Growth Technology Manager
Credit Karma is a mission-driven company, focused on championing financial progress for our more than 100 million members in the U.S., Canada and U.K. While we're best known for pioneering free credit scores, our members turn to us for tips as they work on their financial goals, including helping them monitor their credit, identity monitoring, searching for credit cards, shopping for loans (car, home and personal), and growing their savings* -- all for free. Credit Karma has grown significantly through the years: we've added more than 70 million members in the last five years alone and now have more than 1,100 employees across our offices in Oakland, Charlotte, Los Angeles and London.
*Banking services provided by MVB Bank, Inc., Member FDIC
The Growth Technology Manager is key to driving Credit Karma’s paid marketing machine. Your role is to help establish, optimize, and enable complex marketing initiatives through expert support of our paid channel marketing campaigns. We need someone that has hands-on experience working with marketing campaigns on paid channels and is well-versed in the technical and operational components of attribution, tracking, and optimization.
What You Will Do:
- Act as the operational expert for tracking, troubleshooting, and optimization of marketing campaigns on paid marketing channels (Facebook, TikTok, Google).
- Develop ad operations practices and processes for a budding function under the Growth Tech Operations Team
- Help enable proper attribution for paid marketing campaigns, as well as shepherd issue resolution for attribution friction
- Provide supplementary support for marketing campaign builds and strategy
- Partner with marketing leaders and growth technology to contribute to and advocate for strategy and direction as well as process/practice improvements
- Partner with marketing managers to execute omni channel campaigns using a state of the art proprietary marketing automation platform
- Utilize your analytical and technical skills to analyze campaign performance and targeting strategies
- Help pioneer process development for operational support in marketing channels
- Work closely with Growth Marketing, Product, Engineering, Copy, Design and Brand to bring our campaigns to life
- Ensure the experience we create for our members are of the highest quality
What's Great About It:
- You will have a directly measurable impact on our business and the financial progress of our 100MM + members
- Very fast paced team pushing cutting edge of Credit Karma marketing technology
- The role is highly cross-functional and there are tremendous growth opportunities for expanding your knowledge base across several disciplines
- We are an extremely data driven organization with a deep appreciate for technology & how to leverage it for driving more beneficial member experiences
- You will influence our product roadmaps and ensure our tech stack remains best in class
Minimum Basic Requirements:
- 5+ years of professional experience in a quantitative field
- Strong understanding and experience with paid marketing platforms, channels, applications for data (Google, GAM, DFP, Snapchat, TikTok, Facebook, etc.)
- Experience with utilizing marketing automation platforms to execute growth marketing strategies
- Strong experience with marketing KPIs and analytics
- Track record in managing complex projects with multiple stakeholders
- Advanced analytics skills - extract and clean data, conduct sanity checks, consistently produce error-free analysis
Preferred Qualifications:
- Familiarity/experience with SQL (BigQuery)
- Expert experience with marketing campaign optimization, publishing, and management
- Demonstrates strong ownership with well-developed problems solving skills
- Strong written and verbal communication skills and proven ability to work with a diverse group of cross functional stakeholders
- Hands-on, high capacity doer, multi-tasker
- Experience with marketing KPIs, campaign executions, optimizations and sharing results and learnings with stakeholders
- Experience with marketing automation platforms (such as Salesforce Email Studio, Eloqua, Responsys, etc) is a strong plus
- Experience with cloud based BI tools (looker experience is a plus)
Equal Employment Opportunity:
Credit Karma is committed to a diverse and inclusive work environment. We believe that such an environment advances long-term professional growth, creates a robust business, and supports our mission of championing financial progress for everyone. We offer generous benefits and perks with a single eye to nourishing an inclusive environment that recognizes the contributions of all and fosters diversity by supporting our internal Employee Resource Groups. We’ve worked hard to build an intensely collaborative and creative environment, a diverse and inclusive employee culture, and the opportunity for professional growth. As part of the Credit Karma team, your voice will be heard, your contributions will matter, and your unique background and experiences will be celebrated.
Credit Karma is also proud to be an Equal Opportunity Employer. We welcome all candidates without regard to race, color, religion, age, marital status, sex (including pregnancy, childbirth, or related medical condition), sexual orientation, gender identity or gender expression, national origin, veteran or military status, disability (physical or mental), genetic information, or any other protected characteristic. We prohibit discrimination of any kind and operate in compliance with applicable fair chance or similar ordinances.
COVID-19 update: Protecting the health of our employees and the candidates interested in a career at Credit Karma is our top priority. We appreciate your understanding and being open and flexible with any changes related to our interviewing process. Moving forward, all new hires are required to be fully vaccinated against COVID-19 and to share proof of that status upon onboarding. If you are unable to be vaccinated for medical or religious reasons, we will explore potential reasonable accommodations; however, Credit Karma may not be able to grant such accommodations in all cases.
Credit Karma is strongly committed to protecting personal data. Please take a look below to review our privacy policies:
- GDPR Privacy Policy
- California Consumer Privacy Act (CCPA)