Join the ResMed Sleep and Respiratory Care Team today!

ResMed is a global leader in connected devices and digital health. We help millions of people sleep, breathe and live better lives. Are you ready to help fuel our growth? As ResMed continues to evolve with the future of healthcare, our customer-centric organization focuses on cloud-connected devices and digital health technologies that are designed to help treat and manage sleep apnea, COPD, and other chronic respiratory diseases that, together, affect over one billion people worldwide.

If you share a passion for transforming care, keeping people healthy and out of the hospital, and lowering healthcare costs, ResMed invites you to apply to an applicable role (e.g. marketing, sales or product development) within the diverse and talented Sleep and Respiratory Care team.

The Lead Growth Product Manager [New Sleep Offering] is a new role within ResMeds Emerging Channels Growth Team that will focus on crafting and executing against a comprehensive growth strategy supporting the launch and subsequent evolution of ResMed's new [New Sleep Offering].

Reporting to the Head of Growth - Healthcare Consumer & Emerging Channels, this individual will be responsible for developing the full go-to-market strategy for a new [New Sleep Offering], ushering it to market before developing and executing upon a roadmap to scale growth and acquisition beyond the initial launch.

This individual will develop plans to acquire new customers through SEM, SEO, paid social and other channels, and they will ensure our [New Sleep Offering] experience is optimized for conversion in addition to an optimal Healthcare Consumer experience. This position will require close collaboration with Product, Marketing, Design, and Engineering colleagues within the dedicated Growth team, as well as broader collaboration across Core and Emerging Channels, eCommerce, IT, Legal, Data, and Ops teams at ResMed. You will join us as a leader within the broader Growth Team, which supports all the Emerging Channels. You'll report to the Head of Growth - Healthcare Consumer & Emerging Channels, however your day to day will be 100% dedicated in service of our [Sleep Concierge] team.

Let's talk about Responsibilities

• Provide thought leadership, creative vision, and growth strategy for an entirely new [New Sleep Offering], building from the ground up
• Oversee planning, budgeting, and execution for all growth marketing efforts in service of ResMeds [New Sleep Offering] offering
• Own the daily metrics, performance, and strategy for new healthcare consumer acquisition and existing user retention for ResMeds [New Sleep Offering] & business
• In collaboration with Marketing, develop a go-to-market launch plan for ResMed's [New Sleep Offering], factoring in market and consumer research, competitor positioning and our key product attributes and value props to outline a launch acquisition strategy
• Collaborate closely with Product and Engineering counterparts to rapidly run and analyze experiments A/B experiments across areas like paid landing pages, OV optimization and CRM lifecycle flows that drive improved conversion rate in support of acquisition
• Collaborate closely with the Growth Marketing & Digital team (design and copy) to optimize creative assets and landing pages across paid media channels
• Oversee CAC tracking and calibration on a daily basis to drive macro-level decision making around budget allocations and forecasts for the [New Sleep Offering] business
• Develop and execute a strategic content marketing plan in coordination with our Growth Marketing team, planting the seeds for a robust growth and retention strategy
• Rundown new, innovative growth tactics including affiliate, partnerships, referral, and more in search of scalable sources of member growth

Let's talk about Qualifications and Experience

• 5+ years on a growth, digital product or marketing team of a performance-oriented, consumer-focused brand or firm with a proven track record of success. B2C Healthcare experience a major plus.
• Ability to serve as a player/coach: can both manage cross-functional partners and also execute strategies based on need
• Deep understanding of best practices across key growth marketing channels (Google, Facebook, Display, Audio, Streaming Video, etc)
• Bias towards analytics and measurement, and extensive experience with having your work measured against or towards revenue-related goals.
• Strong use of analytics, user research, and business cases to drive decisions and improve products.
• Strong user experience sensibilities and familiarity with web-based platform UI best practices.
• Comfort and ease working with cross functional teams to align on budgets, financial targets, and the measurement of key financial performance metrics (i.e., CAC and LTV)
• Ability to communicate complex information in an easily understood and thoughtful manner
• Experience collaborating with product, engineering, individual growth channel managers, and design teams
• Deep experience working with medical/legal stakeholders is a major plus

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Joining us is more than saying "yes" to making the world a healthier place. It's discovering a career that's challenging, supportive and inspiring. Where a culture driven by excellence helps you not only meet your goals, but also create new ones. We focus on creating a diverse and inclusive culture, encouraging individual expression in the workplace and thrive on the innovative ideas this generates. If this sounds like the workplace for you, apply now!