Product Senior Director, MarTech

THE POSITION
Our roster has an opening with your name on it

The product team is looking for a senior product leader to define and drive new product initiatives focusing on a variety of “Core” platform capability shared across all of our customer-facing products. This role focuses on our marketing technology (“mar-tech”) and generosity enablement platforms. This includes our promotion & offers platform, marketing orchestration platforms, data integrations and more. In this role you will ideate, draft and shape new features and closely collaborate with Marketing, Engineering, Analytics, Business Development, Legal, Product, Compliance, and many other teams across FanDuel.

The Product Senior Director is responsible for setting the vision and roadmap for their product area and for communicating this across all participants and stakeholders. The role includes ensuring the planning, prioritization and execution of a broad range of successful products. The Product Senior Director works closely with Product Managers to ensure product goals are clearly defined and with engineering counterparts to ensure the smooth delivery of the relevant product solutions to the market for our customers. The Product Senior Director will instill a customer obsessed mindset across the teams and will use a metric/KPI driven approach to roadmap decisions aided by establishing, tracking and reporting on product performance.

Note this role is not directly responsible for the creation or operational delivery of marketing content; this role will partner closely with those teams to develop a mar-tech stack to enable our business needs.

In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.

What We Expect:

•    You should have the ability to create vision and translate into strategy & roadmap
•    You are experienced and comfortable in Hiring/Retaining/Growing/Managing talent and a team of product managers and/or product owners reporting to you.
•    You should be comfortable “being hands-on” in the details
•    You should have the technical ability to understand software, mobile apps and e-commerce.
•    You should be able to simplify complex concepts, articulate and explain your thoughts effectively, question to gain insights and understand different point of views.
•    You’re a great communicator who can find common ground across different types of stakeholders
•    You build and maintain solid productive relationships with team members, users, customers, stakeholders, etc. in person or remotely
•    You will build, experiment and iterate on features that will be translated to product enhancements
•    You will craft a strong user experience for our users
•    You will be the voice of the customer - helping define innovative solutions to consumer & business problems.
•    You are a champion of the MVP concept, distilling the product down to what is desirable, viable and feasible.
•    You can monitor and report on product KPIs and systems performance.
•    You can collaborate with multidisciplinary teams to scope, design, concept test and deliver innovative solutions
•    Data-driven marketing should be exciting to you. You should be passionate about delivering industry-leading, personalized content to customers across multiple channels in a safe and efficient manner.
THE GAME PLAN
Everyone on our team has a part to play

• Design and launch a portfolio of consumer-facing, high-volume products, driving exceptional results

• Evaluate suppliers and partner with teams to make build vs buy decisions.
• Identify, shape, and ensure execution of new products and product initiatives via the Product Roadmap

• Ensure transparency and alignment on the roadmap across the group, bridging the gap between product and other functions

• Collaborate with engineering, design, marketing, and operational functions to ensure successful product deliveries and launches
• Identify, prioritize, and execute post-launch optimizations and improvements

• Define and analyze metrics that inform the success of products
• Establish and maintain domain expertise on the product, market, and competitors
• Play an active supporting role to Product Managers, especially with refining and managing the product backlog/roadmap
• Manage and grow a team of product managers, while also expanding existing product workstreams

THE STATS
What we're looking for in our next teammate

• Bachelor’s degree required
• 11+ years’ experience in product management
• 5+ years’ experience managing a team of Product Managers or similar roles
• Previous experience with marketing system such as CDP, DMP, CRM, MCCM, is required
• Previous experience with marketing execution & orchestration platforms such as Adobe
• Experience Cloud, Salesforce Marketing Cloud, Watson Campaign Automation, Braze, Optimove or similar is required.

• Previous experience with system deploying customer generosity / offers at scale is required
• Previous experience in a regulated industry with compliance considerations is strongly desired
• Previous experience with high-volume B2C ecommerce is preferred
• Previous experience in betting/gaming industry is preferred
• Proven track record of delivering successful and innovative products
• Ability to handle multiple simultaneous projects while effectively balancing scope, resourcing, time, and quality

• A strong sense of ownership and accountability for goals and deliverables
• Demonstrated success cross-functionally influencing teams without formal authority
• Strong quantitative skills
• Excellent critical thinking skills
• Exceptional written and verbal communication skills

ABOUT FANDUEL

FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America’s #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry’s unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product.  

In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico.

The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia.

FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).

PLAYER BENEFITS
We treat our team right

We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits. We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits, pet insurance, and more - check out all our benefits here: FanDuel Total Rewards. *Benefits differ across location, role, and level.

FanDuel is an equal opportunities employer and we believe, as one of our principles states, “We are One Team!”. As such, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or any other characteristic protected by state, local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included.

FanDuel is committed to providing reasonable accommodations for qualified individuals with disabilities. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please email [email protected].

The applicable salary range for this position is $186,000 - $256,300 USD, which is dependent on a variety of factors including relevant experience, location, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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