Manager, Consumer Development (Baltimore, MD)

| Baltimore, MD
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The Team

The Innovation and Strategy team at Sinclair Broadcast Group is dedicated to identifying and elevating new tactics, tools, and technology that can enhance audience experience, optimize internal workstreams, and drive new revenue. We're looking for new ways to approach innovation - it's an exciting time to join!

The Opportunity

We are looking for an experienced and passionate Manager, Consumer Development to join the Innovation & Strategy team. This is your opportunity to shape the realization of consumer-driven content and experiences representing news, entertainment, sports, and wherever the future takes us. You'll play a key role in thinking through how to reach our goal of getting the right content to the right person at the right time in the right way at scale.

Who You Are

You are a consumer advocate at heart. You possess the ability to act as a consultant to guide the business in making user-centric, product-minded decisions. You seamlessly collaborate with business, research, creative, technical, sales, and data minded stakeholders. You are an influential communicator who builds long lasting connections and thrives in creating clarity out of ambiguity. Sound like you? Read on

What You will Do
  • Collaborate with a diversity of partners, stakeholders, and vendors to garner solid understanding of business goals
  • Develop a deep understanding of existing and potential audiences and represent their needs, pain points, and delighters for innovation initiatives and across lines of business
  • Partner with research and analytics continuously garnering user feedback and market intelligence to serve as decisioning inputs for new product features and capabilities
  • Define goals, quantitative and qualitative key performance metrics and indicators, and ensure they are measurable and socialized along the project lifecycle
  • Represent consumer-centric business recommendations to partners and stakeholders across all levels of the business
  • Build and maintain a solid knowledgebase of consumer behavior amongst competitive products and market trends in news, entertainment, and sports across broadcast, web, mobile, and CTV
  • Define and continuously optimize consumer development processes for efficacy, efficiency, and scale

What You Bring
  • 5+ years of experience in customer development, CX, and/or product management roles
  • Bachelor's degree in business, product design/UX, related field or equivalent practical experience
  • Proven analytical skills with the ability to use research, data and insights to back up assumptions, inform recommendations, and drive actions
  • Ability to bring design thinking / user empathy to the forefront in requirements documentation
  • The soft skills to be able to recognize when to challenge conventional thinking in an effective way while also being receptive to feedback and differing points of view
  • Start-up or consulting experience a plus
  • SAFe Product Owner / Product Manager certification or Pragmatic Certified a plus
  • Ability and willingness to travel occasionally for company business


Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace!

About Us

Make your mark in Media with Sinclair Broadcast Group, a diversified media company dedicated to connecting people with content everywhere! We have consistently led the broadcast industry since our inception, and now Sinclair owns the largest regional sports network business and one of the largest television broadcast portfolios in the country. In addition, we have affiliations with all the major broadcast networks, own Tennis Channel, and several multicast networks including TBD and Comet. Our content is distributed over-the-air, on multi-video providers, and through our industry-leading digital media platforms. We're at the forefront of NextGen technology, enabling innovative new ways to engage with broadcast content like never before. We also recently launched a free TV streaming service called STIRR. Our success is the direct result of our extraordinary employees and management team who believe in our vision and are dedicated to ensuring a great future for our employees. We are advancing the world of Media and want YOU to join our team!

About the Team

The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let's talk.

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More Information on Sinclair Broadcast Group
Sinclair Broadcast Group operates in the News + Entertainment industry. The company is located in Seattle, WA, Cockeysville, MD and Hunt Valley, MD. Sinclair Broadcast Group was founded in 1986. It has 5001 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 75 open jobs at Sinclair Broadcast Group, click here.
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