business experiencing fast growth, your role and its core areas of focus are likely to evolve significantly over time. We empower our people to adapt their own role for scale. 
  • Understand the different types of customers using Canva, when and how to best get them to refer Canva to their network effectivelyBecome the referral expert across the company
  • Baseline the current experience and ensure we remove any friction in the referral funnel
  • Drive the vision and strategy for the referral program within the Engagement group to increase referral funnel / metrics 10X
  • Establish a strong relationship with the various teams working across our funnel within Marketing and Engagement as well as across our platforms and channelsIdentify new ways to increase word of mouth and our referral program to increase MAU for Canva
  • Deliver the best end to end referral experience for our customers

Responsibilities

  • Be the referral expert across the company
  • Drive the vision and strategy for the referral program to increase key metrics 10X
  • Work with a team to develop a backlog of experiment ideas alongside your product strategy and roadmap and deliver them
  • Deliver the best end to end referral experience for our customers
  • Identify ways to grow and strengthen our referral loops / Growth flywheel

Experience you will have

  • Experience working in a SaaS company, startup or high growth company in a growth focussed product management role
  • Prior experience driving referral programs successfully
  • You are a marketer at heart – You can demonstrate an understanding of the importance of growth, activation,retention and referral with respect to the platform and how that translates into user growth
  • Experience leading x-functional projects 
  • Strong with data, quant and qual analysis and running Growth experiments (data, customer insights @ scale, A/B testing = must have)
  • Strong stakeholder management and communication skills
  • Track record of building a vision, strategy, rallying teams and external stakeholders and delivering customer outcomes successfully

We make hiring decisions based on your experience, skills and passion. If you’re keen to apply and need reasonable adjustments or would like to note which pronouns you use at any point in the application or interview process, please let us know.

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Candidate Location Eligibility:
Albuquerque, NM
Ann Arbor, MI
Atlanta, GA
Austin, TX
Baltimore, MD
Baton Rouge, LA
Birmingham, AL
Boise, ID
Boston, MA
Buffalo, NY
Charleston, SC
Charlotte, NC
Chicago, IL
Cincinnati, OH
Cleveland, OH
Colorado, CO
Columbus, OH
Dallas-Fort Worth, TX
Dayton, OH
Des Moines, IA
Detroit, MI
Fayetteville-Springdale-Rogers, AR
Greensboro, NC
Hampton Roads, VA
Hartford, CT
Houston, TX
Huntsville, AL
Indianapolis, IN
Jacksonville, FL
Kansas City, MO
Las Vegas, NV
Lexington, KY
Lincoln, NE
Little Rock, AR
Los Angeles, CA
Louisville, KY
Madison, WI
Memphis, TN
Miami, FL
Milwaukee, WI
Minneapolis–Saint Paul, MN
Nashville, TN
New Orleans, LA
New York City, NY
Ogden, UT
Oklahoma City, OK
Omaha, NE
Orlando, FL
Other US Location
Palm Bay-Melbourne-Titusville
Pensacola, FL
Peoria, IL
Philadelphia, PA
Phoenix – Mesa – Scottsdale, AZ
Pittsburgh, PA
Portland, ME
Portland, OR
Providence, RI
Provo, UT
Raleigh-Durham, NC
Reno, NV
Richmond, VA
Rochester, NY
Sacramento, CA
Salt Lake City, UT
San Antonio, TX
San Diego, CA
San Francisco, CA
San Luis Obispo, CA
Santa Cruz, CA
Seattle, WA
Spokane, WA
St. Louis, MO
Tallahassee, FL
Tampa Bay, FL
Tucson, AZ
Tulsa, OK
Washington DC
Wichita, KS
Wilmington, NC

