Associate Product Manager at Informa (Dallas, TX)

| Dallas-Fort Worth, TX
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Company Description

Championing the Specialist

Informa Markets creates platforms for industries and specialist markets to trade, innovate and grow.

Informa Markets brings over a dozen specialist markets to life by connecting buyers and sellers and supporting the flow of business and trade. Our platforms help businesses meet, discover products, trade and grow through major exhibitions, virtual events, online marketplaces, specialist content and data services. We create perennial platforms using digital marketing solutions and rich educational content that drive community, outreach, engagement and connections 365 days a year. Our online marketplaces enable B2B industries to browse and purchase products and identify new suppliers. We combine deeper data, smarter planning and easier campaign management in our B2B marketing services – all working closely to get clearer results.

Job Description

The Associate Product Manager, North America, will engage in deep dives into our market verticals (Infrastructure & Construction, Manufacturing & Engineering, Agriculture, Health & Nutrition) to identify customer needs and help solve their challenges with world class products and innovative solutions that support Informa Markets. Work closely with Product leadership (SVP & Director of Product Management), internal stakeholders (marketing, sales, product, data analytics and other departments), as well as with our commercial and vendor partners to help deliver digital products to bring suppliers, buyers, and service providers together to do business.

Job Responsibilities:

  • Work with the SVP of Product Management and Director of Product Management to contribute to the product roadmap and facilitate the execution of the roadmap to deliver high impact features to market
  • Contribute to the evolution of the roadmap and strategy for event apps and pre-event planning tools across multiple industry verticals, ranging from Health & Nutrition to Concrete to Medical Manufacturing to Agriculture and many more, with a focus on increasing revenue and engagement in these products
  • Gather business requirements to inform the creation of marketplaces to help businesses find new products and suppliers, and help suppliers market their value proposition and offerings to their target customer personas
  • Help identify, evaluate and manage third party software providers to meet current and future needs
  • Combine knowledge of product management frameworks with curiosity to learn about a variety of industries, the businesses within them and the challenges those businesses face
  • Listen to customers, both internal and external, in as many ways as possible, as frequently as possible, from one-on-one interviews to surveys to prototype testing
  • Synthesize user insights to clearly and deeply understand their wants and needs. Use that understanding to contribute to product strategy and decisions
  • Research industry, customer, and competitor trends to inform future development in alignment with company goals
  • In collaboration with Product Director and market stakeholders, help set clear goals and ensure that what gets built and rolled out is both valuable and viable
  • Focus on experimentation and use performance metrics and user feedback to guide continuous improvement for digital products and services in alignment with business goals
  • Partner cross-functionally with internal and external engineering teams, third party software providers, design, marketing, sales and customer success on dependencies that impact product features
  • In partnership with Product Director, clearly articulate tradeoffs and get buy-in from cross-functional teams and stakeholders
  • Proactively build relationships with those outside of your immediate team resulting in horizontal influence
  • In collaboration with Product Director and Product Marketing, create documents, training presentations and other critical go-to-market items for internal teams to ensure successful rollout and adoption of new products and enhancements.


  • 1-2 years’ experience in product management or in a hands-on operational role working with technology (Project Management, Program Management, Business Analysis, Product Marketing, Customer Success/Support, Quality Assurance, etc.) and collaborating closely with cross-functional stakeholders
  • Familiarity with conducting A/B user testing and gathering data through surveys
  • Experience with KPI development
  • Solid understanding of and some experience contributing to the creation of Product Roadmaps
  • Experience using data analysis tools (e.g. SQL, Excel, Power BI) to bring insights
  • Familiarity with Business intelligence tools or other data visualization tools like Tableau, Power BI
  • Understanding of agile development practices and an iterative product development culture
  • Passion for improving customer experience
  • Experience with customer interviewing and needs analysis
  • Well organized, able to multitask, and prioritize. Experience navigating competing priorities and multiple stakeholders.
  • Emotional Intelligence, building authentic and trustworthy connections with both internal and external stakeholders, to influence stakeholders without direct authority
  • Comfortable with uncertainty and helping to establish best in breed product practices in a transforming organization

Nice to Have:

  • Pragmatic Marketing or Product Ownership certification preferred, but not required

Additional Information

We offer:

  • Competitive Compensation Package
  • Access to LinkedIn Learning and other development/training opportunities
  • Health and Wellness Benefits (medical, dental, eye)
  • 401K and Matching
  • Employee Stock Purchase Program
  • Generous PTO policy
  • Work-life balance
  • 85k-105k USD

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law. 

More Information on Informa
Informa operates in the Artificial Intelligence industry. Informa was founded in 1998. It has 3741 total employees. To see all 371 open jobs at Informa, click here.
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