Join our mission

Intuit is a global technology platform that helps our customers and communities overcome their most important financial challenges. We help give over 50 million consumer, small business, and self-employed customers around the world the opportunity to prosper.

Overview

Come join the Intuit Customer Success team as we work to help our millions of customers get help, feel empowered, and make connections with each other to drive prosperity in their lives.

In this role, your main responsibility will be to lead SEO innovation and create experiences that deliver high-impact experiences which support our overall targeting strategy. This is the perfect role for someone who wants to take their SEO expertise and advance it to a more general digital PM role. Are you the person who can get the best out of our internal and external partners and create an amazing and innovative collaborative environment?

What you'll bring

Qualifications

• 3-5+ years designing and delivering enterprise level SEO and Content strategies in a Product Management or similar role.
• Demonstrated experience managing the end-to-end product lifecycle for consumer or enterprise offerings.
• Ability to develop and execute a successful product roadmap.
• Experience with Agile development and methodologies.
• Proven expertise leading cross-functional teams that together launch on-time and on-budget desktop, web or mobile software product offerings.
• Strong project management skills, including the ability to think and lead complex projects simultaneously.
• Successful history of delivering customer-driven products designed to create a great customer experience.
• Requires a Bachelors degree, MBA preferred

How you will lead

Responsibilities

• Ability to go broad, then go narrow. Sweat the details, provide bold thinking and big ideas and own platform SEO for all of Intuit's customer success sites
• Work on multiple projects at one time, using strong communication skills to manage time and expectations appropriately
• Collaborate with diverse stakeholders including senior leaders, researchers, product managers and other leaders across the company
• Be creative, innovative, passionate and influential
• Learn each and every day, take initiative, and self-organize your projects
• Creation and ownership of the SEO roadmap covering technical, content and outreach opportunities.
• Auditing, analysis and implementation
• Define core SEO KPIs that will ladder up to support overall performance targets
• Deliver regular reporting against both SEO and overall performance KPIs
• Strong understanding of SEO tools such as SEMrush, Ahrefs, Screaming Frog, SimilarWeb and Google Search Console
• Strong understanding of analytics / data visualization tools such as Adobe Analytics, Google Analytics, Amplitude and Tableau.
• Conduct regular competitor gap analysis' and keyword research to deliver content optimisation and new page recommendations
• Identify new traffic opportunities and monitor our backlinking profile
• Monitor industry trends and competitor activity
• Stay immersed in the latest "design thinking" trends and innovation methodologies
• Manage development of smaller other non-SEO products

Content management and optimization

• Work with Global Digital Delivery teams to optimize support content for SEO benefit
• Work closely with internal paid and organic social team on amplification strategy
• Management of external agencies and content management

Cross functional collaboration

• Work closely with Engineering teams to implement best practices
• Partner with SEOs across Intuit to standardise technical standards for bot-facing pages
• Train and support XD with SEO copywriting/copy review where required
• Experienced with multiple vehicles, i.e., In Product Discovery, SaaS, Paid Search, Display, Email, Affiliates, and Social and Mobile platforms, as well as Web Properties and Relationship Marketing
• Partners in driving specific web property or vehicle and key success metrics (revenue, RPV, conversion, CPA)
• Strong familiarity with personalization, segmentation and targeting to drive awesome customer experiences
• Incorporates digital best practices end-to-end for SaaS offerings, including their use in first-time use, up-sell, cross-sell, retention levers and content marketing
• Able to assess which variables are driving results and link actions to business outcomes
• Analyzes data from multiple sources to drive insights influencing the development of high impact solutions
• Uses learning tools effectively to support decision making, e.g., A / B testing and experimentation
• Able to develop logic chain that supports conclusions and recommendation