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
  • People Operations
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • Objective-CLanguages
    • PythonLanguages
    • ScalaLanguages
    • SwiftLanguages
    • TypeScriptLanguages
    • BashLanguages
    • ReactLibraries
    • RxJSLibraries
    • MobXLibraries
    • SpringFrameworks
    • FinagleFrameworks
    • AWS RedshiftDatabases
    • BigQueryDatabases
    • DynamoDBDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • SnowflakeDatabases
    • Google AnalyticsAnalytics
    • LookerAnalytics
    • OptimizelyAnalytics
    • SnowflakeAnalytics
    • AmplitudeAnalytics
    • dbtAnalytics
    • RedshiftAnalytics
    • Mode AnalyticsAnalytics
    • CanvaDesign
    • FigmaDesign
    • AsanaManagement
    • JIRAManagement
    • Monday.comManagement
    • Custom-BuiltCMS
    • SalesforceCRM
    • Salesforce PardotCRM
    • BrazeEmail
    • Monday.comProject Management

An Insider's view of Canva

How does your team reward individual success?

Canva teams set seasonal goals and we celebrate BIG when we achieve each goal. We have celebrated our success by enjoying taco nights, cocktail classes and currently planning a DIY pottery night. Canva also has a very active #kudos slack channel!

Pooja

Partner Success Manager

How do you collaborate with other teams in the company?

Being part of Customer Success., we work closely with other teams including Product, User Voice, and Community Stories. We have the chance to share insights about how our members use Canva across their teams and the value our product brings. It’s inspiring to help shape the product and bring the most value to our users through global collaboration!

Chelsea

Strategic Customer Success Manager

How does the company support your career growth?

Canva enables me to grow by providing workshops and training sessions that have given me a solid foundation for my role. There is a focus to promote from within and provide everyone the opportunity to explore whichever path they choose. Our “Vibe and Thrive” allowance also makes sure our mental and physical health are always taken care of!

Kendall

Sales Development Representative

How do your team's ideas influence the company's direction?

One of Canva’s core values is to Make Complex Things Simple. We find innovative ways to make legal concepts more approachable to non-lawyers and reduce the need to involve Legal with every move. By removing complexities we encourage an environment of trust and openness for our internal stakeholders and our millions of users.

Suhayb

Senior Legal Counsel

What's something quirky about your company?

Season Openers are company events where Canva celebrates our wins and rallies around our goals. They're also some of the most over-the-top and quirky events you'll ever see. On my first day, at my first season opener, I learned about Canva through a Hollywood-worthy parody of "The Office"— I knew then I had found my new home!

Sergio

Design Ops & Studio Lead

What are Canva Perks + Benefits

Canva Benefits Overview

Designed with you in mind. No matter what your role is, or where you’re located, Canva’s benefits are designed to empower you to thrive.

Culture
Volunteer in local community
Be empowered to be a Force for Good with 3 days volunteering leave. Select from a calendar of opportunities or choose your own adventure, as long as it makes a positive difference, we'll support you.
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Employee resource groups
Employee-led culture committees
Hybrid work model
Employee awards
Flexible work schedule
Remote work program
Diversity
Dedicated diversity and inclusion staff
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Mental health benefits
Transgender health care benefits
Financial & Retirement
401(K)
401(K) matching
Company equity
Charitable contribution matching
Child Care & Parental Leave Benefits
Generous parental leave
18 weeks gender-neutral parental leave from day one, no matter your caregiver status.
Family medical leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Generous PTO
Paid volunteer time
Be empowered to be a Force for Good with 3 days volunteering leave. Select from a calendar of opportunities or choose your own adventure -as long as it makes a positive difference, ​we‘ll support
Sabbatical
Paid holidays
Paid sick days
Flexible time off
Bereavement leave benefits
Hardship benefits
Access to an additional 5 days of paid leave per calendar year to support you, during times when you need extra flexibility to manage commitments outside work.
Office Perks
Company-sponsored outings
Free daily meals
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Onsite office parking
Pet friendly
Recreational clubs
Relocation assistance
Fitness stipend
An annual Vibe & Thrive allowance for you to spend on whatever will support your wellbeing and development, including fitness.
Home-office stipend for remote employees
An annual Vibe & Thrive allowance for you to spend on whatever will support your wellbeing and development, including home office setup.
Mother's room
Professional Development Benefits
Job training & conferences
Promote from within
Continuing education available during work hours
Online course subscriptions available
Customized development tracks
Personal development training
Virtual coaching services

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