Community Product Manager
At Sprout Social, our customers are at the heart of everything we do. DoorDash, General Mills, Trello, Make-a-wish Foundation, Edelman, and Blue Cross Blue Shield rely on Sprout’s platform to create stronger relationships with their customers through social media. Sprout’s Customer Marketing team has helped our 32,000 customers worldwide understand how to make the most out of their Sprout product experience.
In this role, you will be part of the team responsible for driving the evolution of the Sprout Community - a key pillar of our overall customer experience. You’ll be responsible for defining and driving the strategy, requirements, and roadmap to establish, nurture, and facilitate meaningful connections and engagements with our audience.
You will be a driver on a squad that includes design, development, and strategists that drive engagement and experiences in the Sprout Community with the goal of gathering customer insights and shipping solutions that make our customers’ work lives better and help them get better results. You’ll also be thinking about how to measure the impact of your work and adjusting your plan based on what you’ve learned. You’ll be sharing your team’s plans, work-in-progress, and results with the broader customer marketing, brand creative, success, and any other teams vital to your success.
This is a highly collaborative team and we’re looking for someone with proven experience shipping real work into the world in collaboration with a team of developers and designers. You should also have experience executing on product roadmaps and creating plans to meet milestones and goals.The ideal individual for this role is someone experienced in managing the entire lifecycle of a project, from inception, to product planning and marketing launch, all while considering customer requirements and best-of-breed product management practices. This is a great opportunity to take your past experiences with product strategy, project management, and cross-functional collaboration, and blend them into a high-impact role for a visible and strategic initiative.
If you’re an experienced Product Manager, we’d love to talk with you!
Qualifications
These are the minimum qualifications that our hiring team is looking for in this role:
- 7+ years marketing or relevant professional experience
- 3+ years of Product Management experience.
- Experience driving product, strategy, and technical discussions simultaneously across multiple teams.
- 1+ years of general marketing experience, preferably in a SaaS or tech environment.
Additionally, these are the preferred qualifications that would indicate a particularly strong candidate:
- Experience developing on top of community platforms, like Insided.
- Demonstrated ability to quickly absorb technical concepts and effectively simplify and communicate them to a non-technical audience.
- Experience collaborating with customer-facing and non-technical teammates.
Within 1 month you will...
- Complete Sprout’s New Hire training program alongside other new Sprout team members. You’ll gain a broader understanding of our product and how your role fits into the organization.
- Partner with the Director of Customer Marketing and your manager to set initial priorities and align on expectations for your role.
- Start building relationships with developers and designers on the Brand Creative team.
- Establishing relationships with the team.
- Try using the Sprout product and the Sprout community yourself—to see it the way a customer/member does.
Within 3 months you will…
- Lead day-to-day product execution for your team delivering value to customers every 2 weeks. You’ll identify project goals, write user stories, and organize releases.
- Understand the engineering behind the Sprout Community well enough that you can predict trade-offs and ask your team productive questions.
- Support the development of analytical dashboards and implementation of infrastructural updates to report on the performance of the community
- Actively track engagement and business impact metrics to develop recommendations for future strategies and plans
- Start managing the technical backlog and development roadmap for the community project
- Establish credibility and trust across your team and key internal partners to be able to become an effective coach and advocate.
- Collaborate with other product managers for cross-team problem solving and feature delivery.
Within 6 months you will…
- Begin analyzing our qualitative and quantitative research to start forming hypotheses about how the Community can better fit our customers’ lives.
- Facilitate quarterly roadmap planning for your team and represent the plan to the rest of the Customer Marketing team, including executive leadership.
- See a high impact project through from start-to-finish. You’ll assume ownership for the results of your team’s releases and how you learn from them.
- Identify key opportunities for improvement within your team and the overall Community team
- Start developing a deep understanding of data. Begin efficiently accessing and analyzing the data needed using Redshift, SQL, Tableau, and other similar analytics tools.
- Start establishing a development strategy. Including capabilities, components, and APIs that would be used by multiple applications and customer facing features.
Within 12 months you will...
- Begin owning your squad’s performance against KPIs.
- Follow technical trends in the industry. Make recommendations on which new technologies to invest in or leverage.
- Own the Community platform and drive the technology roadmap to build scalable, maintainable, and reliable experience.
- Be ready to take on new challenges to help your team and the broader Customer Marketing organization -- including things we maybe haven’t even anticipated yet!
Of course what is outlined above is the ideal timeline, but things may shift based on business needs and other projects and tasks could be added at the discretion of your manager.
About Sprout Social
Sprout Social powers open communication between individuals, brands and communities through elegant, sophisticated software. We are relentless about solving hard problems for our customers and committed to both customer and team success. Our team’s shared belief in Sprout’s mission promotes a culture of openness, empowerment and fun.
We’re proud to regularly be recognized for our team, product and culture. Our benefits program includes:
- Insurance and benefit options that are built for both individuals and families
- Progressive policies to support work/life balance, like our flexible paid time off and parental leave program
- High-quality and well-maintained equipment—your computer will never prevent you from doing your best
- Wellness initiatives to ensure both health and mental well-being of our team
- Ongoing education and development opportunities via our Grow@Sprout program and employee-led diversity, equity and inclusion initiatives.
- Growing corporate social responsibility program that is driven by the involvement and passion of our team members
- Beautiful, convenient and state-of-the-art offices in Chicago’s Loop and downtown Seattle, for those who prefer an office setting
Whenever possible, Sprout wants to provide our team with the flexibility to work in the location that makes the most sense for them. Sprout maintains a remote workforce in many places in the United States. However, we are not set up in all states, so please look at the drop-down box in our application to see whether your state is listed. Few roles require an office setting. If your position requires a physical presence in a Sprout office, it will be evident in the job listing and your offer letter.
Sprout Social is proud to be an Equal Opportunity Employer and an Affirmative Action Employer. We do not discriminate based on identity- race, color, religion, national origin or ancestry, sex (including sexual identity), age, physical or mental disability, pregnancy, veteran or military status, unfavorable discharge from military service, genetic information, sexual orientation, marital status, order of protection status, citizenship status, arrest record or expunged or sealed convictions, or any other legally recognized protected basis under federal, state, or local law. Learn more about our commitment to diversity, equity and inclusion in our 2021 DEI Report.
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