Kroger Precision Marketing (KPM) powered by 84.51°, is a leading retail media advertising solution. KPM closes the loop between media exposure and store sales by using first-party purchase data to make brand advertising more addressable, actionable, and accountable. Launched almost three years ago, we have activated campaigns for over 1000 brands. Our vision is to become the preferred media company for advertisers by creating a more accountable media supply chain that increases the effectiveness of investment dollars. We are a growing team of passionate and talented analysts, data scientists, marketing consultants, and media strategists who are committed to transforming the media industry.

SUMMARY:
The Director Product Management – Media AdTech will combine technology and design to solve real customer problems in way that meets the needs of the business. You will work with your key stakeholders and partners to build the right things for our customers that deliver value to our business.

RESPONSIBILITIES:

• Value – ensuring solutions are distinctly valuable to our customers
• Viability – ensuring solutions are viable for various aspects of our business
• Stakeholder management – highly skilled in building and managing stakeholder relationships to influence and drive change
• Advanced level knowledge in the development and use of product data to inform product decisions – both quantitative and qualitative
• Deep understanding of customers/users problems, how they think and operate and the platforms/technology they use
• Deep understanding of the business domain, stakeholders, business processes and constraints in which your product(s) play
• Highly skilled in making priority decisions based on measurable value, given the usability, feasibility and viability
• Translate organization objectives, strategies and solution needs to the team to facilitate results (where collaborative/as colleague, or as a people leader)
• Highly skilled in leading Discovery Process sessions with key stakeholders
• Clearly communicate the value of the of work being delivered
• Manage work with a product mindset – focus on outcomes (over outputs), problems to solve, the goals of your product and key metrics of success; give teams the freedom and responsibility to think of a strategy they believe will result in the best product for our clients; facilitate teams in setting up a process that supports them in building these products
• Lead the development, championing and evangelizing of a product vision, strategy and roadmap for the product(s) you own, based on the needs of the business
• Lead product discovery sessions with key stakeholders
• Lead integration of third-party capabilities / APIs into the product
• Manage vendor/partner relationships

QUALIFICATIONS, SKILLS, AND EXPERIENCE REQUIRED:

• Education: Bachelor’s degree or equivalent experience
• 6-8+ years relevant product management experience

Media / Adtech specific experience:

Minimum 3-5 years experience in areas similar to the following:

• Product Development
  • Preferably on the demand side (DMP, DSP)
  • But secondarily on the supply side (SSP, Exchange, Ad Server)
• AI, ML Engineering (for adtech and datatech)
• Signal Pattern Recognition & Algorithmic Optimization
• Media Strategy & Planning
• Audience Strategy & Planning
• Audience Insight & Analysis
• Programmatic Media Trading
• Social Media Trading
• Media Account Management
• Campaign Reporting

ADDITIONAL QUALIFICATIONS, SKILLS, AND EXPERIENCE NEEDED:

• Highly skilled in managing cross-functional software development teams in an agile environment
• Highly skilled in managing business priorities against design/user needs while delivering against product roadmaps
• Highly skilled in managing end-to-end software product development and releases
• Stakeholder management skills – highly skilled in building and managing VP and Director level stakeholder relationships to influence and drive change
• Problem solving, critical thinking and analytical skills
• Planning, organizational and time management skills
• Comfort with ambiguity – remains confident, positive and resourceful in the face of ambiguity and unexpected results; recovers quickly from setbacks
• Exhibits qualities of and have proven to be a great teammate
• Verbal and written communication skills, ability to translate between business and technical
• Technical acumen – grasps the technical details to lead a product and/or program

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