Job Description

Company Overview:

Brady Corporation is an international manufacturer and marketer of complete solutions that identify and protect people, products and places. Brady's products help customers increase safety, security, productivity and performance and include high-performance labels, signs, safety devices, printing systems and software. Founded in 1914, the Company has a diverse customer base in electronics, telecommunications, manufacturing, electrical, construction, medical, aerospace and a variety of other industries. Brady is headquartered in Milwaukee, Wisconsin and as of July 31, 2021, employed approximately 5,700 people in its worldwide businesses. Brady's fiscal 2021 sales were approximately $1.14 billion. Brady stock trades on the New York Stock Exchange under the symbol BRC. More information is available on the Internet at www.bradyid.com.

Brady offers a hybrid work option that allows for both personal flexibility and in person collaboration to deliver the greatest outcomes for our people and customers. This option is a mix of in the office and one or two offsite days which are pre-determined based on role and function.

Position Reports To: Director of Customer Products, IDS North America

Position Summary: The Associate Product Manager (APM) is primarily tasked with developing marketing and sales programs in support of ongoing sales growth of Electromark. In this capacity, the APM will work closely with the Director of Sales and Marketing, Electromark, Electromark Customer Service Supervisor, and Regional Sales Managers to determine appropriate messaging, price points, and program incentives for both end-users and channel partners. It is critical that the person in this role develops a strong understanding of the value proposition of our products, the competitive landscape as it relates to our offerings, and the impacts of any pricing decisions relative to both margins and product positioning in the market. This role will be responsible for refining the corporate branding and marketing content with the objective of increasing Electromark's market presence as an industry leader

Essential Duties and Responsibilities:

• Responsible for the value proposition of Electromark's product offering and core competencies
• Works closely with Regional Sales Managers, Inside Sales, Rep Agents, and Sales Management to effectively design and create
  sales and marketing collateral, perform product line rationalization and launch new products
• Assesses market pricing and establishes pricing guidelines for new programs and specific deals, as aligned with margin guidance
  and market positioning guidelines; coordinating with Electromark Application Engineer to offer alternative product solutions where
  appropriate
• Competitive part number translation and Electromark product selection for new product launches, significant competitive opportunities
  and bids
• Partners with Electromark Applications Engineer to develop product-training support to the sales teams and rep agents. Training
  will include both in-person training as well as virtual sessions
• Develop new and creative sales enablement tools for Electromark products; personas; decision maker identification; sales positioning
  statements
• Responsible for the Electromark.com website to maximize revenue
• Design and distribute reoccurring news alerts using Constant Contact or similar tools
• Organize trade shows, 2-3 / year in North America and coordinate with Regional Sales managers regarding local trade shows

• Bachelor's degree in engineering, business, marketing or other related field
• Minimum 3 years of sales or marketing experience
• In-depth understanding of sales and business performance metrics
• Strong presentation skills and ability to facilitate large-group discussions
• Excellent time management and organizational skills
• Ability to drive high-visibility, cross-functional projects
• Strong understanding of product differentiation and competitive strategy techniques
• Ability to travel 20%, US and Canada.
• Strong analytical capabilities to utilize multiple data points and analytic tools to develop pricing insights and structure deals.

• Experience with coordinating external resources for digital and hard copy marketing collateral preferred
• Experience using web analytics and SEO Tools to optimized web content preferred