WHO ARE WE? 

The Creative team is responsible for all creative work across toys and product design, product development, marketing, photography.

We're a diverse group of creatives coming from all sorts of backgrounds. We pride ourselves on being funny and innovative in order for us to create magical experiences for dogs and their people. We don't take ourselves too seriously, and love finding inspiration in unexpected places.

WHO WE’RE LOOKING FOR 

The Director of Product Strategy is responsible for making the strategic product decisions that guide the box assortment.  Partnering with the Data/BI team they will draw on customer based insights that inform creative product briefs submitted to the product development teams. This person will also be responsible for guiding the post-hoc product analysis with the Data/BI analysts that will be communicated back to key business stakeholders. They are both strategic and tactical as they work with the Project Manager to develop responsible timelines and flag any competing priorities upward to the GM.

KEY DUTIES 

• Works with GM to deliver assortments that support business objectives
• Improving customer experience (NPS/Product Scores) & retention
• Stays on budget and supports margin goals (Product COGs)
• Responsible for overseeing all aspects of product selection for BarkBox subscription
• Includes continuity, welcome, marketing products/GWPs, etc.
• Across all product categories: Toys, Treats/Chews/Eats, Home, Bright
• Delivers creative project briefs to the appropriate development team
• Partners with planning & inventory teams to verify assortment needs and/or substitutions
• Partners with creative product development and BI team to develop the annual continuity theme calendar
• Partners with the Data/BI teams to develop customer focused strategies that guide product selection & creative design briefs
• Partners with the Data/BI teams to monitor and analyze customer experience and product survey results
• Partners with the Project Manager to develop responsible timelines for new and ongoing projects
• Flags for the GM when there are competing priorities that fall outside of the allotted SKU budget for the month

EXPERIENCE

• 5-7 years of experience in Merchandising or a product strategy related field
• Strong analytical problem solving skills
• A passion for testing new concepts and pushing into new territory
• Excellent organizational skills
• Monitor performance dashboards daily to communicate insights to cross-functional product development team
• Ability to build cross functional, trusted partnerships
• Strong partner to Data & Insights team to interpret large customer data sets
• Experience working with design, sourcing and planning teams at a consumer goods company
• LOVES dogs

SKILLS & QUALIFICATIONS

• Analytical and curious
• Empathetic and customer centric
• Creative problem solver
• Bias to move quickly
• Goal-oriented
• Product obsessed

This position is a full-time, salaried position. It is located on-site at our office in New York City. We offer health insurance for both you and your pup, 401k, wonderful team lunches, cold brew on tap, and a dog to pet anytime you wish. 

ABOUT BARK

Here at BARK, we love dogs and their people. We’re looking to make all dogs happy throughout the entire world (we’re not kidding). Think Disney for dogs -- we make magic for dogs and their people through our products, events, and experiences.

Our ambition level is high, the opportunity is huge, and our love for dogs is through the roof! We launched in 2011 with BarkBox, a monthly-themed subscription of all-natural treats and clever toys. Since then, we've shipped more than 70 million toys and treats to the dogs across the world and use all of that direct customer feedback to inform new initiatives and ways to make magic between dogs and their people. We’ve since expanded into other offerings as well, as we aim to become THE Dog Company for every family with a four-legged, belly-scratch-loving, interspecies family member